Calculate MD5 Hashing for a File or String Using Delphi

The MD5 Message-Digest Algorithm is a cryptographic hash function. MD5 is commonly used to check the integrity of files, like to make sure that a file has been unaltered. One example of this is when downloading a program online. If the software distributor gives out the MD5 hash of the file, you can produce the hash using Delphi and then compare the two values to make sure theyre the same. If theyre different, it means the file you downloaded is not the one you requested from the website, and therefore may be malicious. An MD5 hash value is 128-bits long but is typically read in its 32 digit hexadecimal  value. Finding the MD5 Hash Using Delphi Using Delphi, you can easily create a function to calculate the MD5 hash for any given file. All you need is included in the two units IdHashMessageDigest and idHash,  both of which are a part of  Indy. Heres the source code: uses IdHashMessageDigest, idHash; //returns MD5 has for a file function MD5(const fileName : string) : string; var   Ã‚  idmd5 : TIdHashMessageDigest5;   Ã‚  fs : TFileStream;   Ã‚  hash : T4x4LongWordRecord; begin   Ã‚  idmd5 : TIdHashMessageDigest5.Create;   Ã‚  fs : TFileStream.Create(fileName, fmOpenRead OR fmShareDenyWrite) ;   Ã‚  try   Ã‚  Ã‚  Ã‚  result : idmd5.AsHex(idmd5.HashValue(fs)) ;   Ã‚  finally   Ã‚  Ã‚  Ã‚  fs.Free;   Ã‚  Ã‚  Ã‚  idmd5.Free;   Ã‚  end; end; Other Ways to Generate the MD5 Checksum Apart from using Delphi are other ways you can find the MD5 checksum of a file. One method is to use Microsoft File Checksum Integrity Verifier. Its a free program that can be used only on the Windows OS. MD5 Hash Generator is a website that does something similar, but instead of producing the MD5 checksum of a file, it does so from any string of letters, symbols, or numbers that you put in the input box.

My Views On Education, Sports, And My Readings Of The Bible

I am who I am because of the experiences I have had through education, organized sports, and my readings of The Bible. I have never been an individual who loves to read. I have read many books, but mainly for school purposes. My values and attributes come from being accepted into the Skip a Book Program in sixth grade, my love for soccer and how it devoured most of my time from the ages of three to sixteen, and my own personal beliefs I have acquired through studying The Bible. To begin, the values I have about education all began from being accepted into a program which ultimately changed my view on education. I remember it clearly. I was at the dinner table when my mother yelled from across the house that my letter was there. This letter was going to determine exactly how my next year in school would be. If I were to be accepted into this program, I would skip a whole year of math. I had taken the test, and now I was awaiting the results. I opened the envelope and there it was. â⠂¬Å"You have been accepted into the Skip a Book Program!† This was just what I had hoped for! And the story continues from there. After being accepted into this program, I was placed in a learning environment where everyone was high achieving. I was not the â€Å"smart one† anymore, but rather I was â€Å"average.† During this program, I was determined to work hard and do my best, because the environment I was in encouraged me to do so. It was because of this program that I met my 8th grade math teacher, Mr.Show MoreRelatedMusic and Christians Essay1335 Words   |  6 Pagesform, people listen to music. For Christians, specially those at bible college, this can be in chapel day to day. For others it may be in a car or even in the workplace, which can be the case for Christians also. Music for me is an everyday occurrence, not only in chapel but also in other places such as my dorm room and when I get ready for sports. 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Her response was that we just couldn’t really understand why God does anything because we can’t comprehend God’s â€Å"master plan.† I’m sure that she was right, but that response is not very satisfying to a curious little boy. I saw an inconsistency in my understanding ofRead MoreSports17369 Words   |  70 PagesAvenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and Sportscasting Chapter 7. Practicum on Sportscasting Chapter 8. The Future of Sportscasters/SportscastingRead MoreSports17363 Words   |  70 PagesAvenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. 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IT Ethics Techniques and Theories

Question: Discuss about the IT Ethics Techniques and Theories. Answer: Introduction Here in this document we will analyze the article and explain it through using two different classical ethical theories and will observe what exactly its impact using DET (Doing Ethic Techniques). There is some unethical work that is performed in Australia, which is related to hacking. In the given case study it has been observed that so basically the article tells about how other persons are hiring hackers to hack into something which is entirely unethical. Hacking in Australia is completely unethical, but somehow people do need them to utilize them for their personal and professional reasons. Mainly it's personal, for example, a wife needs to hack her husband phone to check if he is cheating on her or not. Likely, a student wants to get good marks so he needs a hacker too (Pro et al., 2015). So in this regard, the owner of Hacker for hire website has decided to publish their client details on the website so that it goes public so that everyone should know what their order was. The presented document explains the chosen unethical activity and it in terms of ethical theories. Discussion on Virtue ethic and Deontology Deontology is something which is related to action rather than the consequences. For example, if a person wants to do a job and before starting the job he or she needs to think what the job is and if it is a right thing to do or not, then it can be called as Deontology (Sunstein, 2013). The reason is that Deontology first review the task purpose then goes to the consequences of it. The Virtue ethic is some very practical it rather relate to someone's character rather than action. For example, if an individual needs to perform a task, he will first consider him or her to be Virtue, which means that the person has to have honesty, integrity, happiness and other character elements rather than thinking about rules and consequences. Let us consider one example to understand the Virtue ethics in much detail. In a bank the cashier is given responsibility to keep a significant amount to transfer it tomorrow to the banks vault, the number is too big and if the clerk stole it, then it will cha nge is life completely. Here Virtue ethics plays an important role; the person needs to have honestly on his work and integrity that he will never perform such act and will be loyal to the company or bank he or she operates in (Hursthouse, 2013). So the Virtue ethics rather focus on the character than the consequences or rules. The bank employee has to feel happy about the action he or she is going to perform. Describing Virtue Ethics on hacking and other factors The primary purpose of obtaining these ethics is that to be happy based on their day to day activities by been Virtue. Aristotle describes that there should be Virtue persons in this world. What he was meant to say is that people should have happiness, integrity, honesty in their character then the world will be a better place (Harrist Richardson, 2014). On the topic above the individuals who are hiring the hackers need to understand that the job they are outsourcing to a hacker does not have any integrity and honesty in it, even though they know that it is completely wrong they do perform such task. Now this implies to the service provider as well; they do know that the job is completely unethical but they still complete the job. So this needs to be stopped by a government to protect the people from going against their virtue (integrity, honesty and happiness (Weiss, 2014). So they are happy with the outcome but they are failing regarding their characters. Describing Deontology on hacking and other factors Deontology is related to their action and asks two questions to them if the task is right or wrong rather than thinking about the consequences (Thomas, 2015). So here, this theory explains the importance of action that is rather than the consequences. Let us consider the article for an example if we see the case study we can observe that there are few hackers like Jarmaa, who has hacked a company database for a certain amount of money, but he also wrote that the performed task is ethical or not can be decided based on the effectiveness (Jackson Smith, 2015). The hacker wanted to say that hacking can be ethical if it does not hurt anyone in any way or another. But here as per the theory hacking is completely unethical and it needs to be stopped at any cost and immediately. Because as per the Australian government law hacking is a crime and can lead to a maximum of 10 years of incarceration. So basically here the hackers and the individuals who are hiring them for their works need to understand that hacking is a wrong thing and it has to be stopped. Recommendation Securing Social media websites: The government needs to focus on secure the social media sites because people share all their social life activities in social media pages and it can lead to many other consequences (Bertot et al., 2012). Legal Action Taken: The police commander of NSW of the Fraud Cybercrime Squad needs to take some serious actions against such website owners and charge them with high penalties and legal action should be taken against both the service buyer and provider. High Authentication Required: The authentication procedure needs to be much more strong and better. An awareness program can be conducted using a video promoting how unethical is hacking and its impacts and effects. Conclusion The study explains about the two different theories that are implied in the case study and is analyzed accordingly. The document describes two theories one is Deontology and another one is Virtue Ethics. These two methods are applied in the case study and an essay is written by the researcher. The document explains how virtue ethics and deontology is significant and what kind of impact does it leave for individuals. What needs to be done and what exactly has to be done to apply those theories based on the case study is discussed. References Bertot, J. C., Jaeger, P. T., Hansen, D. (2012). The impact of polices on government social media usage: Issues, challenges, and recommendations. Government information quarterly, 29(1), 30-40. Harrist, R. S., Richardson, F. C. (2014). Pathologizing the Normal, Individualism, and Virtue Ethics. Journal of Contemporary Psychotherapy, 44(3), 201-211. Hursthouse, R. (2013). Normative virtue ethics.ETHICA, 645. Jackson, F., Smith, M. (2015). The Implementation Problem for Deontology.Weighing Reasons, 279. Pro, I., IT, S., addresses, R. (2015).Rent-a-hacker site leaks Australian buyers' names and addresses.The Sydney Morning Herald. Retrieved 27 May 2016, from https://www.smh.com.au/it-pro/security-it/rentahacker-site-leaks-australian-buyers-names-and-addresses-20150529-ghca3f.html Sunstein, C. R. (2013). Is Deontology a Heuristic? On Psychology, Neuroscience, Ethics, and Law. On Psychology, Neuroscience, Ethics, and Law (August 1, 2013). Thomas, A. J. (2015). Deontology, Consequentialism and Moral Realism. MinervaAn Open Access Journal of Philosophy, 19. Weiss, J. W. (2014).Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.

Software Requirement Specification free essay sample

The description and overview of everything included in this SRS document is explained here. Also, the purpose for this document is described and a list of abbreviations and definitions is provided. 1. 1 Purpose The purpose of this document is to give a detailed description of the requirements for the †Department Attendance and CPE Management† software. It will illustrate the purpose and complete declaration for the development of system. This document is primarily intended to be proposed to the CSE department’s office staff and the staff-in-charge for CPE management. Scope The †Department Attendance and CPE Management† is a Computer based software system which is capable of the following : 1) The CPE management system has in it the details about the conferences that are organised in the college, the conferences attended by the students or staff from SSN and also the details of the Guest Lectures that took place. 2) It keeps track of the conference title, the type of conference, the type of participants, sponsor and resource person of conferences organised in the college. We will write a custom essay sample on Software Requirement Specification or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On demand, the system can generate details such as number of workshops organised within a period, number of conferences organised for students/ staff/ both and other required reports. 4) The attendance system monitors the attendance record of all the students in the department period wise. The system also maintains period wise accumulation of attendance of all students in each subject. 5) This system keeps track of marks obtained by students in each of the Unit Tests in all subjects. The records are maintained for all three Unit Test cycles. The system includes features that can generate reports such as class wise Unit Test mark sheets, period wise accumulation of attendance on demand. 1. 3 Definitions, acronyms, and abbreviations Term Definition Admin/Administrator System administrator who is given specific permission for managing and controlling the specific part of the system. CPE Management Keeping track of different conferences, workshops and guest lectures attended or organized by staff and students Student Attendance The attendance and mark details of each student in the department DACM system Department Attendance and CPE Management 1. 4 References [1]IEEE Software Engineering Standards Committee, â€Å"IEEE Std 830-1998, IEEE Recommended Practice for Software Requirements Specifications†, October 20, 1998. [2] Pressman, Roger (2010). Software Engineering: A Practitioners Approach. Boston: McGraw Hill. 1. 5 Overview A general description, including characteristics of the users of this project, the products hardware, and the functional and data requirements of the product is portrayed in the Overview. General description of the project is discussed in section 2 of this document. Section 3 gives the functional requirements, data requirements and constraints and assumptions made while designing the system. Section 3 also gives the specific requirements of the product, external interface requirements and gives detailed description of functional requirements. 2. Overall description An overview of the whole system is given here. The system is explained in its context to show how the system interacts with other systems and introduce the basic functionality of it. It will also describe what type of stakeholders who will use the system and what functionality is available for each type. 2. 1. Product perspective This Department Attendance and CPE Management system will be a package used by the Department of CSE to improve the efficiency in maintaining the attendance and mark database of the students and facilitating in keeping track of conferences, workshops and guest lectures attended and organised by staff or students. 2. 1. 1. User interfaces The DACM system will be placed available to the office staff and the staff-in-charge with separate login so as not to end up in chaos. There will be a login page which will prevent unauthorized use. 2 An interface for managing and updating student marks and attendance will be available to the office staff after authentication. Reports can also be generated via the interface. 3 The CPE management system to be managed by the staff-in-charge after authentication will have an interface to update details about conferences organized by the department, conferences attended by staff and guest lectures delivered by staff. Reports can be generated periodically via the interface. 2. 1. 2. Hardware interfaces The DACM system is intended to be platform independent. Therefore no specific hardware is excluded. But it will at least work on x86 systems without any additional porting efforts. There is a necessity of a printer if a hard copy of the reports is needed. Moreover, no special hardware is needed for software operation. 2. 1. 3. Software interfaces The DACM system is intended to be operating system independent. Therefore no specific operating system is excluded. Databases would be configured using SQL and the front end will be designed using Java. Memory constraints This DACM system is expected to use no more than 512 MB of RAM and 100 MB of external storage. 2. 2. Product functions With this software system, the management of student attendance and mark details by the department’s office and the CPE management by the staff-in-charge will be hassle-free. Updates are done on a button-click and the reports are available instantly. Any sort of information can be gathered with a great ease. 2. 3. User characteristics There are two types of users who use this system. Staff-In-Charge :The department staff who uses this system to keep track of the events organized and attended by staff and students of the department and generates reports for a particular period. 2 Office Staff:The office staff who inputs the system with the student details, Unit Test marks and periodical attendance and generates reports for a particular period. 2. 4. Constraints The Network connection is a constraint for the application. Since the application fetches data from the database over the same network, it is crucial that there is a network connection preferably a LAN connection for the application to function. Further the capacity of the database also affects the system since the database is shared between both applications it may be forced to queue incoming requests and therefore increase the time it takes to fetch data. 3. Specific Requirements The functional and quality requirements of the system are described here. It gives a detailed description of the system and all its features. 3. 1 External interface requirements The DACM system will use the standard input/output devices for a personal computer. This includes the following: Keyboard Mouse Monitor Printer 3. 2 Functional Requirements Functional requirements define the fundamental actions that system must perform. The functional requirements for the system are divided into two main categories 1 Department Attendance Management: a The system after authentication can collect information of students such as i Student Register Number ii Student Name iii Student Class (Semester) and Section iv Subjects v Unit Test Marks vi Attendance b The office staff will also be capable of updating these details especially, the marks and attendance. Required type of reports for each class or student can be generated depending on the constraints specified by the office staff. 2 CPE management: a The staff-in-charge after authentication can enter information about the conferences, seminars and workshops organised in the college. b The staff-in-charge can then add entries whenever staff have attended these events in other institutions or have delivered guest lectures in other institutions. c Provisions for generating periodic reports based on staff and students are also available. 3. 3 Non Functional Requirements Non Functional requirements define the needs in terms of performance, logical database requirements, design constraints, standards compliance, reliability, availability, security, maintainability, and portability. 3. 3. 1 Performance Requirements Performance requirements define acceptable response times for system functionality. The system developed must comply with the following non-functional requirements: 1 The load time for user interface screens shall take no longer than two seconds. 2 The log in information shall be verified within five seconds. 3 Queries shall return results within five seconds. Software Quality Attributes. The graphical user interface of the DACM system is to be designed with usability as the first priority. The application will be presented and organized in a manner that is both visually appealing and easy for the user to navigate. There will be feedbacks and visual cues such as notifications to inform users of updates. 3. 3. 3 Fault Tolerance The system is designed to tolerate faults to certain extent. Improper data such as wrong username or password is acceptable up to 3 times after which the system will be locked for 10 minutes. 3. 3. Security Requirements Security of the system is guarded primarily through proper authorization. The system is resistant to hackers as it cannot be hacked through brute-force and such other attacks. 3. 3. 5 Platform constraints The DACM system shall run in any Microsoft Windows/Linux environment that contains Java Runtime and the SQL database. 3. 3. 6 Logical Database requirements Since this system handles voluminous data for numerous students, the database plays a major role in determining the system security and performance. SQL database will be used to store and retrieve the information. Software Requirement Specification free essay sample Students to several process modeling techniques for representing business processes. Although this chapter focuses primarily on data flow diagramming, brief overviews of functional hierarchy modeling and Oracle’s process modeler are given. After a brief introduction to process modeling, data flow diagramming techniques are introduced in a section called â€Å"Data Flow Diagramming Mechanics. † This section demonstrates the basic DFD symbols, definitions, and rules. The authors use the Gane and Sarson symbol set throughout the book, and these symbols are explained in this section. Hoosier Burger, the food ordering system first mentioned in Chapter 2, is used to illustrate basic data flow diagramming concepts. This section also includes explanations of decomposition and balancing. Chapter 8’s third major section introduces four different types of DFDs: current physical, current logical, new logical, and new physical. Hoosier Burger’s inventory control system (which is manual) is used to illustrate the first three types of DFDs. Current practice in using DFDs indicates that very little time should be spent on the current physical DFD. We will write a custom essay sample on Software Requirement Specification or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The fourth major section in this chapter, â€Å"Using Data Flow Diagramming in the Analysis Process,† introduces guidelines for drawing and using DFDs. This is different from the mechanical rules presented earlier. Topics include completeness, consistency, timing, iterative development, primitive DFDs, and analyzing DFDs for system inefficiencies and discrepancies among DFDs that are supposed to be modeling the same system. A Hoosier Burger example helps illustrate these guidelines. The â€Å"Oracle’s Process Modeler and Functional Hierarchy Diagrams† section introduces students to two other process modeling tools. These tools are Oracle Designer’s process modeler and functional hierarchy modeling, a tool found in several CASE products. In this section, the authors show how to prepare basic process models and functional hierarchy diagrams. Additionally, the authors compare and contrast Oracle’s process models to data flow diagramming. In the last section of this chapter, the authors’ overview process modeling for Internet-based electronic commerce applications. As they explain, process modeling for Internet-based electronic commerce applications does not differ from more traditional applications development projects. Instructional Objectives Specific student learning objectives are included at the beginning of the chapter. From an instructor’s point of view, the objectives of this chapter are to: 1. Show how to logically model processes with data flow diagrams. 2. Teach students data flow diagram symbols and the mechanical rules necessary to create accurate, well-structured process models. 3. Show students how to decompose data flow diagrams into lower-level diagrams. For people who are not familiar with data flow diagrams, the students should find that it is relatively easy to show them that data flow diagrams are a better way to model processes. Chances are that this person’s original picture already has many of the elements of a standard data flow diagram anyway. Research has found that process modeling is a very natural activity for most people, even when they are not formally trained in this technique.

The Importance of Answering Questions in Complete Sentences

The Importance of Answering Questions in Complete Sentences In language arts lessons, elementary school students learn that writing allows them to communicate ideas. But to do it effectively, they must understand the essential  elements of good writing.  This begins with sentence structure and unambiguous language that readers can easily comprehend. Some young students can find writing laborious. So, they often subconsciously rely on clipped answers in response to a writing prompt. For example, in a getting-to-know-you exercise at the beginning of the school year, you may ask your students to write answers to a few questions: What is your favorite food? What is your favorite color? What kind of pet do you have? Without instruction, the answers will likely come back as pizza, pink, or dog. Explain the Importance Now you can demonstrate to your students how, without context, those answers could mean something different than the writer intended. For instance, pizza could be the answer to any number of questions, such as: What did you have for lunch? What food do you hate? What food does your mother never let you eat? Teach students to answer questions in complete sentences to add detail and accuracy to their writing. Show them how to use keywords in the question itself as a cue when formulating their answer. Teachers refer to this technique as putting the question in the answer or turning the question around. In the example, the one-word statement pizza becomes a complete sentence, and a full thought, when the student writes, My favorite food is pizza. Demonstrate the Process Write a question on the board or an overhead projector for students to see. Begin with a simple question such as, What is the name of our school? Make sure the students understand the question. With first graders, you may need to clarify, whereas older students should get it right away. Then, ask students to identify the keywords in this question. You can help the class target them by asking the students to think about what information the answer to the question should  provide. In this case, its the name of our school. Now demonstrate to students that when you answer a question in a complete sentence, you use the keywords you identified from the question in your answer. For example, The name of our school is Fricano Elementary School. Make sure to underline the name of our school in the question on the overhead projector. Next, ask students to come up with another question. Assign one student to write the question on the board or overhead and another to underline the keywords. Then, ask another student to come up and answer the question in a complete sentence. Once students get the hang of working in a group, have them practice independently with a few of the following examples or with questions they come up with on their own. Practice Makes Perfect You can use the following examples to guide your students through skills practice until they get the hang of using complete sentences to answer a question. What is your favorite thing to do? Answer: My favorite thing to do is ... Who is your hero? Answer: My hero is ... Why do you like to read? Answer: I like to read because ... Who is the most important person in your life? Answer: The most important person in my life is ... What is your favorite subject in school? Answer: My favorite subject in school is ... What is your favorite book to read? Answer: My favorite book to read is ... What are you going to do this weekend? Answer: This weekend, Im going to ... What do you want to do when you grow up? Answer: When I grow up, I want to ...

Essay about Sat Prep Biology

Essay about Sat Prep Biology Essay about Sat Prep: Biology THE EARTH IS HOME TO MILLIONS OF DIF- ferent kinds of organisms, from slime molds to sheep, blue whales to naked mole rats. Yet the diversity of size and structure evident in all of these organisms emerges from one fundamental building block: the cell. A cell is a small, membrane-bound compartment capable of performing all the basic functions of life. Since all living organisms, from the simplest to the most complex, are composed of cells, understanding how cells work is integral to understanding larger life processes- not to mention that the cell and its structure are common topics tested by the SAT II Biology. Most cells are too small to be observed with the naked eye. For this reason, even the existence of cells escaped notice until scientists first learned to harness the magnifying power of lenses in the second half of the seventeenth century. At that time a Dutch clothing dealer named Antonie van Leeuwenhoek (1632–1723) fashioned extraordinarily accurate single-lens microscopes. Gazing into the lens of these microscopes, he discovered single-celled organisms, which he called â€Å"animalcules† and which, today, we call bacteria and protists. Englishman Robert Hooke (1635–1703) expanded on Leeuwenhoek’s observations with the newly developed compound microscope, which uses two or more aligned lenses to increase magnification while reducing blurring. When Hooke turned the microscope on a piece of cork, he noticed that the tiny, boxlike compartments of the wood resembled the cells of a monastery. The term â€Å"cell† was born. Cell Theory Emerges As microscope technology improved, scientists were able to study cells in ever-greater detail. Hooke had no way to tell if cells were living things, but later researchers who could see the nucleus and the swirling motion of the cytoplasm were convinced that cells were indeed alive. By 1839, enough evidence had accumulated for German biologists Matthias Schleiden and Theodore Schwann to proclaim that cells are â€Å"the elementary particles of organisms.† But many researchers still did not believe that cells arose from other cells until 1855, when famous German pathologist Rudolph Virchow pronounced, â€Å"All cells come from cells.† Nearly 200 years after the discovery of cells, the observations of Virchow, Schleiden, and Schwann established the cell theory: All living things are made of cells. All cells arise from preexisting cells. These two tenets made clear that the cell is the fundamental unit of life. Cell Size Cells could not be studied until the microscope was developed because they are very small. This fact raises two questions: why are cells so small, and why are living things made up of millions of tiny cells? Cells are small because their surface area and volume must be balanced. In order

Polis Essay Example | Topics and Well Written Essays - 500 words

Polis - Essay Example However, by the 12th century BC, they started living as nomadic or sedentary tribes. By the 8th century BC, these tribes grew into political entities that revolved around trade and commerce. From here, the Polis was born, spurred on by the need for common protection and organization among these entities. The Polis was not a structure that was bound by territory as much as it was bound by political, religious, or tribal affiliation of the members. A polis would be composed of several tribes, or demes; foreigners, or metics; and slaves. Only the demes would be truly considered as citizens and would have the right to participate in the polis' government. The polis, being a small city-state (Sparta was the largest at only 3000 square miles), allowed for much political experimentation. At the beginning, various structures were employed by the Greek states - monarchies (rule by kings), oligarchies (rule by a few), timocracies (rule by the wealthy), tyrannies (rule by tyrants or usurpers) and democracies (rule by the people). The states adopted the structure that they saw most fit for the crises they encountered. One other advantage of a polis was its size. Since the polis was a small city-based entity, it was easier to manage, organize.

How does contemporary Anglicanism relate to the core beliefs of the Essay

How does contemporary Anglicanism relate to the core beliefs of the Church of England in the 16th and 17th centuries - Essay Example Anglican modernism is identified with the "Modern Churchmen's Union" founded in 1898 to stimulate and defend liberal thought within the Church of England. It has much in common with Liberal Protestantism in Germany, characterized by such thinkers as Friedrich Scheliermacher, the 'Father of Modern Theology'. Adolf Von Harnack, whose book What is Christianity, characterizes the point of view of many English Modernists. "Others, on the contrary, assure him that Christianity is an optimistic religion, and that it must be thought of simply and solely as a higher phase of Judaism, and these people also suppose that in saying this they have said something very profound." Von Harnack, A.1987, What is Christianity P.2 Anglican Modernism also developed out of the 'Broad Church Movement' of the nineteenth century. For them, this began with the acceptance of Biblical criticism and the theory of evolution and their insistence that Christianity must be adapted to accept these. The starting point for them was their acceptance of Biblical criticism and the theory of evolution and their insistence that Christianity must be adapted to accept these. The starting point for them was their acceptance of Biblical criticism and the theory of evolution and their insistence that Christianity must be adapted to accept these. While they rejected nature miracles like the virgin birth and his bodily resurrection, they emphasized the teachings of the historical Christ. Jesus' death on the cross was not to placate the wrath of God, but to show the way in which God is present in human suffering. This is at variance with traditional Christian doctrine and the beliefs of 16th and 17th century Anglicans as shown in Article one of the thirty-nine articles. Doctrine in the Church of England, (1938), accepts that the modernist interpretations of Christianity doctrine were legitimate positions to hold within the Church. Essentially Modernism takes a middle path between radical skepticism and the revival of fundamentalism. Surveys of what Christians believe propose that Modernist way of thinking have become typical of liberal Christianity. We need to look at the sensibleness of key Christian beliefs. In the minds of many outsiders Christianity is outmoded and reactionary. Kant who argued that there was no reason to postulate a first cause because infinite regress was equally as plausible refuted the claim that God created the Universe out of nothing. This no longer applies because there is now a consensus among scientists that the Universe had a beginning. This does not prove that God created it but it is very compatible with it. Many scientists are happy to speak in terms of a mind behind the Universe, yet they are reluctant to identify themselves with Christianity. According to John Leslie, "Our Universe does lookvery much as if created by God" but "not by a God who interferes with nature's operation." The idea of a God who created a Universe in which he does not intervene is the classic modernistic position. Paul Badham identifies this religious interest with the

Sapporo beer Essay Example for Free

Sapporo beer Essay Japan’s Sapporo Holdings said on Thursday it would enter the Vietnamese market by taking a 65 percent stake in a beer joint venture with Vietnam National Tobacco Corp to tap its fast-growing market. It marks the first major overseas expansion in three years by Sapporo, the smallest of Japan’s four major brewers, as bigger rivals Kirin and Suntory have been aggressively snapping up overseas businesses to grow beyond a shrinking domestic market. â€Å"Vietnam is Asia’s third-largest beer market after China and Japan and this is a fast-growing market,† said Tatsuya Komatsu, a Sapporo spokesman. The company will acquire a 50 percent stake in the venture from Danish brewer Carlsberg and 15 percent from Vietnam National Tobacco for a total of $25. 4 million. The joint venture will build a beer factory in Vietnam and is scheduled to startselling Sapporo brand beer in early 2012, it said in a statement. The venture aims for sales in 2019 of 150,000 kilolitres or $128 million. Sapporo said it will actively seek further acquisition opportunities to enlarge itsoverseas business, which now accounts for less than 10 percent of its revenues. Sapporo, the maker of Yebisu brand beer, acquired Canadian brewer Sleeman in 2006 for 30 billion yen ($340 million), but has been overshadowed by Kirin and Suntory in overseas expansion. Kirin has spent $1. 5 billion in the past two years to buy Australia’s National Foods and Dairy Farmers and $2. 8 billion to take full ownership of Australia’s No. 2 beer maker Lion Nathan. It also acquired a 49 percent stake in the Philippines’ San Miguel Brewery for $1. 4 billion. Asahi Breweries, locked in a fierce battle with Kirin for No. 1 slot in Japan’s beer market, said recently it could spend up to 400 billion yen ($4. 6 billion) on acquisitions over the next few years, with an eye on Asian markets. The Japanese brewers have been scrambling to diversify their products and geographic reach to reduce their reliance on the domestic beer market, which has lost 15 percent in volume in the past decade as the economy sputters and the population shrinks. HA NOI — The Japanese beer maker Sapporo Holdings plans to enter the domestic market from early 2012 through the purchase of a majority stake in Kronenbourg Viet Nam Ltd. Sapporo Holdings said it would buy a 65 per cent stake for about US$23 million in Kronenbourg Viet Nam, which is equally owned by Carlsberg Brewery A/S and the Viet Nam National Tobacco Corp (Vinataba). After the deal closes, which is due in January next year, a joint venture betweenSapporo Holdings and Vinataba will be set up with the latter holding 35 per cent of the joint venture’s stake. At that time, Kronenbourg Viet Nam will change its name into Sapporo Viet Nam Ltd. Sapporo said the joint venture would begin construction on a new plant on the outskirts of HCM City. The plant is scheduled to begin operations from 2012. Sapporo expects to earn a turnover of roughly $115 million within a decade from the Vietnamese market, with a predicted annual growth rate of more than 10 per cent for years to come. The joint venture has targeted a market share of roughly 3 per cent in Viet Nam by 2019. Sapporo also has plans to export beer produced in Japan to Viet Nam. The Japanese beer maker decided to expand its business in other Asian countries in a move to offset declining beer sales in Japan due to a shrinking population and a gloomy economic outlook. — VNS In 2010 , Sapporo has arrived in Vietnam and established Sapporo Vietnam Co. ( a joint venture between Tobacco Corporation Vietnam ( VINATABA ) and JSC Sapporo Holdings Ltd. for a total contribution from Japan 71 % ) . 11/ 2011, the Sapporo Factory in Long An Vietnam was officially put into operation . The plant has production capacity of 40 million liters / year , but to meet the goal of becoming a major production base for Southeast Asian beer market capacity will be increased gradually over the period 2015 to reach 100 million liters / year and in 2019 will reach 150 million liters / year . 4/2012 , Sapporo official launch sales activities . Sapporo time in more than 4,000 retail stores , restaurants , hotels, mainly in Vietnam . Sapporo has now launched 4 product lines premium beer : Sapporo Premium Beer Bottle 330 ml , 330 ml cans of beer Sapporo Premium , Sapporo Premium Beer 650 ml silver cans and beer Sapporo Premium 20L . In particular , products Can Silver ( silver cans ) is a typical representative of elegance and luxury of Sapporo Premium Beer . This product has a higher alcohol content than other types a bit , with a large capacity and a unique design that Sapporo beer can only be Sapporo is the only beer company in the world combined study of barley and hops to produce a formula to create the most perfect beer . Based on these studies , the Sapporo today have developed a new barley varieties better and Vietnam Sapporo Factory is also used . When the Vietnam market , to be able to produce beers with similar quality beers produced in Japan and in accordance with consumer tastes here , Sapporo choose the most appropriate type of yeast in 1000 different yeast species from the research Center of Sapporo in Japan . After Japan and Canada , Vietnam is the place where Sapporo beer factory and expect this will become the manufacturing center of the Southeast Asian market . Because Vietnam is the third largest beer market in Asia , the turnover of 3 billion liters of beer in 2020 and expected to double . Sapporo Vietnam not only passionate creative challenges overcome and the framework of the usual practice , but also to share the moments of happiness and joy winning hand. Thats why Sapporo Premium market presence in Vietnam as a premium beer brand .

John Hancock Essay -- essays research papers

In all of American history, there are many men who stand out and emphasize the history ofour country. This man, John Hancock, is one of those extraordinary men that stand out.John’s life began on January 16, 1736 in Braintree, Massachuchetts.John was the middle child of three. He was the son of (Rev.) John Hancock, born on June 1, 1702 in Lexington, Massachuchetts and son of Mary Hawke, born on October 13, 1711 in Hingham, Massachuchetts. Mary was once married before she married John Hancock Sr. Her previous marriage ended in her former husband’s death.(Rev.) John Hancock was well-liked by his parish, was paid well, and was provided a very comfortable home. In return of their generosity, he was a "faithful shepard." He kept an attentive watch over the morals and religious well-being of all members of the parish. Ever since John’s (Jr.) birth, he was perceived to go to Harvard. At the age of six, his parents sent him to a local dame school. Later he was sent to another school, in which he might have met John Adams, with whom he struck up a casual acquaintance. Like all the other children in town, he learned the basics of reading, writing, and figuring.All things seemed to go well, until the spring of 1774. His father came down with an illness, that later would be the cause of his death. His sadness grew more because of the reason that they would have to move. Mary’s parents were both dead and a very difficult decision would have to be made by Mary. Her anxiety to make that decision was lessened by the invitation from the bishop and his wife, to live with them in Lexington. A year later, John was sent away to live with his uncle Thomas and aunt Lydia, and to attend Boston Latin School. It isn’t sure if he moved there to live with his uncle or to attend that school. What is beyond dispute, though, is that this move altered radically John Hancock’s life and altered the history of America, as well. The August after John arrived, his uncle and him went down to the school and applied. John was accepted almost immediately, after reading some verses from the bible. His age though caused a slight problem. He was almost nine years of age and all the first graders were almost seven. The master of the school, John Lovell, found a nice solution. Since John was excellently trained in Lexington, Lowell moved him up to third grade. John was neither ... ... the troops stayed, more bloodshed would occur and his troops would be in danger. Another act was passed and this was the Tea Act. The British thought that this was a very good idea, but it was a double threat10to him. It worried him that the British were using this as an opening to acquire other trade. To him, the more important thing was the political implications. Americans were being asked to financethe destruction of their own rights. That fateful night, in which the throwing of the tea occurred, was one that will always be remembered. Before the unloading of the tea, a meeting was held, in which they decided to do, what they did. John Hancock was able say, in a period of order, "Let every man do what is right in his own eyes."11 Shortly afterwards, Samuel Adams gave the signal for the men to go on the ship, after declaring " this meeting can do nothingmore to save the country."John Hancock would go on to be the first signer of the Declaration Of Independence. John was a very smart, intriguing man. He was well-liked and known by all.John Hancock, in my eyes, is a true patriot. He will always been known to Americans, in one way or another.

Bureau of Jails Study-Mental Health

Explain what a DSM-IV manual is, and how it was used in the Bureau of Justice (BJS) study? The abbreviation DSM-IV refers to the Diagnostic and Statistical Manual of Mental Disorders, 4th edition. It was used in the BJS study to establish the baseline against which symptoms of mental illness in the study would be evaluated (James & Glaze, 2006). 2. What percentage of inmates in the federal prisons has mental illness problems? How does that number compare with inmates who are in local jails and state prisons?How do these percentages (about mental illness) compare with non-incarcerated people in the USA? According to James & Glaze, 45% of federal inmates have mental illness problems, as opposed to 64% in local jails and 56% in state prisons. In comparison, non-incarcerated people in the USA over the age of 18 have an 11% rate of mental illness. 3. What type of â€Å"mental illness† is most prevalent among prison and jail inmates? What symptoms would a person exhibit with this ty pe of mental illness?Among prison and jail inmates, major depression is the most prevalent â€Å"mental illness†, characterized by extreme anger, inability to sleep or excessive sleeping (James & Glaze, 2006). 4. Discuss the prevalence of mental illness as it relates to gender and race among incarcerated adults. Overall, according to James & Glaze, white females have the highest instances of mental illness among incarcerated adults. 5. Discuss how substance abuse relates to the prevalence of mental illness among incarcerated adults. Substance abuse plays a key role in the prevalence of mental illness among incarcerated adults.In fact, there is a strong link between mental illness and the abuse of illegal drugs and binge drinking in the prison population. Additionally, those who came from families where substance abuse was commonplace were more likely to abuse substances and suffer the accompanying ill effects of that dangerous and often illegal behavior (James & Glaze, 2006). 6. What information from the study did you find most interesting? Most interesting in the study was the linking of incarcerated adults and the problems that most likely contributed to their fate, such as mental illness, substance abuse and the like.Showing these associations makes it possible to attempt to address issues with individuals before they become prisoners. 7. What information learned in the study related to family members of incarcerated offenders? It would seem that incarceration runs in families; for example, the study cites the finding that the family members of incarcerated offenders are much more likely to have been or to become incarcerated themselves, as well as much more likely to be involved with substance abuse (James & Glaze, 2006).8. Discuss what the study revealed about crimes being committed while the offender was on drugs. It would seem obvious that being on drugs would lead to the kind of impaired judgment and suppression of conscience that leads to the c ommission of crimes, but there requires more solid proof to establish this link, which is why the study was cited for an answer to this question.According to James & Glaze, 37% of state prison inmates who had a mental health problem said they had used drugs at the time of their offense, compared to 26% of state prisoners without a mental health problem. Also, 34% of local inmates who had a mental health problem said they had used drugs at the time of their offense compared to 20% of local inmates who did not have a mental health problem. 9. Explain what the BJS study found about the prevalence of mentally ill inmates being repeat offenders – when compared with non-mentally ill inmates.Lastly, James & Glaze’s findings about the prevalence of mentally ill inmates and repeat offenses as opposed to the non-mentally ill are discussed. In the local jails, 32% of repeat offenders had mental problems as opposed to 22% recidivism among the non-mentally ill. Works Cited James, D oris J. & Glaze, Lauren E. (2006). Mental Health Problems of Prison and Jail Inmates. Washington, DC: United States Department of Justice, Office of Justice Programs.

Book Review of Missionary Methods

Allen, Roland. Missionary Methods: St. Paul’s or Ours? Grand Rapids, MI: Eerdmans, 1962. 179 pp. Introduction to the Book The book being discussed is Roland Allen’s Missionary Methods: St. Paul’s or Ours? Allen was an Anglican minister who worked as a missionary in China between the years of 1895 and 1903 and eventually moved his work to Easy Africa. His experience on the foreign mission field developed a keen sense of the Holy Spirit’s place in the ministry of the missionary and his book reflects a desire to awaken others to the same understanding of the Spirit.Summary of the Book The overall purpose of the Roland Allen’s book is to convey the dramatic differences between the methods of modern day missionary organizations and those of the Apostle Paul. Through deep personal study of the various teachings, practices, and strategies of Paul, Allen gained an understanding of what made the ministry of the Apostle so successful. Allen spent thirteen cha pters discussing the most prominent foundations of Paul’s ministry with the intention of bringing the modern missionary back to the simplistic nature of foreign evangelism.The topics of discussion covered by Allen are as follows: strategic localization of churches, the role of social class, the moral and social condition of Paul’s audience, Paul’s use of miracles, the role of finance, the substance of Paul’s message essay writer service, his method of training his converts, the importance of baptism and ordination, Paul’s authority and disciplinary methods, the importance of unity, and the necessity of dependence upon the Holy Spirit. All of these topics were passionately practiced in the missional ministry of the Apostle Paul and can be studied and applied by today’s foreign minister.Throughout the book, Allen addressed the objections toward Paul’s methods of various theologians and clergymen and showed that the ministry of the Apost le could in no way be undermined, nor cast aside as impractical. He very specifically detailed the cultural setting surrounding Paul’s ministry and compared it to modern day cultures that have, or once had, missionary presences in them. By setting up these comparisons, he firmly establishes his argument and plainly shows the relevance of Paul’s methods for ministers in today’s world of foreign missions.Critical Evaluation of the Book If an author has ever presented a near-perfect argument within the confines of a single book, one could argue that Roland Allen is that author. In Missionary Methods: St. Paul’s or Ours? , Allen set out to prove that the widespread missionary methods of the modern church have sorely missed the mark in ministering effectively to the lost world. He proved this reality by pointing to Saint Paul’s past methods and helping the reader see that such methods are still valid and still effective.Allen presented the common object ions that arose against his argument—such as the inability to perform the miracles Paul did, or the differences between the more â€Å"savage† cultures of Allen’s day and the supposedly refined civilizations of Paul’s time—and refuted those claims, showing they hold no true weight. Thus, Allen provided the reader with a thorough argument of his point with little room to question the validity of such an argument. The only true objections that can be made against Allen appeal to the Anglican denominational belief system that he often mentioned throughout the book.His holding to this sect of Christianity did not influence the overall argument that he presented necessarily; it simply injected an addressing of specific problems that Anglican believers have with Paul’s methods. Some examples of these biases can be seen in his mentioning of the necessity for modern Anglican missionaries to act only with the consent of the local Bishop over him or h er. Christians of a denomination separate from such formalities need to provide no answer of such realities in their foreign ministry.Another example of Allen’s Anglican bias can be recognized in his emphasis on the importance of regular practicing of the sacraments of the Anglican Church. He noted that one of the possible problems with practicing a ministry marked by resignation was that â€Å"the Christians would be deprived of the sacraments. † To any believer outside the Church of England, such sacramental deprivation would not be an issue. Other than these two insignificant examples, however, the overall relevancy of Allen’s message remains unaffected and is still worth studying.When considering the strengths and weaknesses of the book, the strengths dramatically outweigh the shortcomings. Allen succeeded in showing the reader that there is no excuse to discount the ministry of Paul as irrelevant in today’s missionary setting. He powerfully implement ed scripture throughout the book with precision. Every verse, story, and biblical example of Paul’s practices and teachings that Allen used were necessary and served to back up his claims with ultimate truth.Also, the open addressing of his opponent’s arguments served to strengthen Allen’s thesis in a way that a simple stating of facts would be incapable of accomplishing. When it comes to Allen’s weaknesses, the only real problem occurred in the way he organized the information within the individual chapters. He used somewhat of an outline structure marked by numbers and Roman numerals, but even with these demarcations the flow of thought was sometimes difficult to follow. The applications for this book in the life of today’s Christian missionary are extremely practical.I know that by following the lessons detailed in the book I could draw up a sound journey plan. Also, the chapters that describe the specific theologies that Paul taught to his chur ches and the â€Å"heathens† can, and should, be directly applied in my personal preaching of the gospel and edification of the converts that come about because of the work being done. Most importantly, however, would be the decision to rely upon the Holy Spirit for the completion and fruition of the seeds that are planted among the people to whom I minister.There is no greater expression of faith than to step back and let the indigenous believers take up the reigns of the mission themselves. Conclusion of the Book Review In conclusion, the book, in my opinion, would be a tremendous help to any minister, student, or layperson with a desire to take the gospel cross-culturally. By practicing the teachings included in the book, missions can begin to find tremendous growth that has otherwise not been realized.

Free Essays on The Federal Theatre Project

The Federal Theatre Project During the 1930’s, at the height of the depression-era, many Americans found themselves out of work and desperate for a paycheck. With the nation’s economy still in the recovery stages from the 1929 Stock Market crash, the government was forced to create a number of public works projects. Those projects were outlined in President Franklin D. Roosevelt’s New Deal, in which the Works Progress Administration (WPA) was established on May 6, 1935 through Executive Order NO. 7034. The WPA gave citizens the chance to re-enter the workforce, but more specifically catered to the demand of unemployed professional artists. One of the five arts projects implemented by the Federal government was the Federal Theatre Project (FTP), which organized and produced theater events. The history of the FTP was filled with employment opportunities, artistic creativity, and controversy which eventually led to the projects incineration. The FTP was clear in its intentions to produce American Theater during a time of crisis for the American people. Not only would the theater professionals benefit from work, but the country would be strengthen by national art, showing that the American spirit was not defeated by the depression. FTP established in August 27, 1935, was one of five art projects that had evolved out of the WPA, allowing the government to take part in American entertainment. Through the WPA, the federal government attempted to provide employment for artists, academics and performers, who were suffering not only from the depression, but also from the popularity of the radio and cinema. Harry Hopkins, head of WPA, chose Hallie Flanagan, the founder and head of the Vassar College Experimental Theatre, to direct the FTP. Flanagan had many goals for the FTP, including using drama to create public awareness of social problems, creating a national audience for theatre, and developing theatre for children. In kee ping ... Free Essays on The Federal Theatre Project Free Essays on The Federal Theatre Project The Federal Theatre Project During the 1930’s, at the height of the depression-era, many Americans found themselves out of work and desperate for a paycheck. With the nation’s economy still in the recovery stages from the 1929 Stock Market crash, the government was forced to create a number of public works projects. Those projects were outlined in President Franklin D. Roosevelt’s New Deal, in which the Works Progress Administration (WPA) was established on May 6, 1935 through Executive Order NO. 7034. The WPA gave citizens the chance to re-enter the workforce, but more specifically catered to the demand of unemployed professional artists. One of the five arts projects implemented by the Federal government was the Federal Theatre Project (FTP), which organized and produced theater events. The history of the FTP was filled with employment opportunities, artistic creativity, and controversy which eventually led to the projects incineration. The FTP was clear in its intentions to produce American Theater during a time of crisis for the American people. Not only would the theater professionals benefit from work, but the country would be strengthen by national art, showing that the American spirit was not defeated by the depression. FTP established in August 27, 1935, was one of five art projects that had evolved out of the WPA, allowing the government to take part in American entertainment. Through the WPA, the federal government attempted to provide employment for artists, academics and performers, who were suffering not only from the depression, but also from the popularity of the radio and cinema. Harry Hopkins, head of WPA, chose Hallie Flanagan, the founder and head of the Vassar College Experimental Theatre, to direct the FTP. Flanagan had many goals for the FTP, including using drama to create public awareness of social problems, creating a national audience for theatre, and developing theatre for children. In kee ping ...

Racial Stereotypes and Food Product Marketing

Racial Stereotypes and Food Product Marketing The images of racial minorities have been used to hawk food for more than a century. Bananas, rice, and pancakes are just some of the food items that have historically been marketed with visages of people of color. Because such items have long been criticized for promoting racial stereotypes, however, the link between race and food marketing remains a touchy subject. When President Obama rose to prominence and Obama Waffles and Obama Fried Chicken made their debut soon after, controversy followed. Once again, an African American was being used to push food, critics said. Take a look around your kitchen. Do any of the items in your cupboards promote racial stereotypes? The list of items below may change your mind about what constitutes a racist food product. Frito Bandito In the age of Dora the Explorer, its difficult to imagine a time when a Latino cartoon character wasnt portrayed as caring, adventurous, and inquisitive, but as sinister. When Frito-Lay rolled out Frito Bandito in 1967, though, thats exactly what happened. The Bandito, the cartoonish mascot for Frito-Lay corn chips, had a gold tooth, a pistol and a penchant for stealing chips. To boot, the Bandito, clad in a huge sombrero and boots with spurs, spoke broken English with a thick Mexican accent. A group called The Mexican-American Anti-Defamation Committee objected to this stereotypical image, causing Frito-Lay to change the Banditos appearance so he did not appear as devious. He became kind of friendly and rascally, but still wanted to heist your corn chips, explained David Segal, who wrote about the character for Slate.com in 2007. The committee found these changes didnt go far enough and continued campaigning against Frito-Lay until the company removed him from promotional materials in 1971. Uncle Bens Rice The image of an elderly black man has appeared in ads for Uncle Bens Rice since 1946. So, just who exactly is Ben? According to the book Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising Yesterday, Today and Tomorrow, Ben was a Houston rice farmer known for his superior crops. When Texas food broker Gordon L. Harwell launched a brand of commercial rice cooked to preserve nutrients, he decided to name it Uncle Bens Converted Rice, after the respected farmer, and use the image of an African-American maitre d he knew to be the face of the brand. On the packaging, Uncle Ben appeared to be a menial type, as suggested by his Pullman Porter-like attire. Moreover, the title Uncle likely derives from the practice of whites addressing elderly African Americans as uncle and aunt during segregation because the titles Mr. and Mrs. were deemed unsuitable for blacks, who were regarded as inferior. In 2007, however, Uncle Ben received a makeover of sorts. Mars, the owner of the rice brand, debuted a website in which Uncle Ben is portrayed as the chairman of the board in a posh office. This virtual facelift was a way for Mars to bring Ben, an outdated racial stereotype of the black man as sharecropper-servant, into the 21st century. Chiquita Bananas Generations of Americans have grown up eating Chiquita bananas. But its not just the bananas they remember fondly, its Miss Chiquita, the comely figure the banana company has used to brand the fruit since 1944. With a sensual swagger and flamboyant Latin American attire, the bilingual Miss Chiquita makes the men swoon, as vintage advertisements of the bombshell demonstrate. Miss Chiquita is widely thought to have been inspired by Brazilian beauty Carmen Miranda who appeared in ads for Chiquita bananas. The actress has been accused of promoting the exotic Latina stereotype because she achieved fame wearing pieces of fruit on her head and revealing tropical clothing. Some critics argue that it’s all the more insulting for a banana company to play into this stereotype because the women, men, and children who worked in banana farms toiled in grueling conditions, often falling gravely ill as a result of pesticide exposure. Land O Lakes Butter Make a trip to the dairy section of your grocery store, and youll find the Native American woman known as the Indian maiden on Land O Lakes butter. How did this woman come to be featured on Land OLakes products? In 1928, officials from the company received a photo of a Native woman with a butter carton in hand as cows grazed and lakes flowed in the background. Because Land O Lakes is based in Minnesota, the home of Hiawatha and Minnehaha, the company reps welcomed the idea of using the maidens image to sell its butter. In recent years, writers such as H. Mathew Barkhausen III, who is of Cherokee and Tuscarora descent, have called the image of the Land O Lakes maiden stereotypical. She wears two braids in her hair, a headdress, and an animal skin frock with beaded embroidery. Also, for some, the maidens serene countenance erases the suffering indigenous peoples have experienced in the United States. Eskimo Pie Eskimo Pie ice cream bars have been around since 1921 when a candy shop owner named Christian Kent Nelson noticed that a little boy couldn’t decide whether to buy a chocolate bar or ice cream. Why not have both available in one confection, Nelson figured. This line of thinking led him to create the frozen treat known then as the â€Å"I-Scream Bar.† When Nelson partnered up with chocolate maker Russell C. Stover, though, the name was changed to Eskimo Pie and the image of an Inuit boy in a parka was featured on the packaging. Today, some indigenous peoples from the arctic regions of North America and Europe object to the name â€Å"Eskimo† in the use of the frozen pies and other sweets, not to mention in society generally. In 2009, for example, Seeka Lee Veevee Parsons, a Canadian Inuit, made newspaper headlines after publicly objecting to references to the Eskimo in the names of popular desserts. She called them â€Å"an insult to her people.† â€Å"When I was a little girl white kids in the community used to tease me about it in a bad way. It’s just not the correct term,† she said of Eskimo. Instead, Inuit should be used, she explained. Cream of Wheat When Emery Mapes of the North Dakota Diamond Milling Company set out in 1893 to find an image to market his breakfast porridge, now called Cream of Wheat, he decided to use the face of a black chef. Still on promotional packaging for Cream of Wheat today, the chef- who was given the name Rastus, has become a cultural icon, according to sociologist David Pilgrim of Ferris State University. â€Å"Rastus is marketed as a symbol of wholeness and stability,† Pilgrim asserts. â€Å"The toothy, well-dressed black chef happily serves breakfast to a nation.† Not only was Rastus portrayed as subservient but also as uneducated, Pilgrim points out. In a 1921 advertisement, a grinning Rastus holds up a chalkboard with these words: â€Å"Maybe Cream of Wheat aint got no vitamins. I dont know what them things is. If they’s bugs they aint none in Cream of Wheat.† Rastus represented the black man as a child-like, unthreatening slave. Such images of blacks perpetuated the notion that African Americans were content with a separate but (un)equal existence while making Southerners of the time feel nostalgic about the Antebellum Era. Aunt Jemima Aunt Jemima is arguably the most well-known minority â€Å"mascot† of a food product, not to mention the longest lasting. Jemima came to be in 1889 when Charles Rutt and Charles G. Underwood created a self-rising flour that the former called Aunt Jemima’s recipe. Why Aunt Jemima? Rutt reportedly got the inspiration for the name after seeing a minstrel show that featured a skit with a Southern mammy named Jemima. In Southern lore, mammies were matronly black female domestics who doted on the white families they served and cherished their role as subordinates. Because the mammy caricature was popular with whites in the late 1800s, Rutt used the name and likeness of the mammy he’d seen in the minstrel show to market his pancake mix. She was smiling, obese, and wore a headscarf fit for a servant. When Rutt and Underwood sold the pancake recipe to the R.T. Davis Mill Co., the organization continued to use Aunt Jemima to help brand the product. Not only did the image of Jemima appear on product packaging, but the R.T. Davis Mill Co. also enlisted real African-American women to appear as Aunt Jemima at events such as the 1893 World’s Exposition in Chicago. At these events, black actresses told stories about the Old South which painted life there as idyllic for both blacks and whites, according to Pilgrim. America ate up the mythical existence of Aunt Jemima and the Old South. Jemima became so popular that the R.T. Davis Mill Co. changed its name to the Aunt Jemima Mill Co. Moreover, by 1910, more than 120 million Aunt Jemima breakfasts were being served annually, Pilgrim notes. Following the civil rights movement, however, black Americans began voicing their objection to the image of a black woman as a domestic who spoke grammatically incorrect English and never challenged her role as servant. Accordingly, in 1989, Quaker Oats, who’d purchased the Aunt Jemima Mill Co. 63 years earlier, updated Jemima’s image. Her head wrap had vanished, and she wore pearl earrings and a lace collar instead of a servant’s clothing. She also appeared younger and significantly thinner. The matronly domestic Aunt Jemima originally appeared as had been replaced by the image of a modern African-American woman. Wrapping Up Despite the progress that’s occurred in race relations, Aunt Jemima, Miss Chiquita, and similar spokes-characters remain fixtures in American food culture. All came to fruition during a time when it was unthinkable that a black man would become president or a Latina would sit on the U.S. Supreme Court. Accordingly, they serve to remind us about the great strides people of color have made over the years. In fact, many consumers likely buy a pancake mix from Aunt Jemima with little idea that the woman on the box was originally a slave prototype. These same consumers likely find it difficult to understand why minority groups object to President Obama’s image on a box of waffles or a recent Duncan Hines cupcake ad that seemed to use blackface imagery. There’s a long tradition in the U.S. of using racial stereotypes in food marketing, but in the 21st century America patience for that kind of advertising has run out.

IMC and Customer Satisfaction Assignment Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Assignment Example Thirdly the advertising strategy must align to the marketing goals by ensuring that the advertising spends results in the expected revenue and marketing goals and thus ensuring that the resources spent on advertising are not wasted or spent in markets where little revenue is expected. There are different ways to measure the effectiveness of advertising but these vary from type of advertising that is being looked at and also in their accuracy. There isn’t a really scientific way of accurately measuring advertising per se but there are many ways of looking at the impacts of advertising and from that being able to get a measure of the effectiveness of a particular advertising strategy or campaign. The most important aspects of advertising that are measured include recall, recognition and revenue. Recall essentially measures how well a particular target of an advertising campaign or strategy can recall the messages that were advertised about a particular brand of good or service. Recognition is more to do with how well the targeted consumers are able to relate a particular advertising spot in whatever media it may be with either the product that is being advertised or the good and service that that advertisement is targeting (Olson, n.d). These two measures can both be done through conducting surveys of other scientific procedures such as focus group discussions. The third measurement of how effective an advertising campaign has been is the nature and types of income revenue that have resulted from that particular campaign. The change – increase or decrease – in the sales revenues prior to and after the advertising campaign will be a good indicator of the effectiveness of a particular advertising strategy or campaign. Promotion is essentially a two-way communication that deals directly with the consumer to enhance the marketing strategy and appeal to the consumers. There are nowadays a lot of promotional strategies which can be employed in addi tion to advertising to draw customers to a particular product or service. In addition to the promotional strategies there are also various ways in which these promotion strategies can be implemented, with the latest and the one that is now catching on being promotion through social media and other online contact. Some of the promotional strategies that can be employed include the use of contests with winners receiving various prizes. Such contests, especially those that encourage the purchase of a product or the use of a particular service are also quite effective in ensuring repeat customers and can encourage previously skeptical potential customers to try out a service or a good and if followed up with a clear and targeted advertising, can result in increasing the market pull of a product. Another promotional strategy that can be used is the offer of discounts and special prices to targeted members of the market in order to encourage them to either shift from a competing product o r make

The Red Tent, by Anita Diamant Personal Statement

The Red Tent, by Anita Diamant - Personal Statement Example After finding shelter in Egypt, she delivers her son and realizes that her family has lost all accounts of her The Red Tent is a great novel anyone who tries to gain a better understanding of a female’s perspective from an older generation standpoint. It outlines the difficulty of young women, who undergoes drastic life experiences as she witnesses her husband getting murdered. One of the most essential themes that are explicitly emphasized upon is the fact of that she is engrossed in all her memories. Dinah is almost forced to narrate her story from the fear that she will not ever remember these memories. Undoubtedly, these memories are critical towards her life experience. From my perspective, the author is trying to insist on the fact that our life experiences are critical as they are associated with memories. Without having these experiences, humans cannot fully develop their personalities. Another theme that is emphasized in this novel is the ability to heal. Clearly, humans are sensitive creatures that possess and experience strong emotions. Dinah witnesses her husband getting m urdered. In addition, she was also raped. Both of these incidents are traumatic as they can impact any individual dramatically. However, she is able to recuperate through time and patience. Her son is the hallmark of her striving to exist even when her life is shattered with these events. Anita Diamant, in this novel undoubtedly shows the futile superiority of men and portrays the strength that a woman must possess even after she experiences life changing events. She is clear to capture the essence of feminism in her novel through Dinah and shows the qualities that women possess that make them beautiful, sensitive

Management issue Essay Example | Topics and Well Written Essays - 3000 words

Management issue - Essay Example Management in the contemporary business world is increasingly encountering the inevitable need to respond to change like never before, especially because sudden shifts in the global business environment such as globalization and technological advancements often demand so (Mastenbroek, 1996). The rapid explosion of knowledge and information systems has instigated the massive growth of social media, and mobile adaptability, which are remarkable phenomenon that have revolutionized the way of doing business in the modern world to great expanses, thus, creating the need for change, and change management accordingly. Furthermore, the increased ease of access to information through the internet has led to unprecedented challenges such as the excessive scrutiny from stockholders and the media, thus, businesses world over must always stay on the alert because they are wary of prying ears and eyes that might sabotage their operations due to bad publicity. Business executives all over the world are under pressure from the left, right, and centre, and have to seek ways of adapting to the pervasive changes that surround their organizations for them to continue operating profitably and sustainably as well. In this regard, change management is a central focus in global organizations today (Beekman, Chenhall & Euske, 2007), especially because the capacity to manage and adapt to change is the single most significant approach to surviving competition in the highly complex and dynamic business environment today. Change Management As already indicated before, organizations all over the world are facing a great threat of extinction due to the rapidly changing and challenging global business environment and have to adopt some rapid structural and operational changes quickly to ensure both their continued existence and profitability. The ability to respond to the rapid changes that are occurring in the global business environment quickly and successfully is a potential source of comp etitive advantages that cushions organizations from stiff completion in the business markets, especially because they are able to leverage on new opportunities that present themselves due to change. However, in ability to respond to changes effectively and fast enough makes organizations to fall behind in terms of business trends, thereby falling out of trade too, due to both logistical and technical challenges that cannot be resolved in the absence of adaptability. Every organization today is focusing on strategies that will lead to high performance and industry competitiveness, thereby ensuring profitability and survival of business; management is facing the greatest challenge ever, of managing the organizational change process effectively towards achieving the desired future state. Both internal and external forces often motivate organizational change (Stewart & Kringas, 2003); however, external forces exert a considerably profound impact on organizations than the internal pressu res; when charting the way forward or the organization’

Arts Education Essay Example for Free

Arts Education Essay The purpose of this bibliography is to attain information from credible sources on arts programs in schools. The goal is to provide enough information so that the reader is then able to form their own opinions on the benefits, problems, and policies on arts programs at varying levels of education. Those looking to find detailed information will find this bibliography to be a good starting point. Parsad, B. , and Spiegelman, M. 2012. Arts Education in Public Elementary and Secondary Schools: 1999–2000 and 2009–10 (NCES 2012–014). National Center for Education Statistics, Institute of Education Sciences, U. S. Department of Education. Washington, DC. Web. 24 Jan. 2013 This source is a presentation of unbiased information about both the overall arts education programs and specific sections including: visual arts, music, dance, and theater/drama. The report utilizes a plethora of charts, graphs, and other visual aids to help organize and present the information. Parsad and Spiegelman first present their findings on overall arts education programs including the percentages of schools offering visual arts, music, dance and theater classes. They then dedicate ten to fifteen pages discussing the particulars of each section of the arts listed above. There is so much information in this article that it would be great for someone looking for a broad spectrum understanding of arts education programs. The visual aids complement the information presented and would be easy to incorporate into a variety of works. For someone who is looking to get very specific information about a specific program then this would be a good source to start with, the way the report is divided makes it very easy to find information on a specific sections of an arts program, i. e. music or drama. It would provide the reader with enough information that they could ask their own questions and be able to look further into a specific topic. Catterall, Dumais, and Hampden-Thompson. March 2012. The arts and achievement in at-risk youth : findings from four longitudinal studies. National Endowment for the Arts. Research Report #55). Web. 24 Jan. 2013. This research report is a presentation of years of studies conducted by the National Endowment for the Arts and similar organizations, most being government funded. The authors arrange the report in such a way that the bulk of the report is given through the use of visual graphs and charts, which are accompanied by conclusive statements like â€Å"Teenagers and young adult s of low socioeconomic status (SES) who have a history of in-depth arts involvement show better academic outcomes than do low-SES youth who have less arts involvement. They earn better grades and demonstrate higher rates of college enrollment and attainment. † (12) Most of the graphs simply relate percentages of students with low and high levels of art engagement to achieve certain things like high school graduation, entering a bachelors program, and attaining a steady professional level career. For every study and graph presented or reviewed there is clearly cited sources, if any confusion remains the appendix and cited pages are very clear about how to find more information. Being that this is a report of findings from a national organization it is not biased to or for support of arts programs. For anyone looking for specific statistics to use in a presentation or report of their own, this research report could be very helpful. As previously stated the bulk of the information is presented through graphs and charts that utilize percentages, and is therefore very easy to take and use in a presentation without having to do much work yourself. For someone looking for a more scholarly breakdown of the benefits of arts education on high-risk students this report will not be as helpful, as it would be time consuming to trace the information presented back to the original sources. Dwyer, M.Christine. 2011. Reinvesting in Arts Education: Winning Americas Future through Creative Schools. Presidents Committee on the Arts and the Humanities. Web. 24 Jan. 2013. The reports emphasizes the essential role that arts education programs play in improving student engagement and building creativity. Dwyer discusses, in a lengthy and wordy overview, the current Arts Education programs and policies shortcomings. â€Å"It is widely agreed that the U. S. public education system is not adequately serving a significant portion of our nation’s children and that public K-12 schools must change dramatically o achieve the Administration’s goal that the United States become a global leader in postsecondary attainment by 2020 School leaders and teachers will need to step up to the challenge of finding new ways to engage many more students in meaningful learning † (27) More importantly, this report discusses possible solutions such as reinvesting in arts education, and argues for creating arts-rich schools that can engage students in ways that complement the study of the arts and other traditional subjects such as literature, history, scien ce, and mathematics. Another key takeaway from this report is it shows readers the link between arts education and achievement in other subjects. Being that this source is a report by the President’s Committee on the Arts and the Humanities, it attempts to present evidence to support the positions of the president and his corresponding political party. As political and wordy as this report is it would most likely benefit someone looking into the politics side of arts education, it would not be as helpful for someone looking for developmental and long term benefits of art involvement in schools. Rabkin, Hedberg. 2011. Arts Education in America: What the Declines Mean for Arts Participation. Based on the 2008 Survey of Public Participation in the Arts. National Endowment for the Arts. (Research Report #52). Web. 24 Jan. 2013. This report presents its findings after researching important question related to arts education in America. Questions like: Has participation in arts programs declined? What does it mean for teachers and students? How has this affected participation in other extracurricular activities? How does this affect support for programs? The article presents the questions to the reader and then follows up with information that supports both positive and negative claims about the answer. Charts are used when needed to simplify information into an easily digestible visual aid. There are numerous sources used as evidence for the information presented, as well as suggestions for further investigation into the questions presented. This report has a very neutral stance towards the information presented. There is good information presented for varying arguments and the ultimate decision is left to the reader. This source would be a fair report to use in a work, especially if in an argumentative essay you need information for the view that opposes yours. However for someone looking for highly specific information this report will only be useful for an introduction into the questions being asked about the national education programs. Oxtoby, David W. 2012. The Place of Arts in Liberal Education. Liberal Education, v98 n2 p36-41 Spr 2012. Oxtoby uses a great deal of logic to explain his opinion on the place of arts in liberal education and he uses statistics to support his views. In his article, he states that diversity in the curriculum is a keystone to success in any liberal education program. He also claims that part of that diversity needs to include a program where students can express their creativity. Being able to express their creativity and the stimulation provided by arts programs lead to more successful students, both in academics, community involvement, and professional work environments. This article is a good source of simple and sound logic in support of arts programs being included in all liberal education. Oxtoby’s statements and presentation of the information is biased towards supports arts programs, but he always includes evidence to support his ideas. Also, while he does not approve of excluding arts in liberal education there is never any negativity in his statements, only more supporting evidence for his ideas. Some readers will find this article to be dry and uninteresting unless they already have some knowledge and opinions on the place of arts in education programs.

Jfk: Was His Assassination Inevitable? Essay -- essays research papers

A popular misconception is that President John F. Kennedy's assassination was an isolated event perpetrated by one man. This could not be farther from the truth. Instead, it was the result of a complex combination of domestic and foreign events. When President Kennedy was in office, he had to deal with many issues, ranging from business and finance to crime-fighting and war issues. Perhaps it is not as important to decide who it was that killed him, but why. President Kennedy's decisions and courses of action were not popular with everybody, and thus it is not surprising that his assassination was inevitable. The people who might have wanted John F. Kennedy dead can be classified into the following groups: Russians, Cubans, Mobsters (Organized Crime/Mafia), Special Agents (CIA), G-men (J. Edgar Hoover's FBI), Rednecks and Oilmen (Right-wing Extremists), and the MIC (Military Industrial Complex). Each group had its own motives for killing John F. Kennedy. Many of these groups that wanted JFK dead are very closely intertwined, so in order to understand each group, they will each be analyzed seperately.In order to better understand the relationship between JFK, the Cubans and Russians, several important events must be mentioned and discussed. Two of the most important foreign affairs in Kennedy's presidency were the Bay of Pigs and the Cuban Missile Crisis. During Eisenhower's administration, Cuba was torn apart by revolution. The Cuban dictator, Batista, was an extremely corrupt man. While he was enjoying a luxurious life, the people of Cuba were in poverty. Thus it was not surprising when a rebellion, led by a man named Fidel Castro, took place. Batista, knowing that the majority of Cuba wanted him out, chose to flea rather than be caught and face execution. Once Batista was out of the way, Cuba was Castro's for the taking.One of the first actions Castro took while in charge of Cuba was to close down all casinos. The people running them were either imprisoned or deported. Exploitation of Cuban workers by American was unacceptable to Castro, and he took immediate action against this. He believed American capitalists were taking advantage of the Cubans. Angered by this aggressive attitude toward American "interests", the United States government established a trade embargo, hoping the Cuban people would overthrow Castro and reinstate a more &... ... the veracity of these sources leaves something to be desired). However if this is true, the Mafia would definitely consider JFK and his brother going after them as a double-cross, and this would have been a more than strong enough motive for the them to kill Kennedy. It is important to note that the Mafia felt that no person was above them, that nobody is immune from their power. If the Mafia wanted Kennedy dead, and had a motive, is it that unlikely that they did it?The events that would have happened if Kennedy was not to be assassinated were extremely vital. Kennedy was going to remove a thousand soldiers from Vietnam by 1963, and was committed to withdraw all troops by 1965, when Lyndon B. Johnson took office, neither happened. He was going to smash the CIA into a thousand pieces, and replace J. Edgar Hoover as Director of the FBI, this didn't happen. He may have been going to drop Lyndon B. Johnson from the presidential ticket in 1964. Had he not been assassinated Johnson would have never become president. When Johnson took over, he signed NSAM 273, considered to be the opening of the Vietnam war. The commitment meant the MIC would continue to make money, and lots of it.

Managing to Achieve Results

Table of Contents Introduction2 Details3 1. Structure and culture of Ford Vietnam3 1. 1. Structure of Ford Vietnam3 1. 2. Culture of Ford Vietnam5 1. 3. Inter-relationships between the different processes and functions of the organization9 2. Mission, aims and objectives o Ford and the effect of these on the structure and culture of the organization10 3. Process maps, output evaluation, and quality gateway analysis12 4. Resources, tools and systems required to support the business process17 5. Quality audit system/ practice to manage and monitor quality to standards specified22 6.Quality culture embedding to ensure continuous monitoring and development of the process25 6. 1. Quality in employees25 6. 2. Quality in process26 7. Recommendation to improve quality and the function of Ford Vietnam27 7. 1. Problem27 7. 2. Reasons27 7. 3. Recommendations and evaluation29 Conclusion33 References34 Introduction At the present car industry in Vietnam is huge. Its expansion grows strongly due t o market demand and social development. Ford Vietnam is one of car enterprise which has entered in this market for over 15 years and gained quite a lot of success.For 15 years in Vietnam, despite of being competed by many rivals, Ford Vietnam still stands firm in the car market. Last year, with the new models, the sale volume of Ford reached approximately 8,000 cars. However, its market share in recent years has decreased by few amounts. Our group 19 had a chance to visit Ford factory and observed it with the purpose of understanding its culture, structure and process in order to make suggestions for how to improve quality and the function of Ford organization. Details 1. Structure and culture of Ford VietnamOrganizational structure and culture play a very important role in terms of creating the organizational success. Based on the company’s business and objectives, there are various organizational structures and cultures which can be applied to organizations. 1. 1. Structure of Ford Vietnam Theoretically, organizational structures can be defined as tall structure and flat structure; centralization and decentralization; functional structure, product structure, market structure, geographic structure and matrix structure; multifunctional teams and multidivisional structures.According to the span of control, there are two kinds of organizational structure: tall organization and flat organization. A flat organization is one which, in relation to its size, has a small number of hierarchical levels. This implies a wide span of control. A tall organization is one which, in relation to its size, has a large number of level management hierarchy. This implies a narrow span of control. According to the degree to which authority is delegated, there are two kinds of organizational structure: centralization and decentralization.Centralization is the concentration of authority for making most decisions at the top levels of organization. In contrast, decentralization i s the dispersion of authority to make decisions throughout all levels of the organization. Besides, the structure of an organization can be classified by geography, by function, and by product and brand. Additionally, there are some kinds of organization structure that are more complex: the matrix, multifunctional teams and multidivisional structures. The matrix is a structure in which people are grouped by function and by product team.A multifunctional team is a group of individuals brought together from more than one functional area of a business to work on a problem or process that requires the knowledge, training and capabilities across the areas to successfully complete the work. A multidivisional structure is an organizational structure in which each district product line, market or business unit is placed in its own self-contained unit or division and each division has within it several functional sub-divisions for production, marketing and so on.Ford Vietnam has established and developed its organization based on nine fields with nine managers including Technical Affair, Finance, Human Resource, Marketing, Sales, After Market Sales and Service, Public Affair, Deputy Manager, Quality manager. Under the authority of Technical Affair manager, there are two departments: Manufacturing and Supply Operation. The manager of manufacturing department is responsible for four divisions including Body shop, Paint shop, TCF (final assembly) and support function. There are three divisions in the supply operation department: Logistics, purchasing, and launching.In fact, the name of each field, each department and division is clearly based on their tasks. Therefore, the structure of Ford Vietnam has organized by functional structure. Furthermore, Ford Vietnam is considered as a large company in Vietnam with more than 500 employees. Mr. Michael Pease, the General Director of Ford Vietnam tried to emphasize in the authority and responsibility of individual managers, who enact the role expected of their position. In this company, everybody can make decisions based on their level of authority. Hence, Ford Vietnam follows the decentralized structure and the tall structure as well. . 2. Culture of Ford Vietnam Organizational culture is defined as â€Å"the informal set of value, norms, and beliefs that control the way people and groups in an organization interact with each other and with people outside the organization†. There are four types of culture: power culture, role culture, task culture, and person culture. Power culture is the culture in which the organization is controlled by key, central figures – often the owners of founders of the organization. Role culture is used in classical, rational organization or bureaucracy.In task culture, management is seen as completing a succession of projects or solving problems, often as part of a team. Person culture is a culture where the organization tends to serve the interest of the individ ual within it. Ford Vietnam was established in 1995. Since then, there were 15 years for Ford Vietnam to build up its culture which can be represented by its slogan, image, clothing, office decor, rules, policies, motivation, leadership style, belief and attitude, and so on. It is so surprising that you can see a lot of slogans in manufactory of Ford Vietnam.For example, to emphasize the value that Ford Vietnam wants to build up as well as motivate the workers in the plants, Ford VN uses the slogan â€Å" Ford moving with you, quality is job # 1†. Additionally, Ford VN realized that saving is an important with the development of its business. As a result, there are a number of slogans about saving in the plant, office, canteen, even in toilets such as â€Å"the higher saving energy, the higher salaries†, â€Å"one hour oven burning equals to 100 oxen†, â€Å"one hour air compressing equals to 100 pumpkins†. Ford VN understands that the majority of its wor kers were grown up in farms.Therefore, using the familiar things with the workers such as ox, pumpkin is to make the workers more understand the slogan and then m work more effectively. Addition to the slogans, the company publics the price list of the tools the workers using to make them understand the value of each tools they are using, the take care of those tools, saving and using effectively. [pic] Figure 1: Ford Vietnam Symbol is an element showing the Ford VN culture. It acts as shorthand way to keep people aligned as well as the way to indicate status within a culture.This includes clothing, office decor, and so on. In term of clothing, Ford VN designed uniforms for its employees based on the characteristics of the work the employees carrying out. For example, the staffs working in the office wear the blue shirt while the workers in the Paint shop wear a green-stripe suite which is quite convenient, and suitable with the condition in Paint shop. Meanwhile, the uniforms of wo rkers in Body shop and Final assembly are different from the office staffs and Paint shop workers but quite similar to each other.These uniform are not only for identifying the employees in different fields of work, but also for showing the spirit that Ford VN wants to build up for its employees. From that, they are proud to be the employees of Ford VN and then have behaviors that are appropriate for their status and position. In term of office decor, the manufactory looks quite friendly with the environment. There are a lot of green grass between blocks with beautiful flowers and trees which are taken carefully.Besides, to support the rules and policies about the safety in the manufactory, there are drawings to distinguish the paths for walking and paths for goods carriers. It looks like an in-zooming traffic system in the manufactory. In addition to policies about the production, safety and saving in the notice-board, there are a lot of signboard in the plant. For example, there a re signboard about the areas for smoking and no smoking, areas for using cell phone. Moreover, there are a lot of pictures, certificates, cups divided into two groups.One group is about the Ford Company in history, introducing the presidents of Ford, the T-model, and achievements. The other group is about the achievements of Ford VN. In the office, there is no separate room for each department. The departments are all in a huge hall and separated by the sectors. That is quite helpful for the employees among departments to communicate with each other easily. In term of motivation, the company has done a lot of activities to motivate the employees. Firstly, when becoming the employees of Ford VN, they have opportunities to take part in training courses sponsored by Ford.Furthermore, if the workers want to exchange the field in job in the plant, they can register and will be provided a six month training to improve their skill so that suitable with the position they want to change. Mor eover, they can be exchanged to other manufactory of Ford in the world wide. It is the good way for the employees to develop themselves and be globalized. Suggestion plan is an activity motivating the employees have new ideas to improve the quality of production which is updated every first day of a week. If the new ideas are evaluated as the good ideas, the ones who have those ideas will be given a bonus.If those ideas can be applied in production, those will be rewarded. Besides, there is a closing ceremony to acknowledge the best idea every year. Additionally, the best employee will be recognized and rewarded. The bonus will be given based on that situation of the company. Besides, the company also organizes a consulting sales competitive festival in the whole Vietnam. In addition to activities related to the production and operation, the company also organizes competitions on chess, billiards, table-tennis, tug of war, and so on. It helps the employees entertain after tired work ing ours. Moreover, there is a family day in which all the member in the family of employees can come to visit the manufactory and join the party with others. Besides, there are a lot of propagandas from Ford Vietnam so that the employees enhance their sense to take care of themselves. From example, the company propagandized about the way to prevent from chicken blue H1N1 when that disease appeared. Additionally, HIV-AIDS is a century disease that the whole society is taking care, so is Ford VN. There are a lot of pictures and slogan in the manufactory propagandizing about it.Besides, there is a automatic machine selling condom in the Man toilet with very low price (VND 1000). The company is doing the job showing the right way for their employees to prevent and protect themselves from that disease. In term of leadership, Michael Pease, the General Director of Ford VN is apprised to follow the democratic leadership style. He is commented that he is an open-hearted, friendly, funny, c ondescending, reliable, and stable man, especially in the business. Within more than two years from the first day he came to Ford VN, he succeeded in building trust, faith with the employees.In Ford VN, every employee can take part in the decision making process and made decision based on the level of their authority. With the important issue, normally the one makes the final decisions is still the general director. In term of social responsibility, Ford VN always considers that activities contribute for the society is one part of responsibility of the company. Ford VN has carried out many programs in driving safety, environment protection, and prevention in Vietnamese traditions, and other charity activities.For example, Road safety education for both children and adults, driving skills for life which guide the driver how to drive safety. Besides, in 5 years ago, Ford VN sponsored a lot of cars for American war veterans with about USD$ 150,000. Additionally, Ford Grant sponsors for the environment protection and prevention in cultural traditions with about USD$ 40,000. In conclusion, by the way Mr. Pease decentralize the power of the authority in the company, his individual managers can understand clearly their works and responsibilities, so that they can take their own decision in their field of business.Besides, individuals in the company tend to learn an expertise without experiencing risk. Additionally, employees are rewarded for their expertise and their contribution to the company rather than simply for their position in the hierarchy or their length of service. Furthermore, he also wants to build trust, respect and commitment, and work best when wanting to receive input. Theoretically, it is called role structure. Moreover, the employees in Ford VN work with team based. There is no dominant or clear leader. The performance is judged by the results.The most important thing is how to get the job done. Theoretically, Ford VN also follows the task culture. In conclusion, the culture of Ford VN is combined between role culture and task culture. 1. 3. Inter-relationships between the different processes and functions of the organization Among the departments of Ford VN, there are two kinds of close relationships that will be mention and evaluate below. The first kind the writers want to mention is the relationship where the output of this department becomes the input of other departments.This kind of relationship make the departments inside Ford VN become the internal customers of each others, and ensure that the process inside the company will be fluent and qualified. In reality, the output of each department in Ford VN is created based on the orders of other departments. For example, the output of Marketing department is the fact that customers come to the company, and this fact becomes the input of the sales department. The output of the sales department: cars sold to customers becomes the input of the Aftermarket sales & service dep artment.In this kind of relationship, the departments of Ford VN become customers of each other and they have to try their best to satisfy their internal customers and to keep their products qualified with ISO 9001. In the structure of Ford VN, there is a department which supervises the output of the others: the quality manager department. This department represents for the customers. As a result, their comments and ideas are very important to the other departments. The second relationship is the supporting relationship among the departments. All the departments have a main aim: the development and profit of Ford VN.Therefore, they team up to create the power of Ford VN. Every part of the process has the contribution of the whole company. For example, in a marketing campaign, from the preparation to the implementation, there are contributions of the public affair department, marketing department, sales department, and after sales and service department. First the marketing departmen t will research the market to find out the demand, the needs and wants of the customers, and then they design a proposal which call for the contributions of the other departments.The ideas come to make the proposal more applicable. After that, the proposal will be tested by the quality manager department, whose voice represents for the voice of the customers. After that, the proposal will be brought to trial after the agreement with the finance department, then moving to implementation process, and this process depends on the efforts of the sales department and the service and after sales department. To ensure that a proposal running right as it was designed, the whole company has to participate and support each other. 2.Mission, aims and objectives o Ford and the effect of these on the structure and culture of the organization ? Mission To talk theoretically, a mission describes the organization’s basic function in society, in terms of the products and services it produces f or its clients (BPP 2004). A mission can also be an answer for the question: â€Å"why does the company exist? † Bases on this definition and to link up with Ford Company, our group considered that the firm’s mission is â€Å"To build up a safety, creative and comfortable working environment for everybody. † ? AimsAims or goals give a sense o direction for the activities of an organization and are sufficient for the satisfaction of the organization’s mission (BPP 2004). There are some important functions to make a statement as an aim. Firstly, aims provide a standard of performance. Second, Aim can be considered as a guideline which provides the basis for planning and management control of the firm’s activities. Next, aims influence the structure of the organization and determine the nature of the technology employed. Last, aims are the basis objectives and policies of the organization.In terms of understanding exactly what the aims are, Ford has s ome main and important ones. Ford Vietnam wants to focus on satisfying the needs of the customers and improving the quality of its cars. Furthermore, the company will expand the scale of the firm in Vietnam by developing more retailers and customer services around our country. Not only this, Ford Vietnam wants to improve the organization’s market share because Ford had lost too much share to other competitors. ? Objectives Objectives are very necessary for a company.We can understand objectives as the goals of the firm but more particular. An objective often includes five elements, Specific, Measurable, Achievable, Result-orientated, Time-bounded. In case of Ford Vietnam, it has some objectives for the year 2010. First, Ford will take a new model of its car, named Fiesta to Vietnamese market in the second quarter of 2010. This model got a big success in Europe market and was voted as one of 10 cars of the year 2010. Therefore, Ford Vietnam believes that it can get the same re sult in Vietnam market as well.Moreover, Ford wants to open new retailer, customer service centre, raise the number of dealer to 23 at the end of two first quarter of the year. Through it, the firm will raise people’s awareness and maintain the stand in customer’s mind. Lately, one of many important purposes in this year is to raise the share in Vietnam market from only 11% to 25% at the end of this year. ? Effect of mission, aims, objectives to the structure and culture of Ford Vietnam Aims and objectives are the first factor in terms of creating the firm’s structure and help facilitate systems of communication between different parts of the organization.To achieve aims and objectives, Ford creates the One Ford structure; include One team, One plan and One goal. It helps Ford’s agents all over the world to be identical to Ford Company. As this result, it will be easier to control the structure and make a general plan for the organization. [pic] Figure 2: One Ford model The most important mission of Ford is to create an equal and comfortable working environment for all employees of the company, so it influences so much to the organization’s culture. 3. Process maps, output evaluation, and quality gateway analysisBody shop Paint shop and accessories There are quality gateways in the process maps that the writers want to mention. The first quality gateway is placed right after the completion of the frame of the car, with doors and engines. In this gateway, the workers take a completed frame randomly and take it to a room where they use machines and modern technology to check whether the frame achieved the size and quality that they want or not. If the frame has no issue, it will be certified to be the completed frame and be moved to the paint shop.If it has issues, the worker will check the whole lines to see whether those issues happens in all the other products or not, and they will fix it. The second gateway is placed after the frames are painted. Here, the worker will check whether the surface of the painted frames achieved the quality. If not, the frame will be re-clean and repaint. If the frames are qualified, they are considered completely painted. They will be moved to the area where bumpers, accessories and tires are installed.The last quality gateway that a car must pass to be certified is a combo of tests such as water proof test, speed test, acceleration test, etc†¦ If the car fails any of these tests, it will be moved to the fixing area and be re-testing till it passes all of these tests. After that, the car is considered completed, qualified with ISO 9001, ISO 14001 and QS 9000, and ready to be sold in the market. The cars of Ford are the products of a strict process. The quality of the Ford cars have been proved and accepted all over the world. However, in Vietnam, Ford is not so favored as Toyota, Kia, and Hyundai.The main reasons are the design of Ford cars and the fact that Ford car s consume more fuel than other brands. The design of Ford cars, according to some professional ideas, looks muscular than other brands. Another problem is the fuel consumption of Ford car. Because Ford cars have the higher engine capacity, they consume more fuel than almost the cars of other brands in the same segmentation. However, in the recent years, Ford has tried a lot to improve these problems and we now can see more Ford cars on the road. 4. Resources, tools and systems required to support the business processFord’s success totally depends on such supporting elements as resources, tools and systems. Acknowledgement of those supports will determine the human recruitments, managements, therefore helps to evaluate the sources of cost and sales of Ford. ? Resources required supporting Ford’s process In a business process, identification of its resources is very important because from identifying resources, we can acknowledge what we have and therefore are able to bu ild up an appropriate strategy, in order to support the business process. The resources can be divided into these groups: ?Financial Resources A financial plan consists of sets of financial statements that forecast the resource implications of making business decisions. It is important because the financial plan will need to take into account sources of finance, costs of finance, and costs of developing the project, as well as the revenues and likely profits to justify the expansion programme. Financial plans are typically made out for a given time period, e. g. one, three or five years. Without a financial planning, Ford will not be able to know which target to aim and do not know how much to spend.It will avoid unnecessary debts and be more effective in the construction, use and protection of its wealth through the years. An audit of financial resources would include assessment of the following factors: |Existing finance funds |- Cash balances | |   |- Bank overdraft | |   |- Bank and other loans | |   |- Shareholders' capital | |   |- Working capital (e. g. tocks, debtors) already invested in the business | |   |- Creditors (suppliers, government) | |Ability to raise new |- Strength and reputation of the management team and the overall Ford | |funds | | |   |- Strength of relationships with existing investors and lenders | |   |- Attractiveness of the market in which the business operates (i. e. s it a market that is attracting investment | | |generally? ) | |   |- Listing on a quoted Stock Exchange? If not, is this a realistic possibility? | ? Human Resources The importance of human resources within an organization is becoming increasingly understood in today's rapidly changing and uncertain business environment. In order to assist employees in helping Ford to reach its strategic business goals, effective human resource managers often gather job related information in a job analysis and job description, which is vital to creating or re-d esigning jobs which provide employees with a high level of job satisfaction.The basic human resource activity can help Ford to achieve strategic goals more efficiently and effectively by avoiding both duplication and overlapping of work. An audit of human resources would include assessment of the following factors: |Existing staffing |- Numbers of staff by function, location, grade, experience, qualification, remuneration | |resources | | |   |- Existing rate of staff loss | |   |- Overall standard of training and specific training standards in key oles | |   |- Assessment of key such as morale, business culture | |Changes required to |- What changes to the organization of Ford are included in the strategy (e. g. change of location, new locations, | |resources |and new products)? | |   |- What incremental human resources are required? | |   |- How should they be sourced? | ? Physical Resources The category of physical resources covers wide range of operational resources concerned with the physical capability to deliver a strategy.These include: |Production facilities |- Location of existing production facilities; capacity; investment and maintenance requirements | | |- Current production processes – quality; method & organisation | | |- Extent to which production requirements of the strategy can be delivered by existing facilities | |Marketing facilities |- Marketing management process | | |- Distribution channels | |Information technology |- IT systems | | |- Integration with customers and suppliers | ? Intangible Resources It is easy to ignore the intangible resources of a business when assessing how to deliver a strategy – but they can be crucial. Intangibles include: |Goodwill |- The difference between the value of the tangible assets of the business and the actual value of the business | | |(what someone would be prepared to pay for it) | |Reputation |- Does the business have a track record of delivering on its strategic object ives?If so, this could help gather | | |the necessary support from employees and suppliers | |Brands |- Strong brands are often the key factor in whether a growth strategy is a success or failure | |Intellectual Property |- Key commercial rights protected by patents and trademarks may be an important factor in the strategy. | ? Tools required supporting Ford’s process Policy is a mandate and directive from the top of the organization. Its purpose is to influence behavior. From it, management provides the overarching principles under which the business operates. It should not vary in its message or enforcement model. Procedures are process specific and detail the steps taken to achieve an objective. Procedures include operations manual, user manual, and all manner of process documentation. Policies are usually seen as the rules, or laws, of an organization, whereas the procedures are the processes used to enact the policies.However, many companies see policies and procedures a s belonging to the Legal/Compliance department, and create another set of processes — usually referred to as an â€Å"operational guide† — that are created and maintained by the operational area that executes the actual processes. If it is put into BPM (Business Process Management), then some of these operational procedures may be further documented in the process. Besides, there is the responsibility issue that is referred to above lead to the question who is responsible for each of these essential bits of corporate documentation. If process maps are created within a BPMS, do they become part of the business process documentation, replace part of it, or stay as a separate â€Å"implementation view† of the processes?There are several cases where the process maps in a BPMS bear little resemblance to what the business perceives as its processes, either due to limitations in the BPMS environment or to the business having an incomplete view of the process. Th ird is the whole technology issue: how is all of this information captured, published and synchronized? There are tools such as Rules Arts and Rule Burst that help to capture policies as high-level non-executable rules — an approach that makes more sense than just trying to document them free-form in a word processor while praying for consistency. Some of this systems are also business rules engines, that is, they execute the rules and can be called from other applications; some are just platforms for non-technical users to document policies, detect gaps and exceptions, and help to ensure compliance. Processes based on rules.Those organizations documenting their policies in a word processor are likely also documenting their procedures in the same way — in fact, possibly in the same document — using descriptive text and a few diagrams. At some level of detail, someone starts drawing process maps, although these are usually as illustrations to the descriptive text rather than a replacement for it. Policies are guidelines and best practices which are enforced by an organization to achieve a desired outcome consistently to the benefit of an organization. There are two distinct types of policies – technical policies and business policies. Changes in technical policies may or may not impact the business processes.Changes in business policy will certainly affect business processes since business policies are nothing but externalization and manifestation of business rules using XML and BPEL. Service orientation provides the capability to alter the business processes dynamically and instantaneously as per the changing business needs by applying the policy changes unlike in the traditional IT + Business environments, where a simple policy change can take several months to implement. ? System required supporting business process A structured, measured set of activities designed to produce a specific output for a particular customer or market. It implies a strong emphasis on how work is done within Ford, in contrast to a product focus’s emphasis on.A process is thus a specific ordering of work activities across time and space, with a beginning and an end, and clearly defined inputs and outputs: a structure for action. †¦ Taking a process approach implies adopting the customer’s point of view. A typical characteristic of a successful process-based organisation is the absence of secondary activities in the primary value flow that is created in the customer oriented primary processes. The characteristic of processes indicates that processes are embedded in some form of organisational structure. Also, a process can be cross-functional, i. e. it ranges over several business functions. A structure system required for supporting a business process identifies: ? The activities and tasks within a business process. ? The actions (i. e. steps) performed in each task, the mode in which each action will be performed , and the time that will be required to execute the task. ? The inputs/materials required by a task. ? The outputs/products produced by a task. ? The internal and external customers and suppliers of a task. ? The organisational units that will be responsible for performing the task and the geographical locations where the task will be performed. ? The sequence in which the tasks will be performed. ? The data required by a business process and the quality and timeliness requirements of the data. ? The process measurement capabilities designed into the new business processes. 5.Quality audit system/ practice to manage and monitor quality to standards specified By adapting some models which based on controlling quality in manufacturing and operated process, Ford Vietnam is the only one Motor company in Vietnam that was granted three quality certifications by International Organization for Standardization, that are ISO 9001, ISO 14001 and QS 9000. In specific certification about quality was set, Ford Vietnam was passed the test and standard quality certification ISO/TS 16949 by International Automotive Task Force (IATF). ISO 9001: when receiving this kind of certification, that means Ford Vietnam was the company that achieves all the requirements about quality regulation.There are some kinds of quality objectives was required, they are quality of broad of directors and quality of all departments of company to meet the customer demands. ISO 14001: is the standard of environmental management requirements given its management of environment needs for organizations. The purpose of ISO 14001 is to help organization protecting its environment. By receiving this standard, Ford Vietnam expresses that they built the environmental management system and set the environmental objectives and had the system to control what they had set. QS 9000: The QS-9000 Quality System requirements are divided into three sections. Section 1: Common requirements, includes the exact text of IS O 9001 with the addition of automotive / heavy trucking requirements.Section 2: Additional Requirements, includes requirements beyond the scope of ISO 9001, common to all three manufacturers. Section 3: Customer Specific Sections contains requirements unique to either Ford, General Motors, or Chrysler. ISO/TS 16949: is the quality system requirement for Ford Motor Company suppliers (production and service parts and materials). It includes innovate and improve quality of products cause of changing requirements all the time. Receiving these standard certifications that means Ford was accepted by customer cause of quality. As the result, Ford needs to apply a quality audit system to keep going these standards. In recent time, by always innovate the quality of product and management, ith slogan â€Å"Quality is Job number one†, Ford is using TQM (Total Quality Management) system to manage and monitor the standards specified. Based on the Managing activities to Achieve Result BBP course book, TQM was defined that â€Å"as the management approach of an organization centered on quality, based on the participation of all its members and aiming at long-term success. This is achieved through customer satisfaction and benefits to all members of the organization and to society†. TQM requires the integration of all functions of organization (marketing, finance, production†¦). As a tool support to meet objective of TQM that â€Å"Do the right thing, right the first time, every time†, Six Sigma was concerned within Ford Company.Mike Stock, a Ford Master Black Belt said â€Å"Consumer Driven 6-Sigma allowed us to look at the interactions between all of the components to find the true root cause; the data it produced allowed us to identify all of the key contributors, and how much each truly impacted the overall issue† First of all, â€Å"for each department of Ford Vietnam like Marketing, Finance, Human resource must achieve target 6-Sigmaâ⠂¬  _ say Mr Vuong. That explains the first rules of 6-sigma that everyone must be involved. According to Mr Vuong, every management levels and team of staffs have a Scorecard that set objectives about safety, quality, and delivery have to achieve. Each staffs of team in company need to have their own objectives based on the top-management objectives and have monthly review.In 6-Sigma, there are two pieces Project in Ford, they are Green Belt and Black belt teams. Black Belts typically use tools such as process mapping, cause-and-effect diagrams, failure mode and effects analysis, design of experiments, and mistake proofing in their daily work. Black belt team is gathering of the ones who have experiences, skills. Green belt team learns to help Black Belts do projects faster. Green Belt training allows the people who are affected by the Six Sigma projects to be able to continue to monitor and control the improvement and to do their jobs better. To Ford, 6- sigma is the channel to c onduct training in manufacturing for SPC (Statistical Process Control).As the Process map was discussed in part above, at the end of each period of process, there are the testing step from input to output, the staff in testing step will check whether having mistakes or not. For example, in body shop, after frame of car was assembled, there have the 3D measure checking machine to check whether the standard parameter meets the requirements or not. Moreover, any issue appears in assembling process, the employee will warn to manager of this part and he will solve the issues. Furthermore, the feedback of customer voice will be concerned and solved. In conclude, the quality audit system was used by Ford is TQM with the improvement method is Six-sigma. The quality of human and products of Ford was improved and developed. 6. Quality culture embedding to ensure continuous monitoring and development of the processAutomobile industry requires strictly safety condition, because it relates to sa fe of consumers. Before reaching to consumers, they are tested many times carefully. Thus, if the company focuses mainly on quantity, ignore quality, defects may occur that affects to customer satisfaction. In addition, the company might encounter with compensation for their defects that affect directly to revenue of the company. Therefore, in order to avoid errors that results in costing money, and risk of losing customers, quality-focus should be carried out and be the culture of the company. It means that quality should be concerned by all employees and continuous improving it.Quality is considered as the most concerned factor of Ford with slogan: â€Å"Quality is job number one. † Quality is not only carried out in steps of process but also in employees. 6. 1. Quality in employees Beginning with employees of Ford organization in Vietnam, located in Hai Duong, most of them are qualified and skilled employees. Bachelor degree for staff with English skills, experiences, inte rview, team work, and so on. Workers at least intermediate degree to satisfy working requirements, i. e. English skills, technical abilities, team work, and interview. After that they have training course to accustom to the work. Salary for Ford employees are competitive compare to other companies.They are also received bonus depends on the company situation. The best employee will be awarded for the one who work best each month. It proves that the company selects and trains employees carefully to maintain and attract quality employees. Through our visiting to Ford, Ford employees are friendly; show us their operation dedicatedly, answer all questions responsibly that makes advantages for us to do assignment well. They also work really discipline. Workers follow safety labor strictly. In addition, in this factory, clinic is quite clean and equipped; first aid process is displayed everywhere, there are at least two nurses in the clinic in case there is any accident.Thus, the most ser ious accident in this factory is lost one part of a finger. 6. 2. Quality in process Qualified employees help manufacturing process in factory go well. As we mentioned in some parts above, input and output are tested carefully in each period, and in general. In addition, Ford care about feedbacks as well as complaints of customers. Ford products must satisfy Ford standards in particularly, achieve ISO, requirements of car industry, i. e. ISO 9001, QS 9000, ISO 14001, TS 16949. If there are more orders than usual, Ford still focuses on quality, careful in each step of process. Although it takes time and lengthen delivered time, it brings guaranteed for consumers.Furthermore, Ford builds quality culture based on two factors of Six Sigma system, i. e. Green Belts and Black Belts. Green Belts support for Black Belts to carry out projects more effective. Employees take one week training program to understand Six Sigma system as well as Black Belts basically. There are three classes in Gr een Belts training which depends on fields that employee trained, i. e. technical, manufacturing, and transactional. Apart from these, one of the responsibilities of Green Belts is to ensure the quality improvement, continuous monitoring, and control it which can avoid losing control management. In terms of Black Belts which used some methods, i. e. xperiments, mistake proofing, process map, cause and effect diagrams, failure mode and effect analysis in their daily work to avoid errors that make work better. Ford has applied Black Belts for two years and DMAIC cycle model, which stands for Define, Measure, Analyze, Improve, Control for current operations, will be organized for one month to train employees. To sum it up, Ford is now carrying out to maintain as well as improve quality to make it become culture of the organization. However, building quality culture to ensure monitor and development of process is take time and cost. 7. Recommendation to improve quality and the function of Ford Vietnam 7. 1. Problem Ford VN is evaluated as one of the companies which have the best working environment.In fact, with half a day visiting in the manufactory of Ford VN, everything seems to be very good. The employees are equipped with many modern working tools. Besides, the manufactory is clean and quite friendly with the environment. In addition, all the employees follow the roles, policies and procedures of the factory. Moreover, there are a lot of activities to motivate the employees. However, our group realized that the atmosphere in the manufactory is so serene that there is very little communication among employees. Of course, when they are in the working hours, they focus on the works that they have to get done. However, it is not better in the break time.In the lunch, the employees just stand in a queue to wait for taking their meals. After that, they sit down, eat, give back the dishes, and then go back their places. There is no hurry, fun, sense in their face. E verything happening likes a film in slow motion and repeats every day. 7. 2. Reasons There are two main reasons for that problem such as the characteristic of the job and the not high pressure in work. ? The characteristic of the job The main characteristic of the job is the specialization in production. It means that each employee is a specialist in a specific job, so that they will repeat the acts in the assembly line day by day. As a result, it will make the employees feel boring.In fact, the first using assembly line with Model T in 1908 by Henry Ford created the success and strong brand of Ford Motor Company. Henry Ford did not invent the automobile or the assembly line. He did, however, change the world by using an assembly line technique to produce cars which could be afforded by everyone. By improving the assembly line so that the Model T could be produced ever more inexpensively, Ford placed the power of the internal combustion engine within reach of the average citizen. He transformed the automobile itself from a luxury to a necessity. From 1909 to 1029, the Ford Motor Company built more than 15 million Model T[1]. Without a doubt, Henry Ford transformed the economic and social fabric of the 20th century.However, this masterpiece of the 20th century is now becoming a headache problem of the 21st century. In fact, the company makes many chances for the worker to exchange their job in the assembly line with six months training. Nevertheless, this seems to be not effective in improving the atmosphere in the manufactory. ? The not high pressure in work The work with not high pressure or even quite love pressure is a peaceful work. It might sound good. However, stability and peace are not a good element to motivate the employees. It may cause boredom for the employees, and then may cause the reason for their leaving. The main reason why the pressure in work is low is the very low demand consuming products of Ford VN.The productivity of the manufactory is quite low only reached about 10%. Although, the sales volume of Ford in 2009 is grow up comparing with the sales volume of Ford the year before, it is quite low comparing with the biggest competitor, Toyota and the development of Car market in Vietnam. The first reason is the product itself. The design of products of Ford is not outstanding in comparison with products of other motor company such as Toyota, Honda, GM Daewoo, and so on. Meanwhile, the main customer buying car is the one who have very how income and care about the fashion trend so much. Moreover, the engine of products of Ford is petro consuming and quite cumbersome.It is a very big advantage of products of Ford in the period of financial crisis. Besides, the marketing activities of Ford VN are quite quiet. As a result, the image of Ford VN is dimmer and dimmer. Many people don’t know about the different product line of Ford VN. If this problem continues to happen. This will make the decreasing in market share. As a result the profit of the company is also going down, then the profit is decreasing, and then the bonus is also decreasing. This will lead to a result of the leaving of their employees. 7. 3. Recommendations and evaluation Due to reasons mentioned at the previous part, there is a need of changing in the Ford VN.In general, Ford VN should change in two issues: increasing the market share and motivation. The main job of increasing the market share is to create the demand for the Vietnamese customers. Based on the reasons of the problem, carrying out market researches, developing marketing activities, and changing in the product itself should be done to increase the market share. Although it may cost a lot in short-term, the company can obtain benefits in the long-term. The company does not have to apply all methods presented below at the same time, they can be applied depends on the situation of the company and the Vietnamese car market in specific period. ? Market researches Mark et research includes four methods, i. e. urvey, interview, observation, focus group. Depends on the situation of the company, Vietnamese market, appropriated methods can be applied. The company should carry out two kinds of market research. Firstly, the company should do a research inside the company. It means that the company should understand clearly about the strengths, weaknesses, opportunities as well as the threats of the company. It is important for the company to find out the disadvantage competitive to make it better and the advantage competitive to develop. The company should also find out about the distribution system to support them. Secondly, Ford VN should do research market about car market in Vietnam.It is important for the company to understand clearly about the potential market size, and trends of the car consumers. With the development of technology, the trends of the customers are changing so much days by days. They also care about the reputation of the brands, t he fashion trends, petrol-consume and so on. Therefore, by doing the market research regularly, Ford can catch up the new trends of the market in common. Additionally, the company also can set up the price so as suitable with the Vietnamese living standard. Besides, the company may update information about the competitors in Vietnamese market. The best way to be the leader in the car market is to itself create its trends that attract the customers.However, the result of market research may not really precise; thus, the company should not rely totally on those results. ? Marketing activities Although Ford is a well-known brand, and familiar to Vietnamese customers, rarely do Ford products circulates in Hanoi streets. Through our observation, one of the reasons is rate of advertising on television, public places is rather low. In addition, car is luxury goods, not everyone can afford it, thus customers tend to consider carefully before making decision based on price, infrastructure, c limate, petrol-consume, and so on. Therefore, marketing and sales is very important to increase market shares in Vietnam.It is common knowledge that there are six lines of Ford cars in Vietnam, i. e. New Focus, Mondeo, Escape, Everest, Ranger, and Transit. Each of them has their own functions and features that appropriate with Vietnamese geography. Vietnam is divided into three areas, i. e. the North, the Middle, and the South with different geography. Geography in the North is flatter than the Middle and the South. Thus, Escape, Everest, and Ranger are likely to be suitable for the Middle and the South. New Focus and Mondeo are appropriated to the North, and some parts of the South where has flat terrain. Therefore, Ford should carry out promotional activities that suitable for each place based on Vietnamese geography.There are a range of promotional activities, i. e. advertising, sale promotion, public relations, direct marketing, and personal selling, and so on. On the other hand , cost for promotion is very high. Therefore, promotional activities should be applied effectively and creatively. Advertising It is important to regain attention of Vietnamese customers by advertising to prove that Ford is new trend and people will be fashionable when drive it. Besides, Ford should increase rate of advertisement on television, magazines, cinemas, placards, posters in public places. Ford can advertise in golden hours, from 7p. m to 10p. m to catch attention of customers.Advertisement should be in long-term. Feature of cars should be emphasized to remind customers that they select the most appropriate car. Advertising should be assigned to experience as well as creative advertising company. Public relation Besides advertising, public relation is very important. In this method, some celebrities should be invited to use and promote Ford cars to show that it is fashionable when driving Ford every day. Furthermore, in order to build up a good cooperate image, good relati onship with customers, some activities should be carried out: †¢ Sponsoring for events, e. g. V-League championship, concerts, sport events, and so on.Especially, there is ceremony of 1000 year of Thang Long – Hanoi, Ford can take part to sponsor this activity. †¢ Awarding scholarship for poor children or encourage pupils, students who have excellent result. †¢ Participating in charities programs, or celebrates the days about environment. Sales promotion: Ford can discount for sales promotion, or reduce tax, free-register, or give gift for customers. Ford should concern about old customers, e. g. discount guaranteed. Direct marketing Among six lines of products, Transit is likely to be used in enterprises. Therefore, besides those activities above, direct marketing should be applied. With business buyers, there always have a group of people response o select product for their business. Ford should use face-to-face marketing method at the first stage by offer so me experienced employees with communicative ability, flexible, professional to come to these firms to introduce. With those activities are presented above, although the cost is high and can make loss for Ford in short-term, the company can achieve the good result in long-term. Along with that, with activities Ford plan to contribute to community, it is proved that Ford is an ethic company, has responsibilities for Vietnamese and to be favored by Vietnamese citizens. ? Changing in the product itself This changing in the product mostly depends on the market research.Furthermore, the most difficult thing of Ford VN is that the main job of the company is to assemble the car based on the design of Mother Company in the United State of America. Every spare parts and engine are imported from foreign countries. However, the company can propose the changing to the suppliers so that the products of Ford are more suitable with the demand and trends and the car market in Vietnam. Nevertheless, changing in the product applied for Vietnam must ask for permission from the Mother Company as well as shareholders. Thus, it may take time whether the suggestion is passed or not. In addition, the suggestion applied for Vietnam should be similar to other countries.Ford cannot manufacture a new design only for Vietnam because it cost too much and it does not guarantee that whether the company can cover the loss or not. In term of motivation, the company has quite done a good job in creating the good working environment for its employees. However, there are some changes the company should do to manage and motivate employees more effectively. Firstly, the company should have a little bit change in conditions of taking the training courses sponsored by Ford VN. There is a problem that, some employees of Ford taking the Master course at the faculty of international education at NEU have serious attitude in studying because there is no rules or condition between the employees and Ford VN . Then, they were absent a lot.As a result, the training courses sponsored by Ford VN that those employees took were not effective. Besides, there is a problem that, after taking the training courses sponsored by Ford VN, some employees left Ford and went to other company, the competitors of Ford, for example. Therefore, instead of no condition of taking the training courses, the company should have some conditions when support the employees taking the training courses to hold its employees. Additionally, the company should build up an entertainment room for the employees. From that, it increases the communication among employees, and then creates enthusiasm for the employees.Moreover, the company should build a hostel building for the employees whose houses are far from the manufactory. Furthermore, the company should also have a psychological consulting room. In that room, the employees can share all their worries, opinion, and so on as well as receive advice from the profession. It is the good way to reduce stress for employees and have better results in working. Conclusion After observing, analysing and evaluating Ford’s organisation, we, group 19 has drawn to the conclusion as well as some recommendations for Fords to change for improvement of quality and its function. 15 years has gone by and Ford’s market share has decreased while the sale volume is increasing rapidly each years.It means that Ford is not the trend-setter but trend-follower. Ford’s line seems to be in the position of wait, which is not appropriate in this competed market when lots of car enterprises took part in the market such as Mercedes-Benz, Toyota, BMW, Daewoo, Hyundai, etc. As for the middle class car, Ford was unable to compete with Hyundai or Daewoo whose prices are suitable for most of Vietnamese people. Besides, luxury car of Ford has no chance to compete with Mercedes-Benz, Camry of Toyota or Audi of BMW, etc. On the other hands, Ford’s cars have a disadvantage that lead to the slow sale volume is petrol-consuming whether others Cars Company has considered of this problem long time ago.Therefore we have analysed and evaluated Ford’s situations and drawn some recommendations for it to improve quality as well as its function. However, this recommendation is still in theory, it depends on market’s variety and requires sensibility and sensitivity of Ford’s managers, in order to act suitably with the change of market. 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[Assessed April 22, 2010] ———————– [1] History of Model T, Available from: http://www. modelt. ca/background. html ———————– General Director Quality M anager Deputy Manager Public Affair After market sales & service Sales Marketing Technical Affair Human resource Finance Supply Operation Launching Purchasing Logistics Manufacturing Body shopPaint shop TCF Support function Materials (Body parts, paints, engines, etc. ) Yes No No No Yes Stored in the ground Completed cars Fix Is the car water-proof? Water-resistance test Are the functions of the car qualified? Functional Tests Yes Yes Yes Yes Is the frame of the car installed right? No Yes Check, then fix or discard if cannot fix Accessories, bumpers and tires installation Is the surface of the paint qualified? Body shop (ground up frames, install engines, etc. ) Paint shop (paint the car) Stored in the warehouse Yes No No Yes Yes No Material from warehouse Doors installation Engine installation Are there any issues with the frame?Are there any issues with the materials? Change and check the whole materials in the warehouse. Frame ground up Random size check with specific machines I s the size of the frame achieved the estimated quality? Completed frame with engines and doors Moved to paint shop Moved to testing area Completed car, prepare for last tests Accessories installation Yes Tires installation Bumpers installation No Yes Re-clean the surface Are there any issues with the surface of the frame? Surface check Dry room Paint No Are there any issues with the surface of the frame? Surface check Flow the surface to clean it up with high speed fans Completed frame with engines from body shop