Management issue Essay Example | Topics and Well Written Essays - 3000 words

Management issue - Essay Example Management in the contemporary business world is increasingly encountering the inevitable need to respond to change like never before, especially because sudden shifts in the global business environment such as globalization and technological advancements often demand so (Mastenbroek, 1996). The rapid explosion of knowledge and information systems has instigated the massive growth of social media, and mobile adaptability, which are remarkable phenomenon that have revolutionized the way of doing business in the modern world to great expanses, thus, creating the need for change, and change management accordingly. Furthermore, the increased ease of access to information through the internet has led to unprecedented challenges such as the excessive scrutiny from stockholders and the media, thus, businesses world over must always stay on the alert because they are wary of prying ears and eyes that might sabotage their operations due to bad publicity. Business executives all over the world are under pressure from the left, right, and centre, and have to seek ways of adapting to the pervasive changes that surround their organizations for them to continue operating profitably and sustainably as well. In this regard, change management is a central focus in global organizations today (Beekman, Chenhall & Euske, 2007), especially because the capacity to manage and adapt to change is the single most significant approach to surviving competition in the highly complex and dynamic business environment today. Change Management As already indicated before, organizations all over the world are facing a great threat of extinction due to the rapidly changing and challenging global business environment and have to adopt some rapid structural and operational changes quickly to ensure both their continued existence and profitability. The ability to respond to the rapid changes that are occurring in the global business environment quickly and successfully is a potential source of comp etitive advantages that cushions organizations from stiff completion in the business markets, especially because they are able to leverage on new opportunities that present themselves due to change. However, in ability to respond to changes effectively and fast enough makes organizations to fall behind in terms of business trends, thereby falling out of trade too, due to both logistical and technical challenges that cannot be resolved in the absence of adaptability. Every organization today is focusing on strategies that will lead to high performance and industry competitiveness, thereby ensuring profitability and survival of business; management is facing the greatest challenge ever, of managing the organizational change process effectively towards achieving the desired future state. Both internal and external forces often motivate organizational change (Stewart & Kringas, 2003); however, external forces exert a considerably profound impact on organizations than the internal pressu res; when charting the way forward or the organization’

Arts Education Essay Example for Free

Arts Education Essay The purpose of this bibliography is to attain information from credible sources on arts programs in schools. The goal is to provide enough information so that the reader is then able to form their own opinions on the benefits, problems, and policies on arts programs at varying levels of education. Those looking to find detailed information will find this bibliography to be a good starting point. Parsad, B. , and Spiegelman, M. 2012. Arts Education in Public Elementary and Secondary Schools: 1999–2000 and 2009–10 (NCES 2012–014). National Center for Education Statistics, Institute of Education Sciences, U. S. Department of Education. Washington, DC. Web. 24 Jan. 2013 This source is a presentation of unbiased information about both the overall arts education programs and specific sections including: visual arts, music, dance, and theater/drama. The report utilizes a plethora of charts, graphs, and other visual aids to help organize and present the information. Parsad and Spiegelman first present their findings on overall arts education programs including the percentages of schools offering visual arts, music, dance and theater classes. They then dedicate ten to fifteen pages discussing the particulars of each section of the arts listed above. There is so much information in this article that it would be great for someone looking for a broad spectrum understanding of arts education programs. The visual aids complement the information presented and would be easy to incorporate into a variety of works. For someone who is looking to get very specific information about a specific program then this would be a good source to start with, the way the report is divided makes it very easy to find information on a specific sections of an arts program, i. e. music or drama. It would provide the reader with enough information that they could ask their own questions and be able to look further into a specific topic. Catterall, Dumais, and Hampden-Thompson. March 2012. The arts and achievement in at-risk youth : findings from four longitudinal studies. National Endowment for the Arts. Research Report #55). Web. 24 Jan. 2013. This research report is a presentation of years of studies conducted by the National Endowment for the Arts and similar organizations, most being government funded. The authors arrange the report in such a way that the bulk of the report is given through the use of visual graphs and charts, which are accompanied by conclusive statements like â€Å"Teenagers and young adult s of low socioeconomic status (SES) who have a history of in-depth arts involvement show better academic outcomes than do low-SES youth who have less arts involvement. They earn better grades and demonstrate higher rates of college enrollment and attainment. † (12) Most of the graphs simply relate percentages of students with low and high levels of art engagement to achieve certain things like high school graduation, entering a bachelors program, and attaining a steady professional level career. For every study and graph presented or reviewed there is clearly cited sources, if any confusion remains the appendix and cited pages are very clear about how to find more information. Being that this is a report of findings from a national organization it is not biased to or for support of arts programs. For anyone looking for specific statistics to use in a presentation or report of their own, this research report could be very helpful. As previously stated the bulk of the information is presented through graphs and charts that utilize percentages, and is therefore very easy to take and use in a presentation without having to do much work yourself. For someone looking for a more scholarly breakdown of the benefits of arts education on high-risk students this report will not be as helpful, as it would be time consuming to trace the information presented back to the original sources. Dwyer, M.Christine. 2011. Reinvesting in Arts Education: Winning Americas Future through Creative Schools. Presidents Committee on the Arts and the Humanities. Web. 24 Jan. 2013. The reports emphasizes the essential role that arts education programs play in improving student engagement and building creativity. Dwyer discusses, in a lengthy and wordy overview, the current Arts Education programs and policies shortcomings. â€Å"It is widely agreed that the U. S. public education system is not adequately serving a significant portion of our nation’s children and that public K-12 schools must change dramatically o achieve the Administration’s goal that the United States become a global leader in postsecondary attainment by 2020 School leaders and teachers will need to step up to the challenge of finding new ways to engage many more students in meaningful learning † (27) More importantly, this report discusses possible solutions such as reinvesting in arts education, and argues for creating arts-rich schools that can engage students in ways that complement the study of the arts and other traditional subjects such as literature, history, scien ce, and mathematics. Another key takeaway from this report is it shows readers the link between arts education and achievement in other subjects. Being that this source is a report by the President’s Committee on the Arts and the Humanities, it attempts to present evidence to support the positions of the president and his corresponding political party. As political and wordy as this report is it would most likely benefit someone looking into the politics side of arts education, it would not be as helpful for someone looking for developmental and long term benefits of art involvement in schools. Rabkin, Hedberg. 2011. Arts Education in America: What the Declines Mean for Arts Participation. Based on the 2008 Survey of Public Participation in the Arts. National Endowment for the Arts. (Research Report #52). Web. 24 Jan. 2013. This report presents its findings after researching important question related to arts education in America. Questions like: Has participation in arts programs declined? What does it mean for teachers and students? How has this affected participation in other extracurricular activities? How does this affect support for programs? The article presents the questions to the reader and then follows up with information that supports both positive and negative claims about the answer. Charts are used when needed to simplify information into an easily digestible visual aid. There are numerous sources used as evidence for the information presented, as well as suggestions for further investigation into the questions presented. This report has a very neutral stance towards the information presented. There is good information presented for varying arguments and the ultimate decision is left to the reader. This source would be a fair report to use in a work, especially if in an argumentative essay you need information for the view that opposes yours. However for someone looking for highly specific information this report will only be useful for an introduction into the questions being asked about the national education programs. Oxtoby, David W. 2012. The Place of Arts in Liberal Education. Liberal Education, v98 n2 p36-41 Spr 2012. Oxtoby uses a great deal of logic to explain his opinion on the place of arts in liberal education and he uses statistics to support his views. In his article, he states that diversity in the curriculum is a keystone to success in any liberal education program. He also claims that part of that diversity needs to include a program where students can express their creativity. Being able to express their creativity and the stimulation provided by arts programs lead to more successful students, both in academics, community involvement, and professional work environments. This article is a good source of simple and sound logic in support of arts programs being included in all liberal education. Oxtoby’s statements and presentation of the information is biased towards supports arts programs, but he always includes evidence to support his ideas. Also, while he does not approve of excluding arts in liberal education there is never any negativity in his statements, only more supporting evidence for his ideas. Some readers will find this article to be dry and uninteresting unless they already have some knowledge and opinions on the place of arts in education programs.

Jfk: Was His Assassination Inevitable? Essay -- essays research papers

A popular misconception is that President John F. Kennedy's assassination was an isolated event perpetrated by one man. This could not be farther from the truth. Instead, it was the result of a complex combination of domestic and foreign events. When President Kennedy was in office, he had to deal with many issues, ranging from business and finance to crime-fighting and war issues. Perhaps it is not as important to decide who it was that killed him, but why. President Kennedy's decisions and courses of action were not popular with everybody, and thus it is not surprising that his assassination was inevitable. The people who might have wanted John F. Kennedy dead can be classified into the following groups: Russians, Cubans, Mobsters (Organized Crime/Mafia), Special Agents (CIA), G-men (J. Edgar Hoover's FBI), Rednecks and Oilmen (Right-wing Extremists), and the MIC (Military Industrial Complex). Each group had its own motives for killing John F. Kennedy. Many of these groups that wanted JFK dead are very closely intertwined, so in order to understand each group, they will each be analyzed seperately.In order to better understand the relationship between JFK, the Cubans and Russians, several important events must be mentioned and discussed. Two of the most important foreign affairs in Kennedy's presidency were the Bay of Pigs and the Cuban Missile Crisis. During Eisenhower's administration, Cuba was torn apart by revolution. The Cuban dictator, Batista, was an extremely corrupt man. While he was enjoying a luxurious life, the people of Cuba were in poverty. Thus it was not surprising when a rebellion, led by a man named Fidel Castro, took place. Batista, knowing that the majority of Cuba wanted him out, chose to flea rather than be caught and face execution. Once Batista was out of the way, Cuba was Castro's for the taking.One of the first actions Castro took while in charge of Cuba was to close down all casinos. The people running them were either imprisoned or deported. Exploitation of Cuban workers by American was unacceptable to Castro, and he took immediate action against this. He believed American capitalists were taking advantage of the Cubans. Angered by this aggressive attitude toward American "interests", the United States government established a trade embargo, hoping the Cuban people would overthrow Castro and reinstate a more &... ... the veracity of these sources leaves something to be desired). However if this is true, the Mafia would definitely consider JFK and his brother going after them as a double-cross, and this would have been a more than strong enough motive for the them to kill Kennedy. It is important to note that the Mafia felt that no person was above them, that nobody is immune from their power. If the Mafia wanted Kennedy dead, and had a motive, is it that unlikely that they did it?The events that would have happened if Kennedy was not to be assassinated were extremely vital. Kennedy was going to remove a thousand soldiers from Vietnam by 1963, and was committed to withdraw all troops by 1965, when Lyndon B. Johnson took office, neither happened. He was going to smash the CIA into a thousand pieces, and replace J. Edgar Hoover as Director of the FBI, this didn't happen. He may have been going to drop Lyndon B. Johnson from the presidential ticket in 1964. Had he not been assassinated Johnson would have never become president. When Johnson took over, he signed NSAM 273, considered to be the opening of the Vietnam war. The commitment meant the MIC would continue to make money, and lots of it.

Managing to Achieve Results

Table of Contents Introduction2 Details3 1. Structure and culture of Ford Vietnam3 1. 1. Structure of Ford Vietnam3 1. 2. Culture of Ford Vietnam5 1. 3. Inter-relationships between the different processes and functions of the organization9 2. Mission, aims and objectives o Ford and the effect of these on the structure and culture of the organization10 3. Process maps, output evaluation, and quality gateway analysis12 4. Resources, tools and systems required to support the business process17 5. Quality audit system/ practice to manage and monitor quality to standards specified22 6.Quality culture embedding to ensure continuous monitoring and development of the process25 6. 1. Quality in employees25 6. 2. Quality in process26 7. Recommendation to improve quality and the function of Ford Vietnam27 7. 1. Problem27 7. 2. Reasons27 7. 3. Recommendations and evaluation29 Conclusion33 References34 Introduction At the present car industry in Vietnam is huge. Its expansion grows strongly due t o market demand and social development. Ford Vietnam is one of car enterprise which has entered in this market for over 15 years and gained quite a lot of success.For 15 years in Vietnam, despite of being competed by many rivals, Ford Vietnam still stands firm in the car market. Last year, with the new models, the sale volume of Ford reached approximately 8,000 cars. However, its market share in recent years has decreased by few amounts. Our group 19 had a chance to visit Ford factory and observed it with the purpose of understanding its culture, structure and process in order to make suggestions for how to improve quality and the function of Ford organization. Details 1. Structure and culture of Ford VietnamOrganizational structure and culture play a very important role in terms of creating the organizational success. Based on the company’s business and objectives, there are various organizational structures and cultures which can be applied to organizations. 1. 1. Structure of Ford Vietnam Theoretically, organizational structures can be defined as tall structure and flat structure; centralization and decentralization; functional structure, product structure, market structure, geographic structure and matrix structure; multifunctional teams and multidivisional structures.According to the span of control, there are two kinds of organizational structure: tall organization and flat organization. A flat organization is one which, in relation to its size, has a small number of hierarchical levels. This implies a wide span of control. A tall organization is one which, in relation to its size, has a large number of level management hierarchy. This implies a narrow span of control. According to the degree to which authority is delegated, there are two kinds of organizational structure: centralization and decentralization.Centralization is the concentration of authority for making most decisions at the top levels of organization. In contrast, decentralization i s the dispersion of authority to make decisions throughout all levels of the organization. Besides, the structure of an organization can be classified by geography, by function, and by product and brand. Additionally, there are some kinds of organization structure that are more complex: the matrix, multifunctional teams and multidivisional structures. The matrix is a structure in which people are grouped by function and by product team.A multifunctional team is a group of individuals brought together from more than one functional area of a business to work on a problem or process that requires the knowledge, training and capabilities across the areas to successfully complete the work. A multidivisional structure is an organizational structure in which each district product line, market or business unit is placed in its own self-contained unit or division and each division has within it several functional sub-divisions for production, marketing and so on.Ford Vietnam has established and developed its organization based on nine fields with nine managers including Technical Affair, Finance, Human Resource, Marketing, Sales, After Market Sales and Service, Public Affair, Deputy Manager, Quality manager. Under the authority of Technical Affair manager, there are two departments: Manufacturing and Supply Operation. The manager of manufacturing department is responsible for four divisions including Body shop, Paint shop, TCF (final assembly) and support function. There are three divisions in the supply operation department: Logistics, purchasing, and launching.In fact, the name of each field, each department and division is clearly based on their tasks. Therefore, the structure of Ford Vietnam has organized by functional structure. Furthermore, Ford Vietnam is considered as a large company in Vietnam with more than 500 employees. Mr. Michael Pease, the General Director of Ford Vietnam tried to emphasize in the authority and responsibility of individual managers, who enact the role expected of their position. In this company, everybody can make decisions based on their level of authority. Hence, Ford Vietnam follows the decentralized structure and the tall structure as well. . 2. Culture of Ford Vietnam Organizational culture is defined as â€Å"the informal set of value, norms, and beliefs that control the way people and groups in an organization interact with each other and with people outside the organization†. There are four types of culture: power culture, role culture, task culture, and person culture. Power culture is the culture in which the organization is controlled by key, central figures – often the owners of founders of the organization. Role culture is used in classical, rational organization or bureaucracy.In task culture, management is seen as completing a succession of projects or solving problems, often as part of a team. Person culture is a culture where the organization tends to serve the interest of the individ ual within it. Ford Vietnam was established in 1995. Since then, there were 15 years for Ford Vietnam to build up its culture which can be represented by its slogan, image, clothing, office decor, rules, policies, motivation, leadership style, belief and attitude, and so on. It is so surprising that you can see a lot of slogans in manufactory of Ford Vietnam.For example, to emphasize the value that Ford Vietnam wants to build up as well as motivate the workers in the plants, Ford VN uses the slogan â€Å" Ford moving with you, quality is job # 1†. Additionally, Ford VN realized that saving is an important with the development of its business. As a result, there are a number of slogans about saving in the plant, office, canteen, even in toilets such as â€Å"the higher saving energy, the higher salaries†, â€Å"one hour oven burning equals to 100 oxen†, â€Å"one hour air compressing equals to 100 pumpkins†. Ford VN understands that the majority of its wor kers were grown up in farms.Therefore, using the familiar things with the workers such as ox, pumpkin is to make the workers more understand the slogan and then m work more effectively. Addition to the slogans, the company publics the price list of the tools the workers using to make them understand the value of each tools they are using, the take care of those tools, saving and using effectively. [pic] Figure 1: Ford Vietnam Symbol is an element showing the Ford VN culture. It acts as shorthand way to keep people aligned as well as the way to indicate status within a culture.This includes clothing, office decor, and so on. In term of clothing, Ford VN designed uniforms for its employees based on the characteristics of the work the employees carrying out. For example, the staffs working in the office wear the blue shirt while the workers in the Paint shop wear a green-stripe suite which is quite convenient, and suitable with the condition in Paint shop. Meanwhile, the uniforms of wo rkers in Body shop and Final assembly are different from the office staffs and Paint shop workers but quite similar to each other.These uniform are not only for identifying the employees in different fields of work, but also for showing the spirit that Ford VN wants to build up for its employees. From that, they are proud to be the employees of Ford VN and then have behaviors that are appropriate for their status and position. In term of office decor, the manufactory looks quite friendly with the environment. There are a lot of green grass between blocks with beautiful flowers and trees which are taken carefully.Besides, to support the rules and policies about the safety in the manufactory, there are drawings to distinguish the paths for walking and paths for goods carriers. It looks like an in-zooming traffic system in the manufactory. In addition to policies about the production, safety and saving in the notice-board, there are a lot of signboard in the plant. For example, there a re signboard about the areas for smoking and no smoking, areas for using cell phone. Moreover, there are a lot of pictures, certificates, cups divided into two groups.One group is about the Ford Company in history, introducing the presidents of Ford, the T-model, and achievements. The other group is about the achievements of Ford VN. In the office, there is no separate room for each department. The departments are all in a huge hall and separated by the sectors. That is quite helpful for the employees among departments to communicate with each other easily. In term of motivation, the company has done a lot of activities to motivate the employees. Firstly, when becoming the employees of Ford VN, they have opportunities to take part in training courses sponsored by Ford.Furthermore, if the workers want to exchange the field in job in the plant, they can register and will be provided a six month training to improve their skill so that suitable with the position they want to change. Mor eover, they can be exchanged to other manufactory of Ford in the world wide. It is the good way for the employees to develop themselves and be globalized. Suggestion plan is an activity motivating the employees have new ideas to improve the quality of production which is updated every first day of a week. If the new ideas are evaluated as the good ideas, the ones who have those ideas will be given a bonus.If those ideas can be applied in production, those will be rewarded. Besides, there is a closing ceremony to acknowledge the best idea every year. Additionally, the best employee will be recognized and rewarded. The bonus will be given based on that situation of the company. Besides, the company also organizes a consulting sales competitive festival in the whole Vietnam. In addition to activities related to the production and operation, the company also organizes competitions on chess, billiards, table-tennis, tug of war, and so on. It helps the employees entertain after tired work ing ours. Moreover, there is a family day in which all the member in the family of employees can come to visit the manufactory and join the party with others. Besides, there are a lot of propagandas from Ford Vietnam so that the employees enhance their sense to take care of themselves. From example, the company propagandized about the way to prevent from chicken blue H1N1 when that disease appeared. Additionally, HIV-AIDS is a century disease that the whole society is taking care, so is Ford VN. There are a lot of pictures and slogan in the manufactory propagandizing about it.Besides, there is a automatic machine selling condom in the Man toilet with very low price (VND 1000). The company is doing the job showing the right way for their employees to prevent and protect themselves from that disease. In term of leadership, Michael Pease, the General Director of Ford VN is apprised to follow the democratic leadership style. He is commented that he is an open-hearted, friendly, funny, c ondescending, reliable, and stable man, especially in the business. Within more than two years from the first day he came to Ford VN, he succeeded in building trust, faith with the employees.In Ford VN, every employee can take part in the decision making process and made decision based on the level of their authority. With the important issue, normally the one makes the final decisions is still the general director. In term of social responsibility, Ford VN always considers that activities contribute for the society is one part of responsibility of the company. Ford VN has carried out many programs in driving safety, environment protection, and prevention in Vietnamese traditions, and other charity activities.For example, Road safety education for both children and adults, driving skills for life which guide the driver how to drive safety. Besides, in 5 years ago, Ford VN sponsored a lot of cars for American war veterans with about USD$ 150,000. Additionally, Ford Grant sponsors for the environment protection and prevention in cultural traditions with about USD$ 40,000. In conclusion, by the way Mr. Pease decentralize the power of the authority in the company, his individual managers can understand clearly their works and responsibilities, so that they can take their own decision in their field of business.Besides, individuals in the company tend to learn an expertise without experiencing risk. Additionally, employees are rewarded for their expertise and their contribution to the company rather than simply for their position in the hierarchy or their length of service. Furthermore, he also wants to build trust, respect and commitment, and work best when wanting to receive input. Theoretically, it is called role structure. Moreover, the employees in Ford VN work with team based. There is no dominant or clear leader. The performance is judged by the results.The most important thing is how to get the job done. Theoretically, Ford VN also follows the task culture. In conclusion, the culture of Ford VN is combined between role culture and task culture. 1. 3. Inter-relationships between the different processes and functions of the organization Among the departments of Ford VN, there are two kinds of close relationships that will be mention and evaluate below. The first kind the writers want to mention is the relationship where the output of this department becomes the input of other departments.This kind of relationship make the departments inside Ford VN become the internal customers of each others, and ensure that the process inside the company will be fluent and qualified. In reality, the output of each department in Ford VN is created based on the orders of other departments. For example, the output of Marketing department is the fact that customers come to the company, and this fact becomes the input of the sales department. The output of the sales department: cars sold to customers becomes the input of the Aftermarket sales & service dep artment.In this kind of relationship, the departments of Ford VN become customers of each other and they have to try their best to satisfy their internal customers and to keep their products qualified with ISO 9001. In the structure of Ford VN, there is a department which supervises the output of the others: the quality manager department. This department represents for the customers. As a result, their comments and ideas are very important to the other departments. The second relationship is the supporting relationship among the departments. All the departments have a main aim: the development and profit of Ford VN.Therefore, they team up to create the power of Ford VN. Every part of the process has the contribution of the whole company. For example, in a marketing campaign, from the preparation to the implementation, there are contributions of the public affair department, marketing department, sales department, and after sales and service department. First the marketing departmen t will research the market to find out the demand, the needs and wants of the customers, and then they design a proposal which call for the contributions of the other departments.The ideas come to make the proposal more applicable. After that, the proposal will be tested by the quality manager department, whose voice represents for the voice of the customers. After that, the proposal will be brought to trial after the agreement with the finance department, then moving to implementation process, and this process depends on the efforts of the sales department and the service and after sales department. To ensure that a proposal running right as it was designed, the whole company has to participate and support each other. 2.Mission, aims and objectives o Ford and the effect of these on the structure and culture of the organization ? Mission To talk theoretically, a mission describes the organization’s basic function in society, in terms of the products and services it produces f or its clients (BPP 2004). A mission can also be an answer for the question: â€Å"why does the company exist? † Bases on this definition and to link up with Ford Company, our group considered that the firm’s mission is â€Å"To build up a safety, creative and comfortable working environment for everybody. † ? AimsAims or goals give a sense o direction for the activities of an organization and are sufficient for the satisfaction of the organization’s mission (BPP 2004). There are some important functions to make a statement as an aim. Firstly, aims provide a standard of performance. Second, Aim can be considered as a guideline which provides the basis for planning and management control of the firm’s activities. Next, aims influence the structure of the organization and determine the nature of the technology employed. Last, aims are the basis objectives and policies of the organization.In terms of understanding exactly what the aims are, Ford has s ome main and important ones. Ford Vietnam wants to focus on satisfying the needs of the customers and improving the quality of its cars. Furthermore, the company will expand the scale of the firm in Vietnam by developing more retailers and customer services around our country. Not only this, Ford Vietnam wants to improve the organization’s market share because Ford had lost too much share to other competitors. ? Objectives Objectives are very necessary for a company.We can understand objectives as the goals of the firm but more particular. An objective often includes five elements, Specific, Measurable, Achievable, Result-orientated, Time-bounded. In case of Ford Vietnam, it has some objectives for the year 2010. First, Ford will take a new model of its car, named Fiesta to Vietnamese market in the second quarter of 2010. This model got a big success in Europe market and was voted as one of 10 cars of the year 2010. Therefore, Ford Vietnam believes that it can get the same re sult in Vietnam market as well.Moreover, Ford wants to open new retailer, customer service centre, raise the number of dealer to 23 at the end of two first quarter of the year. Through it, the firm will raise people’s awareness and maintain the stand in customer’s mind. Lately, one of many important purposes in this year is to raise the share in Vietnam market from only 11% to 25% at the end of this year. ? Effect of mission, aims, objectives to the structure and culture of Ford Vietnam Aims and objectives are the first factor in terms of creating the firm’s structure and help facilitate systems of communication between different parts of the organization.To achieve aims and objectives, Ford creates the One Ford structure; include One team, One plan and One goal. It helps Ford’s agents all over the world to be identical to Ford Company. As this result, it will be easier to control the structure and make a general plan for the organization. [pic] Figure 2: One Ford model The most important mission of Ford is to create an equal and comfortable working environment for all employees of the company, so it influences so much to the organization’s culture. 3. Process maps, output evaluation, and quality gateway analysisBody shop Paint shop and accessories There are quality gateways in the process maps that the writers want to mention. The first quality gateway is placed right after the completion of the frame of the car, with doors and engines. In this gateway, the workers take a completed frame randomly and take it to a room where they use machines and modern technology to check whether the frame achieved the size and quality that they want or not. If the frame has no issue, it will be certified to be the completed frame and be moved to the paint shop.If it has issues, the worker will check the whole lines to see whether those issues happens in all the other products or not, and they will fix it. The second gateway is placed after the frames are painted. Here, the worker will check whether the surface of the painted frames achieved the quality. If not, the frame will be re-clean and repaint. If the frames are qualified, they are considered completely painted. They will be moved to the area where bumpers, accessories and tires are installed.The last quality gateway that a car must pass to be certified is a combo of tests such as water proof test, speed test, acceleration test, etc†¦ If the car fails any of these tests, it will be moved to the fixing area and be re-testing till it passes all of these tests. After that, the car is considered completed, qualified with ISO 9001, ISO 14001 and QS 9000, and ready to be sold in the market. The cars of Ford are the products of a strict process. The quality of the Ford cars have been proved and accepted all over the world. However, in Vietnam, Ford is not so favored as Toyota, Kia, and Hyundai.The main reasons are the design of Ford cars and the fact that Ford car s consume more fuel than other brands. The design of Ford cars, according to some professional ideas, looks muscular than other brands. Another problem is the fuel consumption of Ford car. Because Ford cars have the higher engine capacity, they consume more fuel than almost the cars of other brands in the same segmentation. However, in the recent years, Ford has tried a lot to improve these problems and we now can see more Ford cars on the road. 4. Resources, tools and systems required to support the business processFord’s success totally depends on such supporting elements as resources, tools and systems. Acknowledgement of those supports will determine the human recruitments, managements, therefore helps to evaluate the sources of cost and sales of Ford. ? Resources required supporting Ford’s process In a business process, identification of its resources is very important because from identifying resources, we can acknowledge what we have and therefore are able to bu ild up an appropriate strategy, in order to support the business process. The resources can be divided into these groups: ?Financial Resources A financial plan consists of sets of financial statements that forecast the resource implications of making business decisions. It is important because the financial plan will need to take into account sources of finance, costs of finance, and costs of developing the project, as well as the revenues and likely profits to justify the expansion programme. Financial plans are typically made out for a given time period, e. g. one, three or five years. Without a financial planning, Ford will not be able to know which target to aim and do not know how much to spend.It will avoid unnecessary debts and be more effective in the construction, use and protection of its wealth through the years. An audit of financial resources would include assessment of the following factors: |Existing finance funds |- Cash balances | |   |- Bank overdraft | |   |- Bank and other loans | |   |- Shareholders' capital | |   |- Working capital (e. g. tocks, debtors) already invested in the business | |   |- Creditors (suppliers, government) | |Ability to raise new |- Strength and reputation of the management team and the overall Ford | |funds | | |   |- Strength of relationships with existing investors and lenders | |   |- Attractiveness of the market in which the business operates (i. e. s it a market that is attracting investment | | |generally? ) | |   |- Listing on a quoted Stock Exchange? If not, is this a realistic possibility? | ? Human Resources The importance of human resources within an organization is becoming increasingly understood in today's rapidly changing and uncertain business environment. In order to assist employees in helping Ford to reach its strategic business goals, effective human resource managers often gather job related information in a job analysis and job description, which is vital to creating or re-d esigning jobs which provide employees with a high level of job satisfaction.The basic human resource activity can help Ford to achieve strategic goals more efficiently and effectively by avoiding both duplication and overlapping of work. An audit of human resources would include assessment of the following factors: |Existing staffing |- Numbers of staff by function, location, grade, experience, qualification, remuneration | |resources | | |   |- Existing rate of staff loss | |   |- Overall standard of training and specific training standards in key oles | |   |- Assessment of key such as morale, business culture | |Changes required to |- What changes to the organization of Ford are included in the strategy (e. g. change of location, new locations, | |resources |and new products)? | |   |- What incremental human resources are required? | |   |- How should they be sourced? | ? Physical Resources The category of physical resources covers wide range of operational resources concerned with the physical capability to deliver a strategy.These include: |Production facilities |- Location of existing production facilities; capacity; investment and maintenance requirements | | |- Current production processes – quality; method & organisation | | |- Extent to which production requirements of the strategy can be delivered by existing facilities | |Marketing facilities |- Marketing management process | | |- Distribution channels | |Information technology |- IT systems | | |- Integration with customers and suppliers | ? Intangible Resources It is easy to ignore the intangible resources of a business when assessing how to deliver a strategy – but they can be crucial. Intangibles include: |Goodwill |- The difference between the value of the tangible assets of the business and the actual value of the business | | |(what someone would be prepared to pay for it) | |Reputation |- Does the business have a track record of delivering on its strategic object ives?If so, this could help gather | | |the necessary support from employees and suppliers | |Brands |- Strong brands are often the key factor in whether a growth strategy is a success or failure | |Intellectual Property |- Key commercial rights protected by patents and trademarks may be an important factor in the strategy. | ? Tools required supporting Ford’s process Policy is a mandate and directive from the top of the organization. Its purpose is to influence behavior. From it, management provides the overarching principles under which the business operates. It should not vary in its message or enforcement model. Procedures are process specific and detail the steps taken to achieve an objective. Procedures include operations manual, user manual, and all manner of process documentation. Policies are usually seen as the rules, or laws, of an organization, whereas the procedures are the processes used to enact the policies.However, many companies see policies and procedures a s belonging to the Legal/Compliance department, and create another set of processes — usually referred to as an â€Å"operational guide† — that are created and maintained by the operational area that executes the actual processes. If it is put into BPM (Business Process Management), then some of these operational procedures may be further documented in the process. Besides, there is the responsibility issue that is referred to above lead to the question who is responsible for each of these essential bits of corporate documentation. If process maps are created within a BPMS, do they become part of the business process documentation, replace part of it, or stay as a separate â€Å"implementation view† of the processes?There are several cases where the process maps in a BPMS bear little resemblance to what the business perceives as its processes, either due to limitations in the BPMS environment or to the business having an incomplete view of the process. Th ird is the whole technology issue: how is all of this information captured, published and synchronized? There are tools such as Rules Arts and Rule Burst that help to capture policies as high-level non-executable rules — an approach that makes more sense than just trying to document them free-form in a word processor while praying for consistency. Some of this systems are also business rules engines, that is, they execute the rules and can be called from other applications; some are just platforms for non-technical users to document policies, detect gaps and exceptions, and help to ensure compliance. Processes based on rules.Those organizations documenting their policies in a word processor are likely also documenting their procedures in the same way — in fact, possibly in the same document — using descriptive text and a few diagrams. At some level of detail, someone starts drawing process maps, although these are usually as illustrations to the descriptive text rather than a replacement for it. Policies are guidelines and best practices which are enforced by an organization to achieve a desired outcome consistently to the benefit of an organization. There are two distinct types of policies – technical policies and business policies. Changes in technical policies may or may not impact the business processes.Changes in business policy will certainly affect business processes since business policies are nothing but externalization and manifestation of business rules using XML and BPEL. Service orientation provides the capability to alter the business processes dynamically and instantaneously as per the changing business needs by applying the policy changes unlike in the traditional IT + Business environments, where a simple policy change can take several months to implement. ? System required supporting business process A structured, measured set of activities designed to produce a specific output for a particular customer or market. It implies a strong emphasis on how work is done within Ford, in contrast to a product focus’s emphasis on.A process is thus a specific ordering of work activities across time and space, with a beginning and an end, and clearly defined inputs and outputs: a structure for action. †¦ Taking a process approach implies adopting the customer’s point of view. A typical characteristic of a successful process-based organisation is the absence of secondary activities in the primary value flow that is created in the customer oriented primary processes. The characteristic of processes indicates that processes are embedded in some form of organisational structure. Also, a process can be cross-functional, i. e. it ranges over several business functions. A structure system required for supporting a business process identifies: ? The activities and tasks within a business process. ? The actions (i. e. steps) performed in each task, the mode in which each action will be performed , and the time that will be required to execute the task. ? The inputs/materials required by a task. ? The outputs/products produced by a task. ? The internal and external customers and suppliers of a task. ? The organisational units that will be responsible for performing the task and the geographical locations where the task will be performed. ? The sequence in which the tasks will be performed. ? The data required by a business process and the quality and timeliness requirements of the data. ? The process measurement capabilities designed into the new business processes. 5.Quality audit system/ practice to manage and monitor quality to standards specified By adapting some models which based on controlling quality in manufacturing and operated process, Ford Vietnam is the only one Motor company in Vietnam that was granted three quality certifications by International Organization for Standardization, that are ISO 9001, ISO 14001 and QS 9000. In specific certification about quality was set, Ford Vietnam was passed the test and standard quality certification ISO/TS 16949 by International Automotive Task Force (IATF). ISO 9001: when receiving this kind of certification, that means Ford Vietnam was the company that achieves all the requirements about quality regulation.There are some kinds of quality objectives was required, they are quality of broad of directors and quality of all departments of company to meet the customer demands. ISO 14001: is the standard of environmental management requirements given its management of environment needs for organizations. The purpose of ISO 14001 is to help organization protecting its environment. By receiving this standard, Ford Vietnam expresses that they built the environmental management system and set the environmental objectives and had the system to control what they had set. QS 9000: The QS-9000 Quality System requirements are divided into three sections. Section 1: Common requirements, includes the exact text of IS O 9001 with the addition of automotive / heavy trucking requirements.Section 2: Additional Requirements, includes requirements beyond the scope of ISO 9001, common to all three manufacturers. Section 3: Customer Specific Sections contains requirements unique to either Ford, General Motors, or Chrysler. ISO/TS 16949: is the quality system requirement for Ford Motor Company suppliers (production and service parts and materials). It includes innovate and improve quality of products cause of changing requirements all the time. Receiving these standard certifications that means Ford was accepted by customer cause of quality. As the result, Ford needs to apply a quality audit system to keep going these standards. In recent time, by always innovate the quality of product and management, ith slogan â€Å"Quality is Job number one†, Ford is using TQM (Total Quality Management) system to manage and monitor the standards specified. Based on the Managing activities to Achieve Result BBP course book, TQM was defined that â€Å"as the management approach of an organization centered on quality, based on the participation of all its members and aiming at long-term success. This is achieved through customer satisfaction and benefits to all members of the organization and to society†. TQM requires the integration of all functions of organization (marketing, finance, production†¦). As a tool support to meet objective of TQM that â€Å"Do the right thing, right the first time, every time†, Six Sigma was concerned within Ford Company.Mike Stock, a Ford Master Black Belt said â€Å"Consumer Driven 6-Sigma allowed us to look at the interactions between all of the components to find the true root cause; the data it produced allowed us to identify all of the key contributors, and how much each truly impacted the overall issue† First of all, â€Å"for each department of Ford Vietnam like Marketing, Finance, Human resource must achieve target 6-Sigmaâ⠂¬  _ say Mr Vuong. That explains the first rules of 6-sigma that everyone must be involved. According to Mr Vuong, every management levels and team of staffs have a Scorecard that set objectives about safety, quality, and delivery have to achieve. Each staffs of team in company need to have their own objectives based on the top-management objectives and have monthly review.In 6-Sigma, there are two pieces Project in Ford, they are Green Belt and Black belt teams. Black Belts typically use tools such as process mapping, cause-and-effect diagrams, failure mode and effects analysis, design of experiments, and mistake proofing in their daily work. Black belt team is gathering of the ones who have experiences, skills. Green belt team learns to help Black Belts do projects faster. Green Belt training allows the people who are affected by the Six Sigma projects to be able to continue to monitor and control the improvement and to do their jobs better. To Ford, 6- sigma is the channel to c onduct training in manufacturing for SPC (Statistical Process Control).As the Process map was discussed in part above, at the end of each period of process, there are the testing step from input to output, the staff in testing step will check whether having mistakes or not. For example, in body shop, after frame of car was assembled, there have the 3D measure checking machine to check whether the standard parameter meets the requirements or not. Moreover, any issue appears in assembling process, the employee will warn to manager of this part and he will solve the issues. Furthermore, the feedback of customer voice will be concerned and solved. In conclude, the quality audit system was used by Ford is TQM with the improvement method is Six-sigma. The quality of human and products of Ford was improved and developed. 6. Quality culture embedding to ensure continuous monitoring and development of the processAutomobile industry requires strictly safety condition, because it relates to sa fe of consumers. Before reaching to consumers, they are tested many times carefully. Thus, if the company focuses mainly on quantity, ignore quality, defects may occur that affects to customer satisfaction. In addition, the company might encounter with compensation for their defects that affect directly to revenue of the company. Therefore, in order to avoid errors that results in costing money, and risk of losing customers, quality-focus should be carried out and be the culture of the company. It means that quality should be concerned by all employees and continuous improving it.Quality is considered as the most concerned factor of Ford with slogan: â€Å"Quality is job number one. † Quality is not only carried out in steps of process but also in employees. 6. 1. Quality in employees Beginning with employees of Ford organization in Vietnam, located in Hai Duong, most of them are qualified and skilled employees. Bachelor degree for staff with English skills, experiences, inte rview, team work, and so on. Workers at least intermediate degree to satisfy working requirements, i. e. English skills, technical abilities, team work, and interview. After that they have training course to accustom to the work. Salary for Ford employees are competitive compare to other companies.They are also received bonus depends on the company situation. The best employee will be awarded for the one who work best each month. It proves that the company selects and trains employees carefully to maintain and attract quality employees. Through our visiting to Ford, Ford employees are friendly; show us their operation dedicatedly, answer all questions responsibly that makes advantages for us to do assignment well. They also work really discipline. Workers follow safety labor strictly. In addition, in this factory, clinic is quite clean and equipped; first aid process is displayed everywhere, there are at least two nurses in the clinic in case there is any accident.Thus, the most ser ious accident in this factory is lost one part of a finger. 6. 2. Quality in process Qualified employees help manufacturing process in factory go well. As we mentioned in some parts above, input and output are tested carefully in each period, and in general. In addition, Ford care about feedbacks as well as complaints of customers. Ford products must satisfy Ford standards in particularly, achieve ISO, requirements of car industry, i. e. ISO 9001, QS 9000, ISO 14001, TS 16949. If there are more orders than usual, Ford still focuses on quality, careful in each step of process. Although it takes time and lengthen delivered time, it brings guaranteed for consumers.Furthermore, Ford builds quality culture based on two factors of Six Sigma system, i. e. Green Belts and Black Belts. Green Belts support for Black Belts to carry out projects more effective. Employees take one week training program to understand Six Sigma system as well as Black Belts basically. There are three classes in Gr een Belts training which depends on fields that employee trained, i. e. technical, manufacturing, and transactional. Apart from these, one of the responsibilities of Green Belts is to ensure the quality improvement, continuous monitoring, and control it which can avoid losing control management. In terms of Black Belts which used some methods, i. e. xperiments, mistake proofing, process map, cause and effect diagrams, failure mode and effect analysis in their daily work to avoid errors that make work better. Ford has applied Black Belts for two years and DMAIC cycle model, which stands for Define, Measure, Analyze, Improve, Control for current operations, will be organized for one month to train employees. To sum it up, Ford is now carrying out to maintain as well as improve quality to make it become culture of the organization. However, building quality culture to ensure monitor and development of process is take time and cost. 7. Recommendation to improve quality and the function of Ford Vietnam 7. 1. Problem Ford VN is evaluated as one of the companies which have the best working environment.In fact, with half a day visiting in the manufactory of Ford VN, everything seems to be very good. The employees are equipped with many modern working tools. Besides, the manufactory is clean and quite friendly with the environment. In addition, all the employees follow the roles, policies and procedures of the factory. Moreover, there are a lot of activities to motivate the employees. However, our group realized that the atmosphere in the manufactory is so serene that there is very little communication among employees. Of course, when they are in the working hours, they focus on the works that they have to get done. However, it is not better in the break time.In the lunch, the employees just stand in a queue to wait for taking their meals. After that, they sit down, eat, give back the dishes, and then go back their places. There is no hurry, fun, sense in their face. E verything happening likes a film in slow motion and repeats every day. 7. 2. Reasons There are two main reasons for that problem such as the characteristic of the job and the not high pressure in work. ? The characteristic of the job The main characteristic of the job is the specialization in production. It means that each employee is a specialist in a specific job, so that they will repeat the acts in the assembly line day by day. As a result, it will make the employees feel boring.In fact, the first using assembly line with Model T in 1908 by Henry Ford created the success and strong brand of Ford Motor Company. Henry Ford did not invent the automobile or the assembly line. He did, however, change the world by using an assembly line technique to produce cars which could be afforded by everyone. By improving the assembly line so that the Model T could be produced ever more inexpensively, Ford placed the power of the internal combustion engine within reach of the average citizen. He transformed the automobile itself from a luxury to a necessity. From 1909 to 1029, the Ford Motor Company built more than 15 million Model T[1]. Without a doubt, Henry Ford transformed the economic and social fabric of the 20th century.However, this masterpiece of the 20th century is now becoming a headache problem of the 21st century. In fact, the company makes many chances for the worker to exchange their job in the assembly line with six months training. Nevertheless, this seems to be not effective in improving the atmosphere in the manufactory. ? The not high pressure in work The work with not high pressure or even quite love pressure is a peaceful work. It might sound good. However, stability and peace are not a good element to motivate the employees. It may cause boredom for the employees, and then may cause the reason for their leaving. The main reason why the pressure in work is low is the very low demand consuming products of Ford VN.The productivity of the manufactory is quite low only reached about 10%. Although, the sales volume of Ford in 2009 is grow up comparing with the sales volume of Ford the year before, it is quite low comparing with the biggest competitor, Toyota and the development of Car market in Vietnam. The first reason is the product itself. The design of products of Ford is not outstanding in comparison with products of other motor company such as Toyota, Honda, GM Daewoo, and so on. Meanwhile, the main customer buying car is the one who have very how income and care about the fashion trend so much. Moreover, the engine of products of Ford is petro consuming and quite cumbersome.It is a very big advantage of products of Ford in the period of financial crisis. Besides, the marketing activities of Ford VN are quite quiet. As a result, the image of Ford VN is dimmer and dimmer. Many people don’t know about the different product line of Ford VN. If this problem continues to happen. This will make the decreasing in market share. As a result the profit of the company is also going down, then the profit is decreasing, and then the bonus is also decreasing. This will lead to a result of the leaving of their employees. 7. 3. Recommendations and evaluation Due to reasons mentioned at the previous part, there is a need of changing in the Ford VN.In general, Ford VN should change in two issues: increasing the market share and motivation. The main job of increasing the market share is to create the demand for the Vietnamese customers. Based on the reasons of the problem, carrying out market researches, developing marketing activities, and changing in the product itself should be done to increase the market share. Although it may cost a lot in short-term, the company can obtain benefits in the long-term. The company does not have to apply all methods presented below at the same time, they can be applied depends on the situation of the company and the Vietnamese car market in specific period. ? Market researches Mark et research includes four methods, i. e. urvey, interview, observation, focus group. Depends on the situation of the company, Vietnamese market, appropriated methods can be applied. The company should carry out two kinds of market research. Firstly, the company should do a research inside the company. It means that the company should understand clearly about the strengths, weaknesses, opportunities as well as the threats of the company. It is important for the company to find out the disadvantage competitive to make it better and the advantage competitive to develop. The company should also find out about the distribution system to support them. Secondly, Ford VN should do research market about car market in Vietnam.It is important for the company to understand clearly about the potential market size, and trends of the car consumers. With the development of technology, the trends of the customers are changing so much days by days. They also care about the reputation of the brands, t he fashion trends, petrol-consume and so on. Therefore, by doing the market research regularly, Ford can catch up the new trends of the market in common. Additionally, the company also can set up the price so as suitable with the Vietnamese living standard. Besides, the company may update information about the competitors in Vietnamese market. The best way to be the leader in the car market is to itself create its trends that attract the customers.However, the result of market research may not really precise; thus, the company should not rely totally on those results. ? Marketing activities Although Ford is a well-known brand, and familiar to Vietnamese customers, rarely do Ford products circulates in Hanoi streets. Through our observation, one of the reasons is rate of advertising on television, public places is rather low. In addition, car is luxury goods, not everyone can afford it, thus customers tend to consider carefully before making decision based on price, infrastructure, c limate, petrol-consume, and so on. Therefore, marketing and sales is very important to increase market shares in Vietnam.It is common knowledge that there are six lines of Ford cars in Vietnam, i. e. New Focus, Mondeo, Escape, Everest, Ranger, and Transit. Each of them has their own functions and features that appropriate with Vietnamese geography. Vietnam is divided into three areas, i. e. the North, the Middle, and the South with different geography. Geography in the North is flatter than the Middle and the South. Thus, Escape, Everest, and Ranger are likely to be suitable for the Middle and the South. New Focus and Mondeo are appropriated to the North, and some parts of the South where has flat terrain. Therefore, Ford should carry out promotional activities that suitable for each place based on Vietnamese geography.There are a range of promotional activities, i. e. advertising, sale promotion, public relations, direct marketing, and personal selling, and so on. On the other hand , cost for promotion is very high. Therefore, promotional activities should be applied effectively and creatively. Advertising It is important to regain attention of Vietnamese customers by advertising to prove that Ford is new trend and people will be fashionable when drive it. Besides, Ford should increase rate of advertisement on television, magazines, cinemas, placards, posters in public places. Ford can advertise in golden hours, from 7p. m to 10p. m to catch attention of customers.Advertisement should be in long-term. Feature of cars should be emphasized to remind customers that they select the most appropriate car. Advertising should be assigned to experience as well as creative advertising company. Public relation Besides advertising, public relation is very important. In this method, some celebrities should be invited to use and promote Ford cars to show that it is fashionable when driving Ford every day. Furthermore, in order to build up a good cooperate image, good relati onship with customers, some activities should be carried out: †¢ Sponsoring for events, e. g. V-League championship, concerts, sport events, and so on.Especially, there is ceremony of 1000 year of Thang Long – Hanoi, Ford can take part to sponsor this activity. †¢ Awarding scholarship for poor children or encourage pupils, students who have excellent result. †¢ Participating in charities programs, or celebrates the days about environment. Sales promotion: Ford can discount for sales promotion, or reduce tax, free-register, or give gift for customers. Ford should concern about old customers, e. g. discount guaranteed. Direct marketing Among six lines of products, Transit is likely to be used in enterprises. Therefore, besides those activities above, direct marketing should be applied. With business buyers, there always have a group of people response o select product for their business. Ford should use face-to-face marketing method at the first stage by offer so me experienced employees with communicative ability, flexible, professional to come to these firms to introduce. With those activities are presented above, although the cost is high and can make loss for Ford in short-term, the company can achieve the good result in long-term. Along with that, with activities Ford plan to contribute to community, it is proved that Ford is an ethic company, has responsibilities for Vietnamese and to be favored by Vietnamese citizens. ? Changing in the product itself This changing in the product mostly depends on the market research.Furthermore, the most difficult thing of Ford VN is that the main job of the company is to assemble the car based on the design of Mother Company in the United State of America. Every spare parts and engine are imported from foreign countries. However, the company can propose the changing to the suppliers so that the products of Ford are more suitable with the demand and trends and the car market in Vietnam. Nevertheless, changing in the product applied for Vietnam must ask for permission from the Mother Company as well as shareholders. Thus, it may take time whether the suggestion is passed or not. In addition, the suggestion applied for Vietnam should be similar to other countries.Ford cannot manufacture a new design only for Vietnam because it cost too much and it does not guarantee that whether the company can cover the loss or not. In term of motivation, the company has quite done a good job in creating the good working environment for its employees. However, there are some changes the company should do to manage and motivate employees more effectively. Firstly, the company should have a little bit change in conditions of taking the training courses sponsored by Ford VN. There is a problem that, some employees of Ford taking the Master course at the faculty of international education at NEU have serious attitude in studying because there is no rules or condition between the employees and Ford VN . Then, they were absent a lot.As a result, the training courses sponsored by Ford VN that those employees took were not effective. Besides, there is a problem that, after taking the training courses sponsored by Ford VN, some employees left Ford and went to other company, the competitors of Ford, for example. Therefore, instead of no condition of taking the training courses, the company should have some conditions when support the employees taking the training courses to hold its employees. Additionally, the company should build up an entertainment room for the employees. From that, it increases the communication among employees, and then creates enthusiasm for the employees.Moreover, the company should build a hostel building for the employees whose houses are far from the manufactory. Furthermore, the company should also have a psychological consulting room. In that room, the employees can share all their worries, opinion, and so on as well as receive advice from the profession. It is the good way to reduce stress for employees and have better results in working. Conclusion After observing, analysing and evaluating Ford’s organisation, we, group 19 has drawn to the conclusion as well as some recommendations for Fords to change for improvement of quality and its function. 15 years has gone by and Ford’s market share has decreased while the sale volume is increasing rapidly each years.It means that Ford is not the trend-setter but trend-follower. Ford’s line seems to be in the position of wait, which is not appropriate in this competed market when lots of car enterprises took part in the market such as Mercedes-Benz, Toyota, BMW, Daewoo, Hyundai, etc. As for the middle class car, Ford was unable to compete with Hyundai or Daewoo whose prices are suitable for most of Vietnamese people. Besides, luxury car of Ford has no chance to compete with Mercedes-Benz, Camry of Toyota or Audi of BMW, etc. On the other hands, Ford’s cars have a disadvantage that lead to the slow sale volume is petrol-consuming whether others Cars Company has considered of this problem long time ago.Therefore we have analysed and evaluated Ford’s situations and drawn some recommendations for it to improve quality as well as its function. However, this recommendation is still in theory, it depends on market’s variety and requires sensibility and sensitivity of Ford’s managers, in order to act suitably with the change of market. References †¢ CBS News (2010 February 4), Toyota Admits Prius Brake Problem [Online], Available from: http://www. cbsnews. com/stories/2010/02/04/business/main6172360. shtml [Assessed April 24, 2010] †¢ History of Model T [Online], Available from: http://www. modelt. ca/background. html [Assessed April 24, 2010] †¢ Howard Smith and Peter Fingar (2003). Business Process Management.The Third Wave, MK Press [Assessed April 22, 2010] †¢ Linh Anh (2010 February 15), Michael Pease â €“ The General Director of Ford VN: Vietnam attracts me [Online], Available from: http://dddn. com. vn/20100204104043406cat100/michael-pease-tong-giam-doc-ford-vn-viet-nam-cuon-hut-toi. htm [Assessed April 23, 2010] †¢ One Ford mission [Online], Available from: http://www. ford. com/about-ford/company-information/one-ford [Assessed April 23, 2010] †¢ Pete Pander and Larry Holpp (2002), What is Six Sigma? McGraw-Hill, New York †¢ Pham Huyen (2010 March 16), Ford Vietnam may also have accelerator problems [Online], Available from: http://en. www. info. n/transport/214-autos/2634-ford-vietnam-may-also-have-accelerator-problems [Assessed April 20, 2010] †¢ Quynh Trang (2009 November 23), New expectation of Ford Vietnam [Online], Available from: http://www6. vnmedia. vn/newsdetail. asp? NewsId=180590&CatId=305 [Assessed April 24, 2010] †¢ Resources of a Business (2009). Resources required supporting business process. [Online] Available at: http://tutor2u. net /default. asp [Assessed April 22, 2010] †¢ Scott M. Paton (n. d. ), Consumer-driver Six Sigma saves Ford $300 million [Online], Available from: http://www. qualitydigest. com/sept01/html/ford. html [Assessed April 21, 2010] †¢ Six Sigma Black Belt and Six Sigma Green Belt [Online], Available from: http://www. sixsigmaonline. org/six-sigma-training-certification-information/articles/six-sigma-black-belt-and-six-sigma-green-belt. tml [Assessed April 21, 2010] †¢ Thomas Pyzdek (2003), 101 things every six sigma black belt should know [Online], Available from: http://www. sixsigmatraining. org/101 [Assessed April 23, 2010] †¢ VON HALLE, Barbara & GOLDBERG, Larry (2006 October 9). The Business Rule Revolution. [Assessed April 22, 2010] ———————– [1] History of Model T, Available from: http://www. modelt. ca/background. html ———————– General Director Quality M anager Deputy Manager Public Affair After market sales & service Sales Marketing Technical Affair Human resource Finance Supply Operation Launching Purchasing Logistics Manufacturing Body shopPaint shop TCF Support function Materials (Body parts, paints, engines, etc. ) Yes No No No Yes Stored in the ground Completed cars Fix Is the car water-proof? Water-resistance test Are the functions of the car qualified? Functional Tests Yes Yes Yes Yes Is the frame of the car installed right? No Yes Check, then fix or discard if cannot fix Accessories, bumpers and tires installation Is the surface of the paint qualified? Body shop (ground up frames, install engines, etc. ) Paint shop (paint the car) Stored in the warehouse Yes No No Yes Yes No Material from warehouse Doors installation Engine installation Are there any issues with the frame?Are there any issues with the materials? Change and check the whole materials in the warehouse. Frame ground up Random size check with specific machines I s the size of the frame achieved the estimated quality? Completed frame with engines and doors Moved to paint shop Moved to testing area Completed car, prepare for last tests Accessories installation Yes Tires installation Bumpers installation No Yes Re-clean the surface Are there any issues with the surface of the frame? Surface check Dry room Paint No Are there any issues with the surface of the frame? Surface check Flow the surface to clean it up with high speed fans Completed frame with engines from body shop

End of Life Issues Essay

Euthanasia means â€Å"good death† but today the term is deemed as a merciful action to rid someone of suffering. In many cases we have seen terminally ill patients euthanized active or passive, yet for the sake of my essay I will discuss active euthanasia. End of life issues is a topic many families are faced with everyday more than one likes to imagine; however, imagine that you were a significant other who has a loved one in the hospital suffering from a terminal illness and their pain is unbearable that your loved one has decided to end his life and the subject of euthanasia comes up. What would you do? The first thought that would come to mind is that this is morally wrong and unacceptable in our society. I will talk about euthanasia and how three ethical theories presented in this course would better help answer your question of euthanasia being morally wrong. The moral theory of Immanuel Kant’s Deontology helps ethically with the views of euthanasia and the stren gths and weakness of egoism and Utilitarianism will also be presented. This is where the deontological approach might help a family understand that it’s morally acceptable to comfort their loved one as he or she accepts active euthanasia as a means to end their life. Deontology argues that an action is right or wrong in itself irrespective of the consequences and it is our duty our good will as Kant puts it to do the right thing. I ask the question what determines that right thing. Might it be religion and the word of god for those that believe in God or might it be for you several universal principles. Kant’s categorical says to Act in such a way that you treat humanity, whether in your own person or in the person of any other, always at the same time as an end and never merely as a means to an end. In other words, all people—including you—deserve respect. It would always be wrong to treat people as objects, or as a way of achieving some goal, or in another way that does not show respect. (Kant 1997, 1998)  that we treat people as ends in themselves and not means to our ends. In other words we must respect the wishes of the patient. The strengths of Deontology as it relates to euthanasia is that the deontology argument is based on rules and an action is good if it follows the rule. The results doesn’t matter the only thing that matters is that we treat others with respect and love for that is something we should want for ourselves. The right to choose euthanasia is a right in its own and to also appeal to some natural laws when you say that a person â€Å"should be able to choose whether they live or die.† These are both rules. Your argument is that euthanasia is consistent with these rules and is therefore ethical. This is a deontological argument. Although, Kant held that if one commits suicide because one believes that the remainder of one’s life will be filled with more discomfort than pleasure, then one fails to treat oneself as an end and so long as one retains the capacities that would make you a person than one should always r espect that life. Critics of deontology stated that the Kantian version seems too sterile and fails to capture some of the complex issues that arise when we confront ethical problems in real life (moser, 2013). The weakness to my argument as it relates to deontology and euthanasia is that taking your own life will not be morally acceptable in today’s society. With that being said, Kant did not believe in the outcome of an action or whether or not it’s ethical. When considering euthanasia, then, Kant will not be interested in the level of suffering of the patient or relatives. He would not agree that we should do the loving thing. He would work out what the right thing to do was. With Kant’s categorical imperative Kant assumes that being a moral person is a requirement and Universalizing the maxim â€Å"I helping a love one to die† would give a universal law that everyone should be helped to die – a self-contradiction. If you took the maxim â€Å"I should help that love one, who is terminally ill, suffering unbearably and desperate to die, to die† you might create a more acceptable universal rule such as â€Å"Anyone who is terminally and incurably ill, suffering greatly and has freely chosen to die, should be helped to die†( rsrevision ). Also, some may say that deontology may require one to act in a way that seems obviously wrong and unethical. The deontologist maintains that some or all actions are right or wrong in themselves because of the type of action they are whether or not they produce the greater good.  This type of view is less easy to systematize than the Consequentiality view. The second ethical theory The Eg oist believes that the right action is always that which has the best consequences for the doer of the action, or agent. As with Utilitarianism, there are different versions of this doctrine according to whether the good consequences are seen in terms of maximum pleasure, minimum pain (Hedonistic Egoism) or in terms of other good consequences for the agent, such as his or her self- development or flourishing. At first sight, Hedonistic Egoism seems to prescribe a life spent trampling on anyone who gets in one’s way, and so to be ruled out as contrary to everything that is normally thought of as right. But ever since Plato philosophers have realized that in general human beings cannot maximize pleasure in that way. Most people are not strong enough to do this with impunity, and in any case most people need friendship and cooperation with others for their own happiness. So Hedonistic Egoism cannot be dismissed quite so hastily. However, occasions would arise where Hedonistic Egoism, like Hedonistic Utilitarianism, demands ruthless action. For example, it would prescribe involuntary euthanasia to a doctor or caregiver who would gain a good deal from someone’s death, did not care enough about the victim to miss him personally and could conceal his deed from anyone who did. Such people, if rational, would not even feel guilty, for they would by their creed have done the right thing. A doctrine which prescribes this, even if on rare occasions, is too much at variance with our ordinary ideas of morality to be persuasive. However, Higher Egoism is another matter. For example, Aristotle’s doctrine is that the right policy in life is not to pursue our own pleasure but to develop our own fl ourishing or foster our best selves. And the best self is a non-egoistic self, who cultivates the kind of friendship in which friends are second selves and possesses all the moral virtues, including other-regarding ones such as generosity and justice. This kind of Egoism, instead of telling us always to pursue our own welfare, in a sense breaks down the distinction between self and others; we could not readily criticize it on the ground that it was obviously at variance with our ordinary moral views. On the other hand, it is not much use as a guide to action. We first need to know what kinds of action are virtuous in order to cultivate the virtues Aristotle speaks of. The appeal of the Aristotelian approach today is not as a guide, but as a general  framework in which one may set the moral life, and indeed all aspects of life. Aristotle thinks we cannot but pursue our own good as we see it, and perhaps he is right. But he aims to win us to a noble view of that good, in which our own true welfare is to be the best we can be. He lays stress on the distinctive nature of man and on the best life as one in which rational faculties are well exercised. The idea of a death with dignity, one in which these values are preserved, fits well with his outlook (Dr. Elizabeth Telfer, 2013). John’s Stuart Mill Utilitarianism is my third ethical theory that will be discussed here in our focus of euthanasia and whether or not it’s morally acceptable. One would consider when making a decision about euthanasia for an ill family member that according to Mill The utilitarian doctrine is, that happiness is desirable, and the only thing desirable, as an en d; all other things being only desirable as means to that end. My interpretation is that in other words, we are to treat others and ourselves as a means to an end, and it would be immoral to use people and ourselves as a mere means. Happiness is something that can be experienced so far as we understand when we are alive. Mill also states that â€Å"†¦ there is in reality nothing desired except happiness. Whatever is desired otherwise than as a means to some end beyond itself, and ultimately to happiness, is desired as itself a part of happiness, and is not desired for itself until it has become so.†Utilitarianism seeks to find an answer to why people behave the way that they do, and according to Mill our actions derive from the pursuit of happiness. I would argue that according to utilitarianism that one does not commit suicide in order to seek happiness as an end. In conclusion, no one wants to be put in a situation where a loved one who’s terminally ill and is in unthinkable pain and therefore, has to makes up his or her mind to end their life through active euthanasia. I used deontology because the approach is very popular form of problem solving in ethical situations and egoism but Utilitarianism because it would give me comfort to know that I’m making the right decision morally for the patient and for selfish reasons. The three ethical theories are clear and easy to understand and frequently non ambiguous; however, right or wrong whether or not end of life decisions will be debated if not it’s morally accepted. I hope after analyzing these theories that I’m able to give comfort to someone that has to consider euthanasia for a loved one but I’m quite sure the debate will continue until  as a society we come to accept that your life is your life and yours to do what you wish with it.

Tom Stoppard and Rosencrantz and Guildenstern Are Dead essays

Tom Stoppard and Rosencrantz and Guildenstern Are Dead essays Although Tom Stoppard established his reputation with Rosencrantz and Guildenstern Are Dead when it was first produced in 1966, the playwright often appears reluctant to talk about his second play. Stoppard, who most critics report to be a very private person, repeatedly offers his interviewers only cryptic responses to their questions about the meaning of the piece. When asked whether or not Rosencrantz and Guildenstern embody any particular philosophy, Stoppard replied that the play does not reveal any profound theories or metaphysical insights "on a conscious level, but one is a victim and beneficiary of one's subconscious all the time and, obviously, one is making choices all the time. It's difficult for me to endorse or discourage particular theories I personally think that anybody's set of ideas which grows out of the play has its own validity." Stoppard, like many renowned playwrights before him, seems almost to delight in adopting such an equivocal stance. As he tells Rodger Hudson, Catherine Itzin, and Simon Trusslerthe editors of Theatre Quarterly in a frequently cited interview, "insofar as it's possible for me to look at my own work objectively at all, the element which I find most valuable is the one that other people are put off bythat is, that there is very often no single, clear statement in my plays." 1 Similarly, in an interview with Jon Bradshaw, Stoppard explains, "the play had no substance beyond its own terms, beyond its apparent situation. It was about two courtiers in a Danish castle. Two nonentities surrounded by intrigue, given very little information and much of that false. It had nothing to do with the condition of modern man or the decline of metaphysics. One wasn't thinking, 'Life is an anteroom in which one has to kill time.' Or I wasn't, at any rate. God help us, what a play that would have been. But Rosencrantz and Guildenstern weren't about that at all. It was about two blokes, right?" 2 Desp...

Leadership of Civil Rights Movements essays

Leadership of Civil Rights Movements essays Coalitions throughout the history of America have been formed to challenge the systems of society (Walton, 82). In politics, groups organize themselves to support ideals and objectives they are striving to accomplish. Within these groups the majority overwhelms the views of minorities, and in the case of United States, ignores most minority groups. By forming coalitions, people who shared beliefs became stronger as a group than individuals. For any group to make progress or gain recognition in the political or national arena; they must be organized and persistent. In order to succeed in a movement coalition, they need an individual who stands out, speaks out, provides an image of what supporting members are representing. It is the leader who gives the coalition heart and expresses their beliefs and values against the current society. Although Civil Rights Movements have similar objectives, the leadership often determines the route and process each coalition uses to convey its message and represent its cause. The NAACP for example was founded with only one African American representative, W. E. B. Du Bois, and several upper-middle-class white Protestants and Jews on the hundredth anniversary of Abraham Lincoln (Walton, 95). This northern-based coalition is significant because few coalitions were successful with black-white representation. In 1920 James Weldon Johnson was appointed executive director which causes a shift in African American involvement, giving the campaign more support. Leadership of the NAACP used the strategy of lobbying initially (96). It proved to be rather unsuccessful. Significantly for the movement from the NAACP was its litigation strategy from 1930 to 1950; this movement effectively saw two important cases in Brown v. Board of Education, and Smith v. Allwright. Continuing to be more conservative, the NAACP has been criticized often for its reservation towards more forceful changes (Marable...

Ten Facts About Cells and Cell Function

Ten Facts About Cells and Cell Function Cells are the fundamental units of life. Whether they be unicellular or multicellular life forms, all living organisms are composed of and depend on cells to function normally. Scientists estimate that our bodies contain anywhere from 75 to 100 trillion cells. In addition, there are hundreds of different types of cells in the body. Cells do everything from providing structure and stability to providing energy and a means of reproduction for an organism. The following 10 facts about cells will provide you with well known and perhaps little known tidbits of information about cells. Cells are too Small to be Seen Without Magnification Cells range in size from 1 to 100 micrometers. The study of cells, also called cell biology, would not have been possible without the invention of the microscope. With the advance microscopes of today, such as the Scanning Electron Microscope and Transmission Electron Microscope, cell biologists are able to obtain detailed images of the smallest of cell structures. Primary Types of Cells Eukaryotic and prokaryotic cells are the two main types of cells. Eukaryotic cells are called so because they have a true nucleus that is enclosed within a membrane. Animals, plants, fungi, and protists are examples of organisms that contain eukaryotic cells. Prokaryotic organisms include bacteria and archaeans. The prokaryotic cell nucleus is not enclosed within a membrane. Prokaryotic Single-Celled Organisms were the Earliest and Most Primitive Forms of Life on Earth Prokaryotes can live in environments that would be deadly to most other organisms. These extremophiles are able to live and thrive in various extreme habitats. Archaeans for example, live in areas such as hydrothermal vents, hot springs, swamps, wetlands, and even animal intestines. There are More Bacterial Cells in the Body than Human Cells Scientists have estimated that about 95% of all the cells in the body are bacteria. The vast majority of these microbes can be found within the digetive tract. Billions of bacteria also live on the skin. Cells Contain Genetic Material Cells contain DNA (deoxyribonucleic acid) and RNA (ribonucleic acid), the genetic information necessary for directing cellular activities. DNA and RNA are molecules known as nucleic acids. In prokaryotic cells, the single bacterial DNA molecule is not separated from the rest of the cell but coiled up in a region of the cytoplasm called the nucleoid region. In eukaryotic cells, DNA molecules are located within the cells nucleus. DNA and proteins are the major components of chromosomes. Human cells contain 23 pairs of chromosomes (for a total of 46). There are 22 pairs of autosomes (non-sex chromosomes) and one pair of sex chromosomes. The X and Y sex chromosomes determine sex. Organelles Which Carry Out Specific Functions Organelles have a wide range of responsibilities within a cell that include everything from providing energy to producing hormones and enzymes. Eukaryotic cells contain several types of organelles, while prokaryotic cells contain a few organelles (ribosomes) and none that are bound by a membrane. There are also differences between the kinds of organelles found within different eukaryotic cell types. Plant cells for example, contain structures such as a cell wall and chloroplasts that are not found in animal cells. Other examples of organelles include: Nucleus - controls cell growth and reproduction.Mitochondria - provide energy for the cell.Endoplasmic Reticulum - synthesizes carbohydrates and lipids.Golgi Complex - manufactures, stores, and ships certain cellular products.Ribosomes - involved in protein synthesis.Lysosomes - digest cellular macromolecules. Reproduce Through Different Methods Most prokaryotic cells replicate by a process called binary fission. This is a type of cloning process in which two identical cells are derived from a single cell. Eukaryotic organisms are also capable of reproducing asexually through mitosis. In addition, some eukaryotes are capable of sexual reproduction. This involves the fusion of sex cells or gametes. Gametes are produced by a process called meiosis. Groups of Similar Cells Form Tissues Tissues are groups of cells with both a shared structure and function. Cells that make up animal tissues are sometimes woven together with extracellular fibers and are occasionally held together by a sticky substance that coats the cells. Different types of tissues can also be arranged together to form organs. Groups of organs can in turn form organ systems. Varying Life Spans Cells within the human body have different life spans based on the type and function of the cell. They can live anywhere from a few days to a year. Certain cells of the digestive tract live for only a few days, while some immune system cells can live for up to six weeks. Pancreatic cells can live for as long as a year. Cells Commit Suicide When a cell becomes damaged or undergoes some type of infection, it will self destruct by a process called apoptosis. Apoptosis works to ensure proper development and to keep the bodys natural process of mitosis in check. A cells inability to undergo apoptosis can result in the development of cancer.

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American History - Research Paper Example o operate by a bottom-up philosophy by federally job creation and welfare benefits therefore forming a social affiliation with working class persons including labor unions and racial minorities or by deregulating businesses to supposedly allow them freedom to correct the economy by expanding thus producing more jobs which would, in turn, force money back into the economy. Contrary to popular opinion, the nation was not moving in a socialist direction.   The New Deal represented the existing capitalist societal structure culture. For example, its policies continued the already wide division between what are thought of as ‘worthy poor,’ mostly widows and their kids and the ‘unworthy poor,’ which included almost everyone else, who were disregarded. The main goal of the New Deal was to rescue American capitalism. Roosevelt sought the backing of business leaders in the fulfilling this undertaking. Roosevelt told the business magnates who were against his policies at first that the New Deal was economic protection for the ‘farsighted conservative.’   Some historians maintain that Roosevelt initially intended the government’s involvement in rebuilding the economy to be limited.   His purpose of the New Deal was not to encourage a communal undertaking which communist or socialist governments employed in Europe.   He wanted neither big business interests nor the quickly budding labor unions to become a puppet of the government or the other way around. Roosevelt did not arrive at the New Deal strategies on independent analysis but as the result of the many forces surrounding him. The economic conditions at that desperate time demanded that the solutions promote positive relations between the working class an d capitalist class, each of whom had contrasting interests. Within the working class were differing interests as well. â€Å"While labor unions lobbied for employers’ liability laws, social reformers worked for maximum hours for women workers, minimum

Discussion Questions Essay Example | Topics and Well Written Essays - 750 words - 5

Discussion Questions - Essay Example Keeping the message simple and straightforward is the key to the best forms of communication. In writing resumes, it is imperative to choose the style of resume that best suits the history that will serve your application to a company. In writing a chronological resume, the way in which an individual’s education and employment history can be developed to portray a strong history of personal achievement. This can show a proper progression toward a career goal. A skills resume will develops a picture of the accumulated skills that a potential employee has to offer a new employer. Gaps in the time period in which education and employment experience reaches toward the career goals of this applicant can be deemphasized and an overall picture of attained experience can be shown. When you know that a job position is available, the form of cover letter that should be used is the solicited letter. The solicited letter is in response to an ad, a referral, or used when the expansion of a company is well known and there is availability of a position. The beginning of this letter will state which position is being addressed, where the information that the position was available was attained, and a summary of the qualifications of the applicant should be included. The letter will end with a request for an interview. In a prospecting letter, it is more appropriate to use a bit of creativity to catch the reader’s interest before moving forward with the idea of the job prospect. In this letter, one is seeking to inspire the employer into hiring the applicant, rather than responding to a known possibility of a job In order to tailor a resume and cover letter to a specific company, it is vital to understand the way in which the organization has created its persona as an employer. As an example, the Nike company emphasizes a healthful existence and promotes

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History of Japan (The II World War and Postwar Period) - Essay Example The World War II ended in May 1945 in the European land and August 1945 in the Pacific. The war between the United States and Japan was an outcome of several years of Cold War due to the strong economic, political and cultural differences. The War erupted in December only when the Japanese military leaders and the civilian supporters decided to put an end to the Cold Wa. One of the main reasons for the Japanese outburst was their motivation to achieve their goals for autonomy and hence accomplish industrial, economic and political success as a nation and country. The clash between the United States and Japanese governments was driven by strong confrontations of racial and political dissimilarities which led to severe manifestations and penalties. The Americans forced Japan to adopt a racial and ethnic identity which they never wanted. Americans wanted to develop Japan commercially in the nineteenth century with a racial dominance of â€Å"whiteness†. The Japanese were convinced that the West’s military and technologies wanted the feudal nation of Japan to become entirely westernized. On the other hand, the influx of the Japanese immigrants to the West was a source of fear for the Americans that this was a slow and gradual invasion of the Asians into the American land. One of the important factors which led to the Japanese attack of the Pearl Harbor was the dysfunctional democratization in Japan that was going on for several years. The civilian leaders supported the Western-style democratic institutions which diminished the roles of the military and emperors. Bureaucratic politics and status discrepancies among the country also led to the Japanese outburst. Japanese invasions into China and Russia increased Japan ’s strength and the victories brought Japan forward as a strong opponent against the United States (Cashman & Robinson 2007). Japan’s mainland in Asia was increasing and the United States and Japanese elited started seeing each other as stong military and economic rivals. The Japanese troops started occupying the French clony in Indochina and as a response the United States cut off the oil export to Japan in 1940. Japan attack the Pearl Harbor in December 1941 along with two other islands Wake and Guam. In April 1941, US bombers started a bombing raid against Japan starting in Tokoyo. The United States also forced the Japanese-Americans to relocate in various isolated areas. This was followed by different attempts of invasions and fight made by both sides, some successful and other interepted. It was in August 1945 that the first atomic bomb was prepared and dropped in Hiroshima and Nagasaki. This was the final straw causing the death of 100,000 people and followed by the surrender of the Japanese government. Japan signed a surrender document on Spetember 2nd 1945 (National Geographic, 2001). The atomic bombing of Hiroshima and Nagasaki was not just an end to the Pacific war but also ended the Tokyo’s dreams of racial reversal (Horne, 2004). Japan has a strong national identity as the first and historically only country which had been a victim of atomic bombing and its dreadful consequences. Japanese had a strong emotionalism which is associated to the atomic bombing victimization and the historic racial prejudice by the Americans. In the early post-war years, the Japanese, although harbouring strong hostility towards the Americans, were not able to bring their voices in front of the world because of many reasons. They were faced with circumstances of unemployment, hunger and no homes, and expressing hostility was the least thing on their mind. There was a sense of fear and many refrained from expressing any views against the