Shirley Jacksons The Lottery :: The Lottery by Shirley Jackson

  Ã‚  Ã‚  Ã‚  Ã‚  Why would a civilized and peaceful town would ever suggest the horrifying acts of violence can take place anywhere at anytime and the most ordinary people can commit them. Jackson's fiction is noted for exploring incongruities in everyday life, and â€Å"The Lottery†, perhaps her most exemplary work in this respect, examines humanity's capacity for evil within a contemporary, familiar, American setting. Noting that the story’s characters, physical environment, and even its climactic action lacks significant individuating detail, most critics view â€Å"The Lottery.† As a modern-day parable or fable, which obliquely addresses a variety of themes, including the dark side of human nature, the danger of ritualized behavior, and the potential for cruelty when the individual submits to the mass will. Shirley Jackson also addresses cruelty by the citizen’s refusal to stand up and oppose â€Å"The Lottery.† Violence and cruelty is a majo r theme in â€Å"The Lottery.† The theme in â€Å"The Lottery† is violence and cruelty. Violence and cruelty is a major theme because there is a lot of violence and cruelty in the world. The Lottery has been read as addressing such issues as the public's fascination with salacious and scandalizing journalism, McCarthyism, and the complicity of the general public in the victimization of minority groups, epitomized by the Holocaust of World War II. The Holocaust was very cruel and violent cause other people didn’t like certain people so they just kill them and their children and still now we have violence and cruelty with wars and people that hate each other.   Ã‚  Ã‚  Ã‚  Ã‚  On the morning of June 27 of a recent year, the 300 villagers of an American village prepare for the annual lottery in a mood of excitement. The horrible tradition of the lottery is so old that some of its ritual has been forgotten and some has been changed. Its basic purpose is entirely unremembered, but residents are present to take part in it. The children in the village created a â€Å"great pile of stones† in one corner of the stoning square. The civic-minded Mr. Summers has been sworn in and then he hands a piece of paper to the head of each family. When it is discovered the Hutchinson family has drawn the marked slip, each member of the family Bill, Tessie, and the children is given another slip. Silence prevails as suspense hovers over the proceedings. After helplessly protesting the unfairness of the first drawing, Tessie finds that she holds the marked slip.

Creationism vs. Evolution Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Where we come from is a question as old as mankind itself. There are countless numbers of religions, each with their own twist on the origins of earth and mankind, but one of the most highly visible debates would be creationism vs. evolution. Depending on where your beliefs lie, the Earth has been around somewhere in the neighborhood of 6,000 years to 4.5 billion years. One would tend to believe that this vast difference in time would make it impossible to have 2 â€Å"theories† that are so widely accepted. However this debate gives you just that. Each argument has its variations, however it comes down to either God created the Earth and all things in it as they are now or that life today has evolved from a single one-celled organism.   Ã‚  Ã‚  Ã‚  Ã‚  According to Genesis God created the Earth and all things in it in 7 days (actually six days and one day for a little R&R). There are within the belief wide ranges of explanations for the scientific discoveries in modern times. In 2000 the Presbyterian Church in America (PCA) created a committee to study the first three chapters of the Book of Genesis. What they found were 4 different views of creation days within their group. The first view is that God created the world in 6 consecutive days, with each day being a normal Earth calendar day (24 hours), any geological formations seen today (such as sedimentary rock formations with ten’s of thousands of years of different layers) are said to have come from the Flood in Noah’s time. The most generally accepted date of the creation of the Earth was October 22, 4004 B.C.E. Certain groups such as and especially Christian fundamentalists who believe in the inerrancy and literal interpretation of the Bible a re the main subscribers of this train of thought. One example of how this would be possible even when scientific evidence suggest that the Earth is far older then 6,000 years is that when God created things, he created them with a history. Trees would have been created already containing rings. New mountains would appear already eroded. In short, the world would appear much older then it actually is. Other examples such as the â€Å"Gap Theory† states that the days were in fact 24-hour periods, however there were large gaps of time between each one of them, enough time to accommodate many geological ages. The second view is th... ...tionism. Arkansas wanted equal time for evolution and creationism, while Louisiana was looking for either both be taught or neither. These laws were met with great resistance and were later deemed unconstitutional under the 1st amendment. In an ironical turn of events fundamentalist and evangelical Christians are now trying to get creationism back into the lesson plans of the science department, a total 180 from just 2 decades ago.   Ã‚  Ã‚  Ã‚  Ã‚  The evidence supporting evolution continues to increase, and someday we may be able to prove without a doubt that mankind developed from a more primitive species. Some fundamentalist groups though may never update their way of thinking no matter what science is able to prove, however, in my opinion, the vast majority of the â€Å"developed† world, will eventually make their way to a theistic evolutionary outlook. The combination of science and religion will offer someone the gift of knowledge with the piece of mind of knowing there is some guiding force, and not just some natural process without a specific goal. Albert Einstein said it best when he said, â€Å"Science without religion is lame, religion without science is blind.†

Heart Of Darkness :: essays research papers

The infinite battle between good and evil can destroy, refine, or rebuild the human soul by means of choice. However, good is stronger than evil and someday, the power of good will dominate. In the novel Heart of Darkness, Conrad illustrates pure evil and its capability to consume one’s soul. The title Heart of Darkness symbolizes the true evil in man, the improper use of knowledge and the downfall of civilization. “I’ve seen the devil of violence, and the devil of greed, and the devil of hot desire; but by all stars! These were strong, lusty, red-eyed devils, that swayed and drove men—men, I tell you.'; (Conrad, 81). Violence, greed and passionate desires are elements that help unleash the evil that lurks in man, which symbolizes the Heart of Darkness. The character change of Kurtz is an example of this evil. Kurtz is first describe as “a very remarkable person'; by the accountant. "Mr. Kurtz was at present in charge of a trading post, a very important one, in the ivory-country,… Sends in as much ivory as all the others put together." (Conrad, 84) However, when Kurtz experience power, greed overcomes him and he uses his intelligence and violence to accomplish his passionate desire. “ He is an emissary of pity and science and progress; and devil knows what else.'; (Conrad, 92). It is believed that there is evil in everyone and it can be triggered by mere stupidity of man. The evil in Kurtz is unleashed because he choose his deep desires for ivory and did not look ahead in the future of what will become of him. Consequently, his soul is consumed for eternal damnation. "The improper use of knowledge is another example that symbolizes the Heart of Darkness. One of Kurtz’s advantages is his deep voice and his ability to speak. That man could talk. He electrified large meetings. He had faith-don’t you see? –he had the faith. He could get himself to believe anything-anything. He would have been a splendid leader of an extreme party." (Conrad, 151) Kurtz used his knowledge about the weather and his power of speech to manipulate the natives into believing that he was a god. "He was not afraid of the natives; they would not stir till Mr. Kurtz gave the word. His ascendancy was extraordinary. The camps of these people surrounded the place, and the chiefs came everyday and they would crawl… ‘I don’t want to know anything of the ceremonies used when approaching Mr.

The Acl Injury Pathology Health And Social Care Essay

Before we begin to measure Mr. Lachmans hurt, we foremost need to hold an apprehension of the ligament that we suspect has been affected ; the anterior cruciate liagament ( ACL ) . The ACL is one of four major ligaments found in the articulatio genus, the others being the Posterior Cruciate Ligament ( PCL ) , Medial Collateral Ligament ( MCL ) and Lateral Collateral Ligament ( LCL ) , and it ‘s function is to forestall anterior tibial supplanting ; or send on motion of the shinbone from underneath the thighbone. ( Gray ‘s Anatomy )DefinitionAn anterior cruciate ligament hurt ( ACL ) is the overstretching or lacrimation of the anterior cruciate ligament located in the articulatio genus articulation. It is the most often lacerate ligament of the articulatio genus harmonizing to a reappraisal of the literature by ( Beynnon et al 2005 )EtiologyAn ACL hurt normally takes topographic point in athleticss that require crisp motions and sudden fillet gestures. Mr Lachman plays hoc key and this is decidedly a athletics that would fall into that class. The existent hurt, normally occurs when you all of a sudden decelerate down or change your way whilst your pes is planted steadfastly on the land, which can take to writhing of the articulatio genus. Other incidents Landing awkwardly from a leap can besides wound your ACL, as can falls during declivitous skiing. A football tackle or motor vehicle accident besides can do an ACL hurt. However, most ACL hurts occur without such contactSigns and symptomsImmediately post hurt, the country around the articulatio genus may exhibit swelling. The topic will besides most likely experience instability of the articulatio genus and will happen weight bearing unbearable due to trouble. Many people have described an hearable popping noise in their articulatio genus at the minute of hurt.DiagnosisA thorough subjective and nonsubjective scrutiny from a physical therapist is normally sufficient to name an ACL tear. Probes such as an X ray, MRI scan or CT scan may be required to corroborate diagnosing and find the extent of harm or engagement of other constructions within the articulatio genusTreatmentDepending on the badness of your ACL hurt, intervention may include surgery to replace the lacerate ligament follo wed by rehabilitation exercisings to assist you recover strength and stableness.ComplicationsPeoples who experience an ACL hurt are at higher hazard of developing articulatio genus degenerative arthritis, in which joint gristle deteriorates and its smooth surface roughens. Arthritis may happen even if you have surgery to retrace the ligament.PrognosisWith appropriate direction, most patients with a minor to chair ACL tear ( grades 1 and 2 ) can return to feature or normal activity within 2 – 8 hebdomads. Patients with a complete rupture of the ACL will often necessitate surgical Reconstruction followed by a drawn-out rehabilitation period of 6 – 12 months or longer to derive optimal map. Patients who besides have harm to other constructions of the articulatio genus such as the semilunar cartilage or collateral ligaments are likely to hold an drawn-out rehabilitation period. Beynnon B D Johnson R J Abate J A Fleming B C Nichols C E ( 2005 ) ‘Treatment of Anterior Cruciate Ligament Injuries, Part I. ‘ The ACL is the most often, wholly disrupted ligament in the knee,196 and although this hurt is comparatively uncommon in the general population,64 it occurs often in sports, peculiarly among female jocks. 19,20,120 Although the incidence rate of ACL cryings for female jocks scopes between 2.4 and 9.7 times greater than that of male jocks viing in similar activities ( Table 1 ) , Â § overall, there are more ACL Reconstructions performed on males in the United States because more males take part in at-risk athleticss, for illustration, American football.227 The lone survey on the prevalence of ACL hurts in the general population has estimated the one-year incidence rate as 1 hurt for every 3500 people, ensuing in about 95 000 new ACL breaks per twelvemonth in the United States.64,191 This estimation is low because more than 100 000 ACL Reconstructions are performed per twelvemonth in the United States.227 The ACL is one of the most of import ligaments of the articulatio genus, giving it stableness. The ACL achieves this function by forestalling inordinate distortion, straightening of the articulatio genus ( hyperextension ) and forward motion of the shinbone on the thighbone. When these motions are inordinate and beyond what the ACL can defy, rupturing to the ACL occurs. This status is known as an ACL tear and may run from a little partial tear ensuing in minimum hurting, to a complete rupture of the ACL ensuing in important hurting and disablement, and, potentially necessitating surgery. An ACL tear can be graded as follows: Grade 1 tear: a little figure of fibers are lacerate ensuing in some hurting but leting full map Grade 2 tear: a important figure of fibers are torn with moderate loss of map. Grade 3 tear: all fibers are ruptured ensuing in articulatio genus instability and major loss of map. Often other constructions are besides injured such as the semilunar cartilage or indirect ligaments. Surgery is frequently required.

Macbeth: Victim or Villan

Macbeth: Victim or Villain William Shakepear’s Macbeth is a tragedy that contains a perfect example of how lust for power can twist one’s thoughts, emotions, and personality. Even the noblest human being can become malicious when faced with the opportunity to gain power. Macbeth, the play’s protagonist, comes face to face with this exact dilemma, causing him to transform from a valiant war hero into a murderous villain. At the beginning of the play, Macbeth’s future is foretold by three witches. The first prediction is stated by the first witch saying, â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis† (I. ii. 48)! Thane of Glamis was already Macbeth’s title; therefore the first witch is correct. The second witch predicts that Macbeth will become Thane of Cawdor. Immediately after the witches disappear, a message comes for Macbeth saying that he will now be the Thane of Cawdor as a result of the preceding Thane’s act of treason. The final prediction made by the witches was that Macbeth would be â€Å"†¦King hereafter† (I. iii. 50. ). At first, Macbeth dismisses the predictions, but because the first two predictions from the witches are correct, Macbeth concludes that the third must be true as well. The prospect of gaining power as king appeals to Macbeth, but he does not yet know how he will become king. Macbeth decides to take matters into his own hands, creating a plot to kill the current King of Scotland, thereby speeding up the time between now and Macbeth’s coronation. The witches’ predictions have already taken root in his brain and, by dwelling on them, Macbeth allows his evil thoughts to grow and flourish. This causes him to carry out his evil deeds along with his wife, Lady Macbeth, who has also become lethal in the pursuit of power. After realizing that he can make himself king, Macbeth concocts a plan to kill Duncan, the present King. Macbeth and his wife decide to kill Duncan when he comes, as a guest, to their castle. At this point, Macbeth can easily change his mind and allow the future to take its course without his interference, but instead, his decision to kill Duncan remains. After murdering Duncan, Macbeth feels a wave of guilt. As the play goes on, Macbeth’s conscience begins to become numb to the idea of taking the life of someone else. The next major character in the story that is killed is Banquo. In the play, Banquo is also given a prediction by the witches: â€Å"Thou shalt get kings, though thou be none† (I. iii. 67. ). This means that although Banquo is not king, his descendants will be. Macbeth realizes that this may be a problem later on and it may interfere with him being king. Banquo is also suspicious about how Macbeth is able to become king. He says â€Å"Thou hast is now: King, Cawdor, Glamis, all, / As the weird women promised, and I fear / thou play’dst most foully for ‘t† (III. i. 1-3). With the prospect of Banquo’s descendants becoming king and the possibility that Banquo is suspicious of how he became king, Macbeth decides that Banquo and Banquo’s son, Fleance, must be exterminated. Macbeth hires murderers to kill the two of them as they both go horseback riding. Though Banquo is a close friend of Macbeth, this does not stop him from murdering both Banquo and Banquo’s son in Macbeth’s quest for power. Subsequently, Macbeth returns to the witches to get more information about his future. Macbeth is so concerned about keeping his crown that he willingly goes to the witches so he can figure out which action to take next in order to maintain his power. While there, he is given four more predictions in the form of apparitions. The first apparition, which is an armored head, says â€Å"Beware Macduff! Beware the Thane of Fife† (IV. i. 71-72. ). This apparition means that Macbeth should be wary of Macduff because he somehow poses a threat to Macbeth. Macbeth refuses to allow Macduff to be the one that ends Macbeth’s rule as king. Without a second thought Macbeth hires murderers to go to Macbeth’s castle and kill everyone there, but what Macbeth does not know is that Macduff is not in his castle. Macduff is in Engla nd convincing Malcom, Duncan’s son, to send an army to Dunsinain. This is the same army that ultimately leads to Macbeth’s doom. This means that Macbeth has killed the innocent people in Macbeth’s castle for nothing. Macbeth has multiple opportunities to change his mind about his pursuit of the crown, but he still chooses to kill innocent people for his own selfish gain. Macbeth’s judgment is repetitively clouded by his quest for power throughout the novel. His apathy towards his murderous ways makes him a villain in the play. His identity changes from a war hero to a bloodthirsty tyrant. This shows that anyone is capable of becoming evil when given the right motive.

International Market Entry Strategy for Hershey Foods Corp Essay

I. Introduction The Hershey Company is famously known for being the biggest manufacturer of chocolates and confectionery products in USA, having hired over 15,000 employees worldwide and exporting their products to ninety different countries over the world. The Hershey Company has several popular brands, some of most notable ones being Hershey’s Chocolate Bar, Kit Kat, Hershey’s Kisses, Reese’s, York Peppermint Pattie, Rolo and Krackle Bar. With the help of these brands, Hershey gained success and popularity, making the company’s net worth over $4 billion dollars. Hershey’s products include chocolates, confectioneries, food and beverage related products such as baking ingredients, toppings etc. The company lives by its mission statement, â€Å"Undisputed Marketplace Leadership† (www.hersheys.com). Hershey continues to preserve a higher position by successfully converting consumer desires into reality. II. Objective It was Mr. Roger Clarke, Vice president Sales of Hershey International, a division of Hershey Foods Corporation, was reviewing the Australian experience. He had a board meeting to attend in a week’s time and had to present his assessment of what the cause of failure had been in Australia. Was it strategic mistake or had implementation been the problem, and what strategy would be appropriate for re-entry. in this case we will try to help how to make the re-entry going smoothly by using the key SCM strategies, tools, best practises III. Literature The International Marketing Entry Evaluation Process is a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience. Let’s take a look at each step in turn 1. Step One – Country Identification The World is your oyster. You can choose any country to go into. So you conduct country identification – which means that you undertake a general overview of potential new markets. There might be a simple match – for example two countries might share a similar heritage e.g. the United Kingdom and Australia, a similar language e.g. the United States and Australia, or even a similar culture, political ideology or religion e.g. China and Cuba. Often selection at this stage is more straightforward. For example a country is nearby e.g. Canada and the United States. Alternatively your export market is in the same trading zone e.g. the European Union. Again at this point it is very early days and potential export markets could be included or discarded for any number of reasons. [pic] 2. Step Two – Preliminary Screening At this second stage one takes a more serious look at those countries remaining after undergoing preliminary screening. Now you begin to score, weight and rank nations based upon macro-economic factors such as currency stability, exchange rates, level of domestic consumption and so on. Now you have the basis to start calculating the nature of market entry costs. Some countries such as China require that some fraction of the company entering the market is owned domestically – this would need to be taken into account. There are some nations that are experiencing political instability and any company entering such a market would need to be rewarded for the risk that they would take. At this point the marketing manager could decide upon a shorter list of countries that he or she would wish to enter. Now in-depth screening can begin. 3. Step Three – In-Depth Screening The countries that make it to stage three would all be considered feasible for market entry. So it is vital that detailed information on the target market is obtained so that marketing decision-making can be accurate. Now one can deal with not only micro-economic factors but also local conditions such as marketing research in relation to the marketing mix i.e. what prices can be charged in the nation? – How does one distribute a product or service such as ours in the nation? How should we communicate with are target segments in the nation? How does our product or service need to be adapted for the nation? All of this will information will for the basis of segmentation, targeting and positioning. One could also take into account the value of the nation’s market, any tariffs or quotas in operation, and similar opportunities or threats to new entrants. 4. Step Four – Final Selection Now a final shortlist of potential nations is decided upon. Managers would reflect upon strategic goals and look for a match in the nations at hand. The company could look at close competitors or similar domestic companies that have already entered the market to get firmer costs in relation to market entry. Managers could also look at other nations that it has entered to see if there are any similarities, or learning that can be used to assist with decision-making in this instance. A final scoring, ranking and weighting can be undertaken based upon more focused criteria. After this exercise the marketing manager should probably try to visit the final handful of nations remaining on the short, shortlist. 5. Step Five – Direct Experience Personal experience is important. Marketing manager or their representatives should travel to a particular nation to experience firsthand the nation’s culture and business practices. On a first impressions basis at least one can ascertain in what ways the nation is similar or dissimilar to your own domestic market or the others in which your company already trades. Now you will need to be careful in respect of self-referencing. Remember that your experience to date is based upon your life mainly in your own nation and your expectations will be based upon what your already know. Try to be flexible and experimental in new nations, and don’t be judgmental – it’s about what’s best for your company – happy hunting P.E.S.T. Analysis for Hershey PEST analysis stands for â€Å"Political, Economic, Social, and Technological analysis† and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management 1. Political/Legal Analysis – Chocolate producers unable to distribute products to certain countries. – Major issue is child labour in cocoa farms – Mostly affected areas in Africa where child labour runs rampant. – The Chocolate Manufacturers Association (CMA) and the World Cocoa Foundation (WCF) created the Harkin-Engel Protocol, which is an agreement that focuses on child labour practices on cocoa farms in West Africa. – Result opened new channels to export and distribute cocoa to international countries. 2. Economic Analysis – In every year, due to hurricane impact, flood, etc, the price of refined sugar decreased from $0.38 to $0.31 per pound (estimate cost). – This allowed companies to cut retail costs and redistribute the savings. – A lot of waste material is produced, and companies spend thousands of dollars on disposing it. – However, there is a new opportunity born due to recent developments in bio fuel or another energy alternative. – New method of production that can use the by-product of chocolate manufacturing companies. 3. Socio-cultural Analysis – Consumers want a larger variety of chocolates and healthier alternatives to the traditional chocolates. – Dark chocolates provided several health benefits by adding a flavonoid in the chocolate that prevents various cardiovascular problems. 4. Technological Analysis – The chocolate and cocoa industries lack supports of Non-Government Organizations (NGO), which restrict the farmer’s access to business guidance, funding, and continuing education. – Farmers can’t learn new technologies making them less efficient. – This prevents the chocolate manufacturers from gaining cocoa efficiently to create more chocolates for the consumer. Target Audience for Australia Market The primary consumers of Hershey Chocolates include a vast audience ranging from children, teenagers and adults. But mostly, Hershey targets its consumers ranging from age 13-30 years old. The chocolate bar is considered a snack or is part of a daily diet in case of some athletes. The chocolates are available in most grocery stores, gas stations, malls etc. Consumers primarily buy chocolates according to their price. They also prefer if the chocolates fit their health and nutritional requirements, although there is a very low margin of difference between selecting according to price and according to health. S.W.O.T Analysis for Hershey Food Corporation SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective a. Strengths – Hershey has grown from one product one plant to a $4 billion company with various quality chocolates. – It’s a strong brand name and has a strong image. – Hershey was largest candy maker in U.S. with 30.7% market share – And want to expansion to Australia with market share 25% – It is also the largest pasta manufacturer in U.S. with 28.4% market share – World’s largest chocolate plant in U.S., with more than 2 million sq. feet. – Powerful partnerships (Starbucks, Kraft, Coca-Cola etc) – Major profits go to Milton Hershey School for Orphans. Also donates to Red Cross, UNICEF, and Habitat for Humanity etc. – Cooperative with students and professors. Toll free number 1800-468-1714, to access additional information on request. b. Weaknesses – Hershey’s Global market share is very low, around 10% and it happen in Australia – Concern for natural environment needs to be expressed. – Cocoa production rates are rising, and even a small price increase at retail level affects consumer buying. – Poor decision making as company relies on brand loyalty and has reduced advertising expenditure. – Higher price from the competitor make Harshey became premium pricing and the target make segmented. – Insufficient promotion by Hershey c. Opportunities – Potential to expand range of Dark/Sugar free products for health benefits. – Use partnership ventures to create chocolate flavoured coffee products. – Produce cocoa in new areas other than Africa, maybe from South east Asia (Indonesia, Thailand, etc) – Produce bio-fuel and another alternative Energy from the chocolate by-products – Develop environment friendly packaging, recycling industrial waste – China, India and majority of South East Asia are untapped markets and it can be delivered from Australian. d. Threats – Consumer demanding healthier substitutes. – Steady rise in prices of cocoa, milk and sugar. – Main competitors are Mars and Nestle. – 25% of Nestle revenues profits come from coffee. Nestle plays its strengths in international markets. Hershey is more focused on just local markets. – Mars uses extensive marketing and advertising expenditures to gain market share. Hershey just uses product innovations Five forces to growth in Australia 1. Threat for new entrants There is very little threat for new entrants in the chocolate industry because of the current economy, the various differences in products, and the constant need for large capital requirements. Also, since there is a lack of distribution channels and with the strict FDA regulations kept in place for food manufacturers, the threat for new entrants is almost non-existent 2. Bargaining powers of buyers The bargaining powers of buyers increase by two factors: a number of large volume buyers and the buyers’ relatively low profits from the product. But since the industry as so many different products, the presence of different costs, the bargaining power of the buyers is low to moderate at best. 3. Bargaining power of suppliers The bargaining power of suppliers has decreased since the chocolate industry is an important customer for the suppliers. But the power is moderate to high since the suppliers are concentrated; there are no substitute products available. 4. Pressures from substitute products The chocolate companies compete with various substitutes that threaten the industry. There are various flavours that are used as a substitute for chocolate. These include vanilla, butter, mint, rose, lemon, etc. Many consumers readily switch to these as they also consider chocolate to be unhealthy. 5. Rivalries amongst competitors Among the chocolate industry, there are intense rivalries amongst the highest competitors. There are numerous strong chocolate manufacturers giving out various varieties of chocolates at different prices, resorting to creative advertising schemes, constantly giving out new products and high quality chocolates to satisfy the consumer needs. Marketing mix Strategy a. Product – The new ‘Hershey Slim’ dark chocolates will have a flavonoid substance added which helps protect the cardiovascular system and is efficient until three hours upon consumption – Produced for health conscious consumers to ensure that Hershey favours healthier alternatives. Hershey will also assure people with health issues such as diabetics, that their chocolates are a safe and healthy alternative. – The core strategy is to reinvent the image of chocolates from being a source of a lot of sugar and calories therefore making people fat and/or diabetic, to an image where chocolates are considered an aid for protecting the consumers from heart disease and enhancing the rate of metabolism, by using flavonoids in their products. b. Price – To keep the chocolates reasonably affordable, keeping current financial trends in mind. – To have a promotion campaign in part with the contest – Currently chocolate bars are priced at $2.50 each. As part of the contest promotion, the chocolate will be sold at $2.00 each. – c. People – Target Audience would primarily be consumers from age range of 13-30 years, particularly health conscious individuals. – The most bought products are chocolate bars, which some consider as a snack, while others as part of their daily diet. d. Place – The chocolates will be available in grocery stores, malls, supermarkets, gas stations, coffee shops, airports, and at the main outlets. |Major Channel Distributors |Secondary Channels | |Supermarkets |Commercial stores (7-11, Cheers) | |Department Stores |Amusement areas (cinemas, parks) | |Pharmacy |School | |Duty Free Outlets |Mini market | |Grocery store |Channel Distributor | |Gas Stations | | |Main outlet | | e. Promotion – The chocolates will be marketed through an interactive contest. Also, some promotional programs could be held under joint sponsorships through gyms/spas. – customised chocolate products for the promotional, corporate, hospitality and special occasions industries Objectives and Strategies a. Product – To reinvent Hershey Chocolates as a health conscious low calorie dark chocolate. – To reassure health conscious consumers to purchase this new product by providing all the necessary nutritional information – Hershey’s goal is to keep each product’s nutrition information up-to-date and accurate b. Objectives – To promote the health benefits of the new Hershey Dark Chocolate – Help the consumers change their mind-set that chocolates are unhealthy. – To spread awareness and increase sales of the product. c. Strategy – To increase sales using promotional materials such as an interactive contest. – Make a new plant for chocolate nearby Australia, to increase the cost and make the price competitive. Example: we can use one of the three proposed strategies. 1. Hershey Dark Chocolate Mascot Strategy – Each chocolate has a code which in the package – Unlocks part of a character. A total of 25 unique parts allowing consumers to create 120 variations of characters. – Customers can go online and create the character of choice online and submit to the contest – Winning character will be the new mascot for the Hershey Slim. Winner will also receive gift vouchers and a 1 month membership to California Fitness Gym 2. Healthy mind, healthy body with Hershey Strategy – In the chocolate packaging are instructions to visit website – Consumers have to play a classic memory game which has five levels of difficulty. – Cards show healthy foods, and Hershey products – Winners who complete the final score under a specific time limit win a one day all access pass to California Fitness Gym 3. Wrapper Cash Strategy – Each Hershey Slim wrapper contains points – These points can be collected under an online account – Purchases can be made from the Hershey shop using these points. – There would be a limit to the number of points one can input per day, per account. – The more you save, the bigger better things you can buy. – Products would mostly include exercise equipment. Possible to buy products at half their retail price using the point system. Reference â€Å"Hershey Co. Form 10-K†, The Hersheys Company, December 31st, 2009. Retrieved January 14th, 2011. http://www.thehersheycompany.com/assets/pdfs/hersheycompany/2009AnnualReport.pdf Lovell, Jeremy. â€Å"Eat More Chocolates and Help the Environment† PlanetArk.com November 7th, 2007. Retrieved January 14th, 2011. Michael et al. â€Å"The Hershey Company – Introduction the World of Chocolate†, 2007. Retrieved January 10th, 2011. â€Å"U.S. Labour Department Funds Project to Evaluate Effectiveness of Anti-Child-Labour Efforts in the Cocoa Industry.† World’s Technology News. October 4th,2006. Retrieved January 14th, 2011. Website – http://www.marketingteacher.com – www.hersheys.com – www.thehersheycompany.com – www.gogle.com

Fourth Quarter English Interpretive Paper Essay

A Man for All Seasons, by Robert Bolt illustrates the adult life of Sir Thomas More. In this play, the Common Man portrays man and his vices and sins showing the ordinary man of every age, class, culture, and society. Bolt uses the Common Man in the roles of the steward, boatman, and jailor to show how man can easily sin. Common Man exhibits man’s immorality through the roles of the steward, boatman, and jailor, in A Man for All Seasons. Christian virtues are lacking in the Common Man’s role of the steward. The Common Man’s character, the steward, disrespects Rich by the snubbing manner of which he speaks to Rich. Likewise, when he spies on Thomas More he is being disloyal and dishonest. (pp. 40-42) Furthermore, the steward exhibits greediness by spying on More for Richard Rich, Thomas Cromwell, and Signor Chapuy in exchange for money. (pp.40-42) In addition, pride is conveyed towards Rich by the steward when he behaves as if he superior over Rich. (pp.104-105) Vices are seen in the steward’s behavior. The Common Man in the role of the boatman demonstrates a lack of morality. The boatman displays dishonesty when he tries to overcharge Thomas for his boat ride home. (p. 25) Likewise, he is being greedy as he wants more money than he should receive for giving Thomas a ride home. (p. 25) Moreover, his disobeyed the law by ignoring the fixed boat fares. (p. 25) The boatman’s actions are sinful. Lack of morals can be observed in the Common Man in the role of the Jailer. The vice of greed is seen by the Jailor when he is willing to accept fifty guineas from Cromwell in exchange for information about Thomas More. (p. 135) Likewise, the jailor is dishonest when he is willing to take anything that Thomas says and tell it to Cromwell to use as evidence against Thomas More in court. (pp. 135-136) Lack of charity is exhibited by the jailor when he does not allow Thomas’s family to visit Thomas at the jail. (pp. 145-146) The Common Man, as the jailor, displays vices. The role of the steward, boatman, and jailor played by the Common Man reveal the lack of mans morals in A Man for All Seasons. Disrespect, dishonesty, greed, pride, lack of charity, and disobedience are witnessed in the words and actions of the three characters. The vices represent the basic character of the Common Man who is every person in every age, class, race, and society. Bolt’s play, A Man for All Seasons instructs one to avoid sin and protect his morals and Christian faith. ——————————————– [ 1 ]. Robert Bolt, The Man for All Seasons(New York, NY; Vintage International, 1990),pp. 4-5. All subsequent references will be noted in the text.